At a Glance
- Tasks: Lead creative direction and produce engaging content for a luxury fashion brand.
- Company: Join eSanne, a unique luxury fashion house redefining custom garments.
- Benefits: Competitive salary, creative freedom, and the chance to shape a global brand.
- Other info: Opportunity to build and lead a talented creative team in a dynamic environment.
- Why this job: Make an impact in luxury fashion by creating content that resonates and inspires.
- Qualifications: Experience in creative leadership and a passion for storytelling in fashion.
The predicted salary is between 63000 - 77000 £ per year.
- Head of Content
- Dubai, UAE
- Full-Time
About Sann e Sanne is a luxury made-to-order fashion house, creating custom garments for women around the world
. We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer
. Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury
. As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands
- . Not just through advertising
- . Through content
The Opportunity ty This is an opportunity to build one of the most exciting in-house creative studios in luxury fashio n. Your job is simpl e: Make people car e. Everything we create should make people feel somethin g. Curiosit y. Desir e. Jo y. Nostalgi a. Admiratio n. If people stop scrolling because of something you've created, you're doing your jo b. If people can't stop thinking about Sanne, you're excellin g. Your Miss ion Build the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands tod ay. You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably San ne.
What You'll Be Responsible
For Creative Direc tion Lead the visual storytelling of Sanne across every platf orm. Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk ab out. Protect and evolve the creative identity of the br and. Organic G rowth Own our organic content stra tegy. Create content that earns attention rather than buyin g it. Obsess
- over: Watch
- time S
- hares
- Saves Community engag
- ement Organic
- reach Returning vi
- ewers Cultural rele vance Followers are nice. Influence is be
Content Prod uction Oversee every stage of produ ction. Sometimes you'll pick up an i Phone and create a brilliant piece of content you rself. Other times you'll brief photographers, videographers, editors and creators to produce world-class camp aigns. You'll know exactly when each approach is right. Build the Creative
Studio One of your most important responsibi lities. As Sanne grows, you'll build and lead an exceptional creativ e team. You'll identify, recruit and manage the best freelance and in-house talent inc
- luding: Videog
- raphers Photog
- raphers
- Editors Motion De
- signers Copy
- writers Creative Pr
- oducers Content C reators You'll build the team required to produce exceptiona l work. Editorial O wnership Own the creative direction of everything we publish. In
- cluding: Website
- imagery Product
- launches Campai
- gn films I
- nstagr
- am Tik To
- k You Tube
- Snapchat P
- interest
- Substack New
- sletters L
- ookbooks Behind-the-scenes
- content Bra
- nd films Retail display content While you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne.
You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces y ourself. Creative O perations Lead content from idea through to pub lication. You'll build efficient creative systems i
- ncluding: Content
- calendars Production
- schedules Creati
- ve briefs S
- hot lists Asset m
- anagement Campaign
- planning Creativ e budgets
Stay Ahead of Culture You're naturall y curious. You're constantly re - searching: New creati
- ve formats Platfo
- rm updates Intern
- et cult
- ure F
- ashio
- n Fi
- lm
- Music Art AIEmerging technology You're expected to bring fresh ideas to the table every week—not simply execu te briefs.
Who You Are You have excepti onal taste. You instinctively know when something fee ls premium. You understand luxury without making it feel in accessible. You don't create content because it' s trending. You create content because it tells a be tter story. You're passionate with making people stop scrolling. You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of the brand. You enjoy building teams just as much as creatin g yourself. You care deeply ab out detail. You're ambitious. You' re curious. And you're excited by the challenge of helping build a global luxury brand from the inside. Skills &
; Experience We're less interested in where you've worked and more interested in what y ou've built. You'll likely have experience in some com
- bination of: Lu
- xury fashion Life
- style brands Creat
- ive agencies Med
- ia companies Creato
- r businesses High-growth con sumer brands You should have
- experience: Leading creative projects from concept
- to delivery Producing both organic and camp
- aign content Directing photographers and v
- ideographers Editing or overseeing shor
- t-form video Understanding platform-specific
- storytelling Building creative processes a
- nd workflows Managing freelancers and cr eative teams Experience using AI creative tools is highl y desirable. Success in This Role Within your first 12 months, success wi
- ll look like: Creating a distinctive visual identity that is instantly recognisa
- ble as Sanne. Generating millions of organic views across o
- ur platforms. Increasing high-quality website traffic from org
- anic content. Contributing measurable revenue through or
- ganic social. Building a trusted network of exceptional creative freelancers and beginning to grow an i
- n-house team. Making Sanne one of the most desirable and niche fashion b rands online. Reporting Structure
You'll work directly alongside our Founder & Creative Director, turning ideas into stories that pe ople remember.
You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every pie ce of content.
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Head of Content in London employer: Sanne
Sanne in Dubai is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds looking to make a significant impact in luxury content and storytelling. With a focus on employee growth, you will have the opportunity to lead a talented team, collaborate with top freelancers, and utilise cutting-edge AI tools, all while being part of a vibrant city known for its rich cultural diversity and global reach. Join us to not only shape the future of our brand but also to elevate your career in a supportive and inspiring environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanne:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
