At a Glance
- Tasks: Drive marketing and sales growth through innovative campaigns and lead generation strategies.
- Company: Dynamic tech-focused company with a commitment to diversity and inclusion.
- Benefits: Competitive salary, excellent benefits, performance bonus, and remote work flexibility.
- Other info: Join a supportive team that values equality and offers great career development opportunities.
- Why this job: Make a real impact in a high-energy role that blends strategy with hands-on execution.
- Qualifications: 2-5 years in B2B marketing, strong lead generation skills, and technical expertise.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a driven, tech-centric Business Development and Marketing Manager to play a pivotal role in scaling and developing the marketing and sales function for our growing client. This is a high-impact, hybrid role where you will own the top of the funnel-driving awareness, engagement, and essential lead generation to fuel our client's next phase of growth. The position is both strategic and hands-on. You will design and execute integrated campaigns that build brand awareness for services and products, while also being comfortable with direct outreach, including picking up the phone, sending engaging emails, and creating opportunities directly.
What You'll Be Doing:
- Strategically optimise the website to significantly improve lead generation and SEO performance.
- Organise, promote, and host key marketing events, including webinars, client events, and industry conferences.
- Design, launch, and manage paid campaigns across digital channels (LinkedIn Ads, Google Ads).
Requirements:
- 2-5 years of proven experience in B2B marketing.
- A background in Sales, Lead generation or Business development.
- Demonstrable ability to generate, nurture, and qualify leads that convert to sales pipeline.
- Strong technical understanding of analytics, SEO best practices, and performance tracking.
- Hands-on experience with Webflow (essential).
- Expertise in managing and optimising campaigns using LinkedIn Ads and Google Ads.
Reasonable Adjustments: Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients. If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.
Business Development & Marketing Manager in York employer: Sanderson Recruitment
Join a forward-thinking company that values innovation and collaboration, offering a remote working environment with occasional travel to client sites. As a Business Development & Marketing Manager, you will benefit from a supportive work culture that prioritises employee growth through continuous learning opportunities and performance bonuses. With a commitment to diversity and inclusion, this role not only allows you to make a significant impact on the company's growth but also fosters a sense of belonging within a dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development & Marketing Manager in York
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Business Development & Marketing Manager role. You never know who might have a lead or can introduce you to someone in the industry.
✨Tip Number 2
Get hands-on with your outreach. Don’t just rely on emails; pick up the phone and make those calls! A personal touch can really set you apart and show your enthusiasm for the role.
✨Tip Number 3
Showcase your skills through real-life examples. When you get the chance to chat with potential employers, be ready to discuss specific campaigns you've managed or lead generation strategies that worked wonders for you.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Business Development & Marketing Manager in York
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development & Marketing Manager. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how you can drive awareness and lead generation!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help us scale our marketing efforts. Be sure to mention your hands-on experience with campaigns and any tech-savvy skills you have.
Showcase Your Campaign Success:In your application, don’t forget to include examples of successful campaigns you've managed. Whether it's through LinkedIn Ads or Google Ads, we want to know how you've optimised performance and generated leads in the past.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you get the best support from our team. Plus, it shows you're keen on joining us at StudySmarter!
How to prepare for a job interview at Sanderson Recruitment
✨Know Your Stuff
Before the interview, dive deep into the company’s website and social media. Understand their products, services, and recent campaigns. This will not only help you answer questions but also show your genuine interest in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your skills in B2B marketing, lead generation, and campaign management. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Be Ready for Technical Questions
Brush up on your knowledge of SEO best practices, analytics, and tools like Webflow. Be prepared to discuss how you've used these in previous roles to drive results, as this is crucial for the position.
✨Engage and Ask Questions
Interviews are a two-way street! Prepare thoughtful questions about the company’s marketing strategies, team dynamics, and future goals. This shows you're not just interested in the job, but also in how you can contribute to their success.
