At a Glance
- Tasks: Drive lead generation and customer acquisition through innovative marketing strategies.
- Company: Join Wesleyan, a trusted financial partner for professionals since 1841.
- Benefits: Enjoy a competitive salary, annual bonus, flexible working, and generous holiday.
- Other info: Be part of a diverse culture that supports your growth and well-being.
- Why this job: Make a real impact in a role that values creativity and data-driven decisions.
- Qualifications: Proven experience in growth marketing with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
Salary: £50,000-£60,000
Contract Type: 12 month FTC – 35 hours a week
Location: Hybrid working (office based in Birmingham) – typically 2 days in the office per week
Shape Brighter Futures with Wesleyan. Established in 1841, Wesleyan helps trusted professionals—GPs, hospital doctors, dentists, and teachers—secure their financial future. Today, we’re proud to continue that mission with passion and purpose. If you’re looking for a role where your expertise makes a real impact, and you want to work in a culture that values collaboration, innovation, and integrity, we’d love to hear from you.
Make a Difference in a Growth Marketing Manager role. An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth. Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you'll use customer insights, performance data and testing to optimise results, improve conversion rates and maximise return on investment. This is a high-impact role combining strategic thinking, creativity and analytical expertise, with success measured through clear KPIs and the contribution marketing activity makes to business growth.
Your Impact:
- Developing and delivering a data-driven growth marketing strategy to increase lead generation, customer acquisition and revenue across Wesleyan's medical division.
- Managing and optimising multi-channel marketing campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
- Identifying and testing new growth opportunities, acquisition channels and partnership initiatives to support business growth targets.
- Analysing campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates and marketing effectiveness.
- Working closely with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
- Monitoring KPIs, reporting on performance and providing recommendations to drive continuous improvement, customer engagement and long-term growth.
What You’ll Bring:
- Proven experience in a growth marketing, digital marketing or campaign marketing role, with a strong track record of delivering measurable business growth.
- Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
- Strong analytical skills, with experience using data, performance metrics and A/B testing to optimise campaigns and inform decision-making.
- Hands-on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
- A commercial, proactive and innovative mindset, with the confidence to test new ideas, challenge convention and thrive in a fast-paced environment.
Benefits That Work for You:
We believe rewards should reflect the life you live. Here’s what you can expect:
- Annual bonus to recognise your contribution.
- 28 days holiday (plus a culture day!)
- Flexible hybrid working for better work-life balance.
- Company pension scheme – matched plus 2% (up to 10%).
- Free secure underground Birmingham city centre parking (subject to availability, weekend use included).
- Salary sacrifice schemes that help you provide the things that matter – to include PMI, Electric Vehicle Leasing and cashback on everyday essentials.
- Enhanced family leave and two volunteering days to give back to causes you care about.
Discover the full range of benefits: Wesleyan Careers Rewards.
Why Wesleyan?
We’re building a culture where everyone belongs. Diversity isn’t just a policy—it’s part of who we are. Whatever your background, we want you to feel valued and empowered to thrive. We’re proud supporters of the ABI Making Flexible Work campaign, which means we’re open to discussing flexible working, job shares, and part-time options. If you need reasonable adjustments during the recruitment process, just let us know—we’re here to support you.
What to Know Before Applying:
Right to Work: We’re unable to provide VISA sponsorship, so you’ll need the legal right to live and work in the UK.
Advert Closing: We typically advertise for two weeks but may close early if we receive a high volume of applications—apply early to avoid disappointment.
Growth Marketing Manager in Birmingham employer: Sanderson - Wesleyan
Wesleyan is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Growth Marketing Manager to thrive. With a strong focus on employee well-being, the company offers flexible hybrid working arrangements, generous holiday allowances, and a comprehensive benefits package that includes an annual bonus and enhanced family leave. Employees are encouraged to grow professionally through diverse opportunities and a commitment to inclusivity, ensuring that everyone feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanderson - Wesleyan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanderson - Wesleyan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanderson - Wesleyan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanderson - Wesleyan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanderson - Wesleyan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanderson - Wesleyan:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanderson - Wesleyan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanderson - Wesleyan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanderson - Wesleyan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanderson - Wesleyan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
