Head of Content Dubai, UAE
Full-Time
About Sann eSanne is a luxury made-to-order fashion house, creating custom garments for women around the world
.We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer
.Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury
.As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands
.Not just through advertising
.Through content
The Opportunity tyThis is an opportunity to build one of the most exciting in-house creative studios in luxury fashio
n.Your job is simpl
e:Make people car e.Everything we create should make people feel somethin
g.Curiosit
y.Desir
e.Jo
y.Nostalgi
a.Admiratio
n.If people stop scrolling because of something you've created, you're doing your jo
b.If people can't stop thinking about Sanne, you're excellin
g.Your Miss ionBuild the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands tod
ay.You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably San
ne.
What You'll Be Responsible ForCreative Direc tionLead the visual storytelling of Sanne across every platf
orm.Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk ab
out.Protect and evolve the creative identity of the br
and.Organic G rowthOwn our organic content stra
tegy.Create content that earns attention rather than buyin
g it.Obsess
over:Watch
timeS
hares
SavesCommunity engag
ementOrganic
reachReturning vi
ewersCultural rele
vanceFollowers are
nice.Influence is be
Content Prod uctionOversee every stage of produ
ction.Sometimes you'll pick up an iPhone and create a brilliant piece of content you
rself.Other times you'll brief photographers, videographers, editors and creators to produce world-class camp
aigns.You'll know exactly when each approach is
right. Build the Creative StudioOne of your most important responsibi
lities.As Sanne grows, you'll build and lead an exceptional creativ
e team.You'll identify, recruit and manage the best freelance and in-house talent inc
luding:Videog
raphersPhotog
raphers
EditorsMotion De
signersCopy
writersCreative Pr
oducersContent C
reatorsYou'll build the team required to produce exceptiona
l work. Editorial O wnershipOwn the creative direction of everything we
publish.In
cluding:Website
imageryProduct
launchesCampai
gn filmsI
nstagr
amTikTo
kYouTube
SnapchatP
interest
SubstackNew
slettersL
ookbooksBehind-the-scenes
contentBra
nd filmsRetail display
contentWhile you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne. You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces y
ourself. Creative O perationsLead content from idea through to pub
lication.You'll build efficient creative systems i
ncluding:Content
calendarsProduction
schedulesCreati
ve briefsS
hot listsAsset m
anagementCampaign
planningCreativ
e budgets Stay Ahead of CultureYou're naturall
y curious.You're constantly re
searching:New creati
ve formatsPlatfo
rm updatesIntern
et cult
ureF
ashio
nFi
lm
MusicArtAIEmerging
technologyYou're expected to bring fresh ideas to the table every week—not simply execu
te briefs. Who You AreYou have excepti
onal taste.You instinctively know when something fee
ls premium.You understand luxury without making it feel in
accessible.You don't create content because it'
s trending.You create content because it tells a be
tter story.You're passionate with making people stop
scrolling.You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of
the brand.You enjoy building teams just as much as creatin
g yourself.You care deeply ab
out detail.You're
ambitious.You'
re curious.And you're excited by the challenge of helping build a global luxury brand from
the inside. Skills & ; ExperienceWe're less interested in where you've worked and more interested in what y
ou've built.You'll likely have experience in some com
bination of:Lu
xury fashionLife
style brandsCreat
ive agenciesMed
ia companiesCreato
r businessesHigh-growth con
sumer brandsYou should have
experience:Leading creative projects from concept
to deliveryProducing both organic and camp
aign contentDirecting photographers and v
ideographersEditing or overseeing shor
t-form videoUnderstanding platform-specific
storytellingBuilding creative processes a
nd workflowsManaging freelancers and cr
eative teamsExperience using AI creative tools is highl
y desirable. Success in This RoleWithin your first 12 months, success wi
ll look like:Creating a distinctive visual identity that is instantly recognisa
ble as Sanne.Generating millions of organic views across o
ur platforms.Increasing high-quality website traffic from org
anic content.Contributing measurable revenue through or
ganic social.Building a trusted network of exceptional creative freelancers and beginning to grow an i
n-house team.Making Sanne one of the most desirable and niche fashion b
rands online. Reporting Structure You'll work directly alongside our Founder & Creative Director, turning ideas into stories that pe
ople remember.You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every pie
ce of content.
