At a Glance
- Tasks: Drive marketing and sales growth through innovative campaigns and lead generation strategies.
- Company: Dynamic tech-focused company with a commitment to diversity and inclusion.
- Benefits: Competitive salary, excellent benefits, performance bonus, and remote work flexibility.
- Other info: Join a supportive team that values equality and offers great career development opportunities.
- Why this job: Make a real impact in a high-energy role that blends strategy with hands-on execution.
- Qualifications: 2-5 years in B2B marketing, strong lead generation skills, and technical expertise.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a driven, tech-centric Business Development and Marketing Manager to play a pivotal role in scaling and developing the marketing and sales function for our growing client. This is a high-impact, hybrid role where you will own the top of the funnel-driving awareness, engagement, and essential lead generation to fuel our client's next phase of growth. The position is both strategic and hands-on. You will design and execute integrated campaigns that build brand awareness for services and products, while also being comfortable with direct outreach, including picking up the phone, sending engaging emails, and creating opportunities directly.
What You'll Be Doing:
- Strategically optimise the website to significantly improve lead generation and SEO performance.
- Organise, promote, and host key marketing events, including webinars, client events, and industry conferences.
- Design, launch, and manage paid campaigns across digital channels (LinkedIn Ads, Google Ads).
Requirements:
- 2-5 years of proven experience in B2B marketing.
- A background in Sales, Lead generation or Business development.
- Demonstrable ability to generate, nurture, and qualify leads that convert to sales pipeline.
- Strong technical understanding of analytics, SEO best practices, and performance tracking.
- Hands-on experience with Webflow (essential).
- Expertise in managing and optimising campaigns using LinkedIn Ads and Google Ads.
Reasonable Adjustments: Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients. If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.
Business Development & Marketing Manager in York employer: Sanderson Recruitment
Join a forward-thinking company that values innovation and collaboration, offering a remote working environment with occasional travel to client sites. As a Business Development & Marketing Manager, you will benefit from a supportive work culture that prioritises employee growth through continuous learning opportunities and performance bonuses. With a commitment to diversity and inclusion, this role not only allows you to make a significant impact on the company's growth but also fosters a sense of belonging within a dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development & Marketing Manager in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanderson Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanderson Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanderson Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanderson Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Development & Marketing Manager in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanderson Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanderson Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanderson Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanderson Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanderson Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanderson Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
