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- Tasks: Join us as a Marketing Executive, creating content and managing campaigns for our hotel brands.
- Company: Northland Properties UK brings Canadian hospitality to the UK with a growing portfolio of hotels and resorts.
- Benefits: Enjoy free parking, hybrid working options, and 28 days annual leave.
- Why this job: Be part of a dynamic team, shaping marketing strategies in a fun and collaborative environment.
- Qualifications: 2-4 years in marketing, strong copywriting skills, and a passion for guest experience required.
- Other info: Opportunity to work across various locations and contribute to exciting new projects.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Executive – Hotels.
Northland Properties UK are looking for a talented, driven, and enthusiastic Marketing Executive to support the management of our hotels brands in the UK&I – including Portmarnock Resort & Jameson Golf Links and Sandman Signature Hotels.
Following over 40 years of success in Canada, Northland Properties brought Canadian hospitality to the UK in 2011, in the form of this portfolio of brands.
Northland Properties now operate hotels, resorts, restaurants and bars in Newcastle, London Gatwick, Aberdeen, Glasgow, Sheffield and Portmarnock, near Dublin with further expansion planned into the future. The construction and opening of Sandman Signature Edinburgh Hotel is coming soon.
Based in our Newcastle Head Office, our Marketing Executive will have a passion for marketing – with marketing experience in hotels, bars, or restaurants. This role will report into the Regional Director for Marketing UK&I and will support the business with all aspects of marketing across our hotel portfolio. In your day-to-day you will be producing content, building and scheduling e-mails, updating websites and briefing our Graphic Designer to deliver the marketing plan for hotels.
The successful candidate will have a good understanding of the full marketing mix, but will be willing to specialize as our group and team grows. Preferably with a relevant degree or equivalent and a demonstrable passion for marketing and guest experience.
Marketing Executive – Duties
- Support the Regional Director of Marketing UK&I to build and deliver the UK&I hotel marketing plan
- Work with our digital agency to produce ad creatives and copy.
- Briefing relevant external agencies on upcoming marketing campaigns, events, or projects so they are delivered on time, on budget and to our high standards
- Create outstanding content, including photoshoots, videography and copywriting
- Create e-mails, ensuring GDPR compliance and appropriate audience filtering
- Be a brand custodian across all brands; ensuring brand guidelines are adhered to consistently
- Digital administrative tasks like data formatting, uploads and website updates
- Manage printed collateral and brief our hotel management teams
- Collaborate with stakeholders to understand briefs for marketing support
- Other duties as required that fit within the level of this position
Essential Skills & Experience
- 2-4 years in a marketing or similar position
- A demonstrably proficient copywriter
- The ability to demonstrate the creation of outstanding content
- Methods that allow you to manage and prioritize competing requests on your time
- A good general understanding across the marketing mix; specifically, CRM, PPC, Social and Content Marketing
Desirable Skills & Experience
- A marketing degree or equivalent
- Knowledge of the hospitality industry; specifically, hotels, bars or restaurants
- Have a commercial outlook in everything that you do
Person Specification
- We want you to enjoy your work and have fun
- The ability to manage positive and collaborative relationships both internally and externally
- Have a personal and positive disposition
- Be solutions focused
- Be able to visit all our locations as regularly as is required.
What we can offer
- We\’ll pay for your phone
- Free parking
- 28 days annual leave (including bank holidays)
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.
You must be legally entitled to work in UK to apply.
**Applications will not be accepted via email or in person.
**We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**
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Marketing Executive- Hotels employer: Sandman Hotel Group
Contact Detail:
Sandman Hotel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive- Hotels
✨Tip Number 1
Familiarise yourself with Northland Properties and their hotel brands. Understanding their unique selling points and marketing strategies will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the hospitality and marketing sectors. Attend industry events or join relevant online groups to connect with people who might provide insights or referrals for the Marketing Executive role.
✨Tip Number 3
Showcase your passion for marketing and the hospitality industry by creating a portfolio of your previous work. Include examples of content you've created, campaigns you've managed, or any relevant projects that highlight your skills.
✨Tip Number 4
Prepare to discuss how you would approach specific marketing challenges faced by hotels. Think about innovative ideas for content creation, digital marketing strategies, and how you can enhance guest experiences through marketing.
We think you need these skills to ace Marketing Executive- Hotels
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the hospitality sector. Emphasise any specific achievements or projects that demonstrate your skills in content creation and digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and the hospitality industry. Mention why you are interested in Northland Properties and how your background aligns with their needs.
Showcase Your Copywriting Skills: Since the role requires proficient copywriting, include samples of your work or describe past projects where you created engaging content. This will help demonstrate your ability to produce outstanding marketing materials.
Highlight Your Understanding of Marketing Mix: In your application, mention your familiarity with various marketing channels such as CRM, PPC, and social media. Provide examples of how you've successfully used these methods in previous roles.
How to prepare for a job interview at Sandman Hotel Group
✨Show Your Passion for Marketing
Make sure to express your enthusiasm for marketing during the interview. Share specific examples of past projects or campaigns you've worked on, especially in the hospitality sector, to demonstrate your genuine interest and experience.
✨Understand the Brand
Research Northland Properties and their hotel brands thoroughly before the interview. Familiarise yourself with their marketing strategies and brand values, so you can discuss how your skills align with their goals and how you can contribute to their success.
✨Prepare for Content Creation Questions
Since the role involves producing content, be ready to discuss your copywriting skills and any relevant content you've created in the past. Bring samples of your work, such as emails, social media posts, or marketing materials, to showcase your abilities.
✨Demonstrate Your Collaborative Skills
Highlight your ability to work well with others, as the role requires collaboration with various stakeholders. Prepare examples of how you've successfully managed relationships and communicated effectively in previous roles to ensure project success.