#J-18808-Ljbffr
Full-Time
About Sann eSanne is a luxury made-to-order fashion house, creating custom garments for women around the world
.We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer
.Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury
.As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands
.Not just through advertising
.Through content
The Opportunity tyThis is an opportunity to build one of the most exciting in-house creative studios in luxury fashio
n.Your job is simpl
e:Make people car e.Everything we create should make people feel somethin
g.Curiosit
y.Desir
e.Jo
y.Nostalgi
a.Admiratio
n.If people stop scrolling because of something you've created, you're doing your jo
b.If people can't stop thinking about Sanne, you're excellin
g.Your Miss ionBuild the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands tod
ay.You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably San
ne.
What You'll Be Responsible ForCreative Direc tionLead the visual storytelling of Sanne across every platf
orm.Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk ab
out.Protect and evolve the creative identity of the br
and.Organic G rowthOwn our organic content stra
tegy.Create content that earns attention rather than buyin
g it.Obsess
over:Watch
timeS
hares
SavesCommunity engag
ementOrganic
reachReturning vi
ewersCultural rele
vanceFollowers are
nice.Influence is be
Content Prod uctionOversee every stage of produ
ction.Sometimes you'll pick up an iPhone and create a brilliant piece of content you
rself.Other times you'll brief photographers, videographers, editors and creators to produce world-class camp
aigns.You'll know exactly when each approach is
right. Build the Creative StudioOne of your most important responsibi
lities.As Sanne grows, you'll build and lead an exceptional creativ
e team.You'll identify, recruit and manage the best freelance and in-house talent inc
luding:Videog
raphersPhotog
raphers
EditorsMotion De
signersCopy
writersCreative Pr
oducersContent C
reatorsYou'll build the team required to produce exceptiona
l work. Editorial O wnershipOwn the creative direction of everything we
publish.In
cluding:Website
imageryProduct
launchesCampai
gn filmsI
nstagr
amTikTo
kYouTube
SnapchatP
interest
SubstackNew
slettersL
ookbooksBehind-the-scenes
contentBra
nd filmsRetail display
contentWhile you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne. You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces y
ourself. Creative O perationsLead content from idea through to pub
lication.You'll build efficient creative systems i
ncluding:Content
calendarsProduction
schedulesCreati
ve briefsS
hot listsAsset m
anagementCampaign
planningCreativ
e budgets Stay Ahead of CultureYou're naturall
y curious.You're constantly re
searching:New creati
ve formatsPlatfo
rm updatesIntern
et cult
ureF
ashio
nFi
lm
MusicArtAIEmerging
technologyYou're expected to bring fresh ideas to the table every week—not simply execu
te briefs. Who You AreYou have excepti
onal taste.You instinctively know when something fee
ls premium.You understand luxury without making it feel in
accessible.You don't create content because it'
s trending.You create content because it tells a be
tter story.You're passionate with making people stop
scrolling.You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of
the brand.You enjoy building teams just as much as creatin
g yourself.You care deeply ab
out detail.You're
ambitious.You'
re curious.And you're excited by the challenge of helping build a global luxury brand from
the inside. Skills & ; ExperienceWe're less interested in where you've worked and more interested in what y
ou've built.You'll likely have experience in some com
bination of:Lu
xury fashionLife
style brandsCreat
ive agenciesMed
ia companiesCreato
r businessesHigh-growth con
sumer brandsYou should have
experience:Leading creative projects from concept
to deliveryProducing both organic and camp
aign contentDirecting photographers and v
ideographersEditing or overseeing shor
t-form videoUnderstanding platform-specific
storytellingBuilding creative processes a
nd workflowsManaging freelancers and cr
eative teamsExperience using AI creative tools is highl
y desirable. Success in This RoleWithin your first 12 months, success wi
ll look like:Creating a distinctive visual identity that is instantly recognisa
ble as Sanne.Generating millions of organic views across o
ur platforms.Increasing high-quality website traffic from org
anic content.Contributing measurable revenue through or
ganic social.Building a trusted network of exceptional creative freelancers and beginning to grow an i
n-house team.Making Sanne one of the most desirable and niche fashion b
rands online. Reporting Structure You'll work directly alongside our Founder & Creative Director, turning ideas into stories that pe
ople remember.You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every pie
ce of content.
#J-18808-Ljbffr
Head of Content in London employer: Sanne
Sanne in Dubai is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds looking to make a significant impact in luxury content and storytelling. With a focus on employee growth, you will have the opportunity to lead a talented team, collaborate with top freelancers, and utilise cutting-edge AI tools, all while being part of a vibrant city known for its rich cultural diversity and global reach. Join us to not only shape the future of our brand but also to elevate your career in a supportive and inspiring environment.
