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- Tasks: Shape marketing strategies and lead initiatives for a beloved UK brand.
- Company: Join a leading brand known for its inclusive culture and innovative marketing.
- Benefits: Competitive daily rate, hybrid working model, and a chance to make an impact.
- Why this job: Be the driving force behind exciting marketing campaigns that resonate with customers.
- Qualifications: Experience in marketing and a passion for understanding customer insights.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
As a Category Marketing Manager, you will be shaping the future of your category at the heart of one of the UK’s most loved brands. You will be the single marketing point of contact for your category, using customer insight and commercial priorities to shape annual marketing plans, set direction, and lead the briefs that bring them to life across channels.
Responsibilities:
- Own and deliver the annual category marketing plan - insight-led, customer-focused, and aligned to business and marketing priorities.
- Lead quarterly reviews of the plan with the category leadership team and MLT, ensuring objectives are met, insights embedded, and forward plans adapted.
- Act as single point of contact for all category marketing activity - shaping initiatives, managing trade-offs, and ensuring seamless execution across channels.
- Champion customer insight and category expertise - becoming the authority on customer behaviours, needs, and perceptions within your category.
- Brief and lead cross-functional teams - setting clear direction for creative, channels, and agencies, ensuring consistency and integration across touchpoints.
- Balance trading needs and brand building - delivering short-term sales-driving initiatives alongside longer-term growth priorities.
- Maximise vendor-led and retail media opportunities - working closely with commercial and retail media teams to enhance plans.
- Simplify and prioritise - making clear recommendations, driving decisions, and removing duplication in campaign planning.
- Lead cross-category initiatives where relevant to ensure integrated delivery.
- Report performance and share learnings - providing clear analysis and recommendations to senior stakeholders.
Reasonable Adjustments:
Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients. If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.
Category Marketing Manager in Southampton employer: Sanderson Recruitment
Contact Detail:
Sanderson Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Marketing Manager in Southampton
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want you to shine, so practice common interview questions and have your own ready!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can leave a lasting impression. Mention something specific from your conversation to remind them of your great fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Category Marketing Manager in Southampton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Category Marketing Manager role. Highlight your experience with customer insights and marketing plans, as these are key to the position. We want to see how you can shape our category!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven results. We love numbers that tell a story!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the role. We appreciate clarity and want to understand your experience without wading through fluff.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Sanderson Recruitment
✨Know Your Category Inside Out
Before the interview, dive deep into the specifics of the category you'll be managing. Understand customer behaviours, needs, and perceptions. This knowledge will not only impress your interviewers but also show that you're ready to champion customer insights from day one.
✨Prepare Insight-Led Marketing Plans
Be ready to discuss how you would create an annual marketing plan that's both insight-led and customer-focused. Think about examples from your past experience where you've successfully aligned marketing strategies with business priorities, and be prepared to share these during the interview.
✨Showcase Your Leadership Skills
As a Category Marketing Manager, you'll need to lead cross-functional teams. Prepare examples of how you've briefed and directed teams in the past, ensuring consistency across channels. Highlight your ability to balance trading needs with brand-building initiatives.
✨Emphasise Your Analytical Skills
Be ready to discuss how you report performance and share learnings with senior stakeholders. Bring examples of how you've provided clear analysis and actionable recommendations in previous roles. This will demonstrate your ability to adapt plans based on insights and drive decisions effectively.