Sales Development Representative - Outbound (Europe)

At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.

Sanity is looking for a Sales Development Representative (SDR) to join our Sales Team. SDRs are key to our product adoption and company growth. In this role you will build a pipeline of qualified business through cold calling, emailing and social selling and working closely with cross‑functional teams. This is an opportunity to join a high‑growth startup and directly impact our go‑to‑market success.

What You Will Do

• Own your pipeline from day one. You're not waiting for leads to land in your lap. You'll be out there — on the phone, in inboxes, sliding into LinkedIn DMs (professionally) — starting real conversations with people who have real problems Sanity can solve. You find them, you qualify them, you build the pipeline.
• Become the person who gets it. Sanity isn't your average SaaS pitch. We’re selling a genuinely new way of thinking about content — treating it like data so AI and teams can actually do something with it. You'll get deep on the product, then translate that into language that makes both developers and execs lean forward.
• Have a seat at the table. This isn't a "smile and dial" role. Your frontline conversations will directly shape messaging, strategy, and even the product roadmap. Marketing wants your feedback. Sales needs your handovers to be tight. Leadership is listening. What you learn matters.
• Get serious about your craft. Salesforce, Outreach, LinkedIn — you'll know your tools cold and use them to run a clean, sharp operation. Good data hygiene isn't glamorous, but it's what separates the good SDRs from the great ones.
• Help build something from scratch. We're growing fast and the playbook isn't finished yet — because you'll help write it. If you spot a better way to do outreach, say so. We'll try it.

About You

• You're based in the UK, Spain, Germany, or Norway (London is our first choice).
• A quota doesn't scare you — it motivates you!
• You've done SaaS sales before, ideally something technical or dev‑adjacent.
• You can hold a conversation with a CTech or a CMO and adjust on the fly.
• You're competitive, but you share what's working with the team.
• Rejection rolls off you — you know the yes is coming if you stay consistent.
• You spot patterns, not just problems — and you use them to sharpen your aim.
• You genuinely want to get better, and love feedback!

Not sure you’re exactly what we’re looking for in this role? Apply anyway!

What We Can Offer

• A highly‑skilled, inspiring, and supportive team.
• Positive, flexible, and trust‑based work environment that encourages long‑term professional and personal growth.
• A global, multi‑culturally diverse group of colleagues and customers.
• Comprehensive health plans and perks.
• A healthy work‑life balance that accommodates individual and family needs.
• Competitive salary and stock options program.

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.