At a Glance
- Tasks: Lead marketing strategies and campaigns for UK & Ireland, driving brand growth and digital presence.
- Company: Join Northland Properties Ltd., a dynamic leader in the hospitality sector.
- Benefits: Enjoy competitive salary, generous holiday allowance, and employee discounts.
- Other info: Exciting chance to collaborate with teams across Canada and travel within the UK & Ireland.
- Why this job: Make a real impact in a strategic role with opportunities for creativity and leadership.
- Qualifications: Degree in Marketing or related field, plus proven marketing leadership experience.
The predicted salary is between 50000 - 60000 £ per year.
Location: Newcastle Head Office – Monday – Friday - Full Time.
Reporting To: Senior Leadership Team
Northland Properties Ltd. is seeking an experienced marketing leader to drive the strategic direction and execution of marketing initiatives across its UK & Ireland portfolio. The role supports senior leadership and operational teams, focusing on brand management, digital presence, campaign development, and stakeholder engagement.
Job Purpose
The Group Marketing Manager will provide strategic leadership, develop and execute marketing activities, and ensure alignment with corporate brand standards.
Key Responsibilities
- Lead and manage the UK & Ireland Marketing function and report on brand performance and campaign outcomes to senior leadership.
- Develop, implement and monitor long‑ and short‑term marketing strategies aligned with business objectives.
- Establish and track key performance indicators to measure marketing effectiveness.
- Approve all marketing collateral and communications materials.
- Integrate digital, social and traditional marketing channels.
- Oversee website performance, digital marketing initiatives and enforce UK & Ireland social media guidelines.
- Manage content development, including copywriting, press releases, internal communications and media relations.
- Develop and manage the annual marketing budget and monitor marketing spend.
- Analyze campaign performance and marketing data to inform strategy and monthly reporting.
- Manage relationships with external agencies and suppliers.
- Collaborate with Canadian marketing, digital and content teams.
- Provide marketing support to operational teams across all UK & Ireland properties, including crisis and reputation management.
- Oversee internal communications initiatives.
Core Competencies
- Strategic Orientation
- Leadership & Accountability
- Commercial Acumen
- Analytical Thinking
- Communication
- Relationship Management
- Planning & Organization
- Adaptability & Problem Solving
Qualifications & Experience
- Degree in Marketing, Public Relations, Digital Communications or related field (or equivalent experience).
- Demonstrated experience in a marketing leadership role.
- Experience within the hospitality sector preferred.
- Proficiency in digital marketing, social media management and campaign delivery.
- Experience with marketing analytics and reporting tools.
- Experience in copywriting and content development.
- Website management experience.
Additional Requirements
- Ability to travel across UK & Ireland as required.
- Experience managing budgets and external agencies.
- Familiarity with brand governance and compliance processes.
Compensation & Benefits
- Salary commensurate with experience.
- Competitive holiday allowance plus bank holidays.
- Contributory pension scheme.
- Employee accommodation, dining discounts and additional benefits.
You must be legally entitled to work in the UK to apply.
Group Marketing Manager- UK and Ireland employer: Sandman Hotel Group
Northland Properties Ltd. is an exceptional employer, offering a dynamic work environment in Newcastle that fosters creativity and collaboration. With a strong focus on employee growth, competitive benefits including a contributory pension scheme, and unique perks such as dining discounts and employee accommodation, we empower our team to thrive while driving impactful marketing initiatives across the UK and Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager- UK and Ireland
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those in hospitality. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Tailor your responses to show how your experience aligns with their goals, especially in brand management and digital strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Group Marketing Manager- UK and Ireland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Marketing Manager role. Highlight your experience in brand management and digital marketing, as these are key for us. Use specific examples that showcase your leadership skills and how you've driven marketing initiatives in the past.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about this role and how your background aligns with our needs. Be sure to mention your experience in the hospitality sector if you have it, as it’s a plus for us.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used marketing analytics to inform strategies or improve campaign performance. This will show us that you can measure effectiveness and adapt accordingly.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Northland Properties!
How to prepare for a job interview at Sandman Hotel Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Northland Properties Ltd.'s brand values and marketing strategies. Familiarise yourself with their current campaigns and digital presence. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Prepare for Strategic Questions
Expect questions about your approach to developing and executing marketing strategies. Be ready to share specific examples from your past roles where you've successfully led marketing initiatives, managed budgets, or improved campaign performance. Use metrics to back up your achievements!
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll need to demonstrate strong leadership capabilities. Prepare to discuss how you've managed teams, collaborated with external agencies, and engaged stakeholders in previous positions. Highlight your ability to inspire and guide others towards achieving marketing objectives.
✨Be Ready to Discuss Digital Strategies
Given the emphasis on digital marketing in this role, brush up on your knowledge of digital channels and analytics tools. Be prepared to talk about how you've integrated various marketing channels in the past and how you measure success through KPIs. This will show that you're not just a creative thinker but also data-driven.
