Head of Content

• Head of Content
• Dubai, UAE
• Full-Time

About Sann e Sanne is a luxury made-to-order fashion house, creating custom garments for women around the world

. We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer

. Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury

. As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands

• . Not just through advertising
• . Through content

The Opportunity ty This is an opportunity to build one of the most exciting in-house creative studios in luxury fashio n. Your job is simpl e: Make people car e. Everything we create should make people feel somethin g. Curiosit y. Desir e. Jo y. Nostalgi a. Admiratio n. If people stop scrolling because of something you've created, you're doing your jo b. If people can't stop thinking about Sanne, you're excellin g. Your Miss ion Build the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands tod ay. You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably San ne.

What You'll Be Responsible

For Creative Direc tion Lead the visual storytelling of Sanne across every platf orm. Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk ab out. Protect and evolve the creative identity of the br and. Organic G rowth Own our organic content stra tegy. Create content that earns attention rather than buyin g it. Obsess

• over: Watch
• time S
• hares
• Saves Community engag
• ement Organic
• reach Returning vi
• ewers Cultural rele vance Followers are nice. Influence is be

Content Prod uction Oversee every stage of produ ction. Sometimes you'll pick up an i Phone and create a brilliant piece of content you rself. Other times you'll brief photographers, videographers, editors and creators to produce world-class camp aigns. You'll know exactly when each approach is right. Build the Creative

Studio One of your most important responsibi lities. As Sanne grows, you'll build and lead an exceptional creativ e team. You'll identify, recruit and manage the best freelance and in-house talent inc

• luding: Videog
• raphers Photog
• raphers
• Editors Motion De
• signers Copy
• writers Creative Pr
• oducers Content C reators You'll build the team required to produce exceptiona l work. Editorial O wnership Own the creative direction of everything we publish. In
• cluding: Website
• imagery Product
• launches Campai
• gn films I
• nstagr
• am Tik To
• k You Tube
• Snapchat P
• interest
• Substack New
• sletters L
• ookbooks Behind-the-scenes
• content Bra
• nd films Retail display content While you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne.

You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces y ourself. Creative O perations Lead content from idea through to pub lication. You'll build efficient creative systems i

• ncluding: Content
• calendars Production
• schedules Creati
• ve briefs S
• hot lists Asset m
• anagement Campaign
• planning Creativ e budgets Stay Ahead of Culture You're naturall y curious. You're constantly re
• searching: New creati
• ve formats Platfo
• rm updates Intern
• et cult
• ure F
• ashio
• n Fi
• lm
• Music Art AIEmerging technology You're expected to bring fresh ideas to the table every week—not simply execu te briefs.

Who You Are You have excepti onal taste. You instinctively know when something fee ls premium. You understand luxury without making it feel in accessible. You don't create content because it' s trending. You create content because it tells a be tter story. You're passionate with making people stop scrolling. You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of the brand. You enjoy building teams just as much as creatin g yourself. You care deeply ab out detail. You're ambitious. You' re curious. And you're excited by the challenge of helping build a global luxury brand from the inside. Skills &

; Experience We're less interested in where you've worked and more interested in what y ou've built. You'll likely have experience in some com

• bination of: Lu
• xury fashion Life
• style brands Creat
• ive agencies Med
• ia companies Creato
• r businesses High-growth con sumer brands You should have
• experience: Leading creative projects from concept
• to delivery Producing both organic and camp
• aign content Directing photographers and v
• ideographers Editing or overseeing shor
• t-form video Understanding platform-specific
• storytelling Building creative processes a
• nd workflows Managing freelancers and cr eative teams Experience using AI creative tools is highl y desirable. Success in This Role Within your first 12 months, success wi
• ll look like: Creating a distinctive visual identity that is instantly recognisa
• ble as Sanne. Generating millions of organic views across o
• ur platforms. Increasing high-quality website traffic from org
• anic content. Contributing measurable revenue through or
• ganic social. Building a trusted network of exceptional creative freelancers and beginning to grow an i
• n-house team. Making Sanne one of the most desirable and niche fashion b rands online. Reporting Structure

You'll work directly alongside our Founder & Creative Director, turning ideas into stories that pe ople remember.

You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every pie ce of content.

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