Sales Manager, EMEA in London

At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create and automate content the way their business works, accelerating digital development and supercharging content operations efficiency.

We're scaling fast and we need someone who can build a sales team that scales with us. This is a role for a leader who gets things done, someone who can coach a team of Account Executives to consistently hit targets, build a disciplined outbound motion from the ground up, and bring real rigour to pipeline and forecasting.

You will own new logo growth, which means having a hunter mentality, structured process, and the ability to spot when something's going wrong before it shows up in the numbers.

What you'll do:

• Lead and coach a team of AEs across EMEA - setting clear expectations, holding the bar high, and giving people what they need to succeed across multiple markets and time zones.
• Build and strengthen our outbound motion across the region - prospecting, pipeline coverage, and moving deals through the funnel with consistency.
• Keep the business honest on forecasting - monitoring conversion metrics and intervening early when pipeline coverage looks shaky.
• Work closely with Marketing and Enablement to align on pipeline strategy, sharpen messaging for EMEA buyers, and get the team the right tools.
• Feed customer and market insights from across the region back to leadership to shape our go-to-market thinking.

About you:

You've managed Enterprise AEs in B2B SaaS for at least 3–5 years, ideally with exposure to more than one European market. You know what good looks like and have seen structured sales orgs at scale. You have worked in fast-moving environments where you had to figure things out as you went, including the reality of running a team spread across different countries, cultures, and buying norms. You're direct, execution-oriented, and genuinely enjoy building the systems that make a team predictable.

You set a high bar, but you know that hitting targets consistently is about clarity and process, not just pressure.

You will need:

• 3–5+ years managing AEs in B2B SaaS or tech, with experience selling or managing across EMEA markets.
• Experience recruiting, developing, and retaining high-performing sales talent across different countries and cultures.
• A track record of building structured outbound pipeline processes that actually stick, in a distributed regional team.
• Strong forecasting discipline and a history of hitting quota.
• Comfort managing a team distributed across multiple time zones.
• The ability to thrive in a fast-paced, high-expectation environment.
• Background in developer tools, content platforms, or product-led growth combined with enterprise sales.
• Fluent English; an additional European language (German, French, or similar) is a plus.

Who we are:

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort.

Sanity recently raised a $85m Series C led by GP Bullhound and is backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.