At a Glance
- Tasks: Lead the transformation of a vaccine portfolio and drive digital-first marketing strategies.
- Company: Join Sanofi, a pioneering biopharma company focused on improving lives through innovative science.
- Benefits: Hybrid work model, career development opportunities, and a commitment to diversity and inclusion.
- Other info: Dynamic role with full P&L accountability and excellent growth potential in a supportive environment.
- Why this job: Make a global impact by protecting half a billion lives with next-gen vaccines and AI-driven solutions.
- Qualifications: Degree in Life Sciences or Business, with experience in brand management and digital marketing.
The predicted salary is between 60000 - 75000 £ per year.
Location: Reading, UK
Work arrangement: Hybrid (3 days per week in Reading office)
Job type: Permanent
About the job
As Brand Manager PMED within our Vaccines UKIE MCO team, you'll lead the strategic transformation of the Pneumo, Meningitis, Endemics & Travel franchise — a portfolio of six vaccines with three upcoming launches. This role owns the 3–5 year vision to transition the franchise to a pure-play, digital-first, resource-efficient model, freeing investment capacity to fuel launch excellence. Full P&L accountability is central.
Ready to get started? Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.
Main responsibilities
- Define and drive a 3–5 year transformation vision for the PMED franchise, transitioning to a pure-play, digital-first model with reduced field dependency and resource efficiency to fuel upcoming launch investments.
- Own full P&L accountability for the PMED portfolio, including commercial policy management, budget optimisation, and pricing strategy to maximise return on investment and fund strategic priorities.
- Develop and execute integrated brand and omnichannel strategies for the PMED vaccine portfolio (travel, meningococcal, endemic), aligned with global and MCO objectives.
- Lead launch planning and readiness for pipeline products, coordinating cross-functionally across medical, regulatory, supply chain, and commercial teams.
- Drive digital-first customer engagement by managing digital assets (Campus pages, sanofivaccines website, PromoMats/Veeva Vault) and executing omnichannel campaigns and partnerships.
- Own demand forecasting and supply chain coordination to ensure portfolio availability, manage constrained products, and maintain accurate 3–6 month demand plans.
- Oversee the promotional materials lifecycle (PromoMats/Veeva Vault), coordinate PI updates across the portfolio, and ensure full ABPI compliance.
- Streamline and transform field force training requirements (iLearn) to be manpower-efficient while maintaining compliance standards.
- Align with global PMED and Meninge teams to localise strategy, brand plans, and assets for the UK & Ireland market.
About You
- Degree in Life Sciences, Business Administration, or a related field.
- ABPI Level 3 Certified (or equivalent).
- Proven experience in pharmaceutical or healthcare brand management, ideally within vaccines or established portfolios.
- Experience in P&L management, budget ownership, pricing strategy, and commercial policy management.
- Demonstrated experience in developing and executing digital-first, omnichannel marketing strategies.
- Experience with launch planning, launch excellence, and/or market access within the UK healthcare environment.
- Background in demand planning, supply chain coordination, and broader commercial operations.
- Familiarity with promotional materials approval systems such as PromoMats or Veeva Vault.
- Good understanding of regulatory compliance requirements, including ABPI guidelines and PI updates.
- Strategic and transformation-focused mindset with strong leadership capabilities.
- Strong cross-functional collaboration and stakeholder management skills.
- Data-driven approach to decision making and problem solving.
- Excellent communication and presentation skills.
- Fluent English language skills.
Why choose us?
- Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms redefining the future of immunology.
- Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
- Lead the transformation of an established vaccines franchise, shaping its digital-first future and fuelling the next wave of launches.
- Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.
- Join a workplace where diversity, equity, and inclusion are at the core, with Employee Resource Groups and leadership programs that celebrate every voice.
We are proud to be a Disability Confident Employer, committed to offering interviews to candidates who request consideration under the Scheme and meet the minimum requirements for this role. If you have a disability and require adjustments for the interview process, please email us at diversity.recruitmentUKIE@sanofi.com. We are dedicated to ensuring an inclusive and supportive experience for all applicants.
Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.
Brand Manager PMED in Reading employer: Sanofi
Sanofi is an exceptional employer, offering a dynamic work environment in Reading where innovation meets purpose. As a Brand Manager PMED, you will not only lead the transformation of vital vaccine portfolios but also benefit from a culture that prioritises diversity, equity, and inclusion, alongside robust career development opportunities through mentoring and international mobility programs. Join us to make a meaningful impact on global health while advancing your professional journey in a supportive and forward-thinking organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager PMED in Reading
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Sanofi. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Sanofi.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Sanofi. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Sanofi is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Brand Manager PMED in Reading
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Sanofi!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Sanofi that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Sanofi!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Sanofi, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Sanofi
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Sanofi that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Sanofi’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
