At a Glance
- Tasks: Develop data-driven marketing solutions and enhance customer engagement strategies.
- Company: Join a well-known brand in the South West with a focus on innovation.
- Benefits: Competitive salary, flexible office arrangements, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data accuracy and compliance.
- Why this job: Make a real impact by transforming data into actionable marketing strategies.
- Qualifications: Experience with customer targeting tools and strong data manipulation skills.
The predicted salary is between 65000 - 80000 £ per year.
We're partnering exclusively with a household name in the South West to recruit a Senior Marketing Data Analyst to support the delivery of data-led customer engagement. This is a role focused on using data and marketing technology to build scalable solutions that enable targeting, personalisation and optimisation across customer journeys.
The Role:
- Develop and implement scalable approaches to audience selection and customer communication in the business
- Turn business needs into practical, workable technical solutions within marketing systems
- Collaborate with stakeholders to define priorities and shape effective delivery plans
- Play a role in evolving how the organisation structures and uses data for customer engagement
- Ensure all work meets required standards for data accuracy, governance and compliance
- Spot opportunities to extend or repurpose solutions across wider use cases
- Deliver enhancements to how marketing technology is used to support engagement activity
We're Looking For:
- Hands-on experience working with tools used for customer targeting and tailored communications - exact systems and tools experience is not required
- Comfortable working closely with data, including interrogating and manipulating datasets and using cloud data platforms
- Good understanding of how data is generated, structured and made usable for campaigns
If this role is of interest, please apply below!
Senior Marketing Data Analyst employer: Sanderson Recruitment
Join a renowned household name in the South West as a Senior Marketing Data Analyst, where you will thrive in a collaborative and innovative work culture that prioritises data-driven customer engagement. With a competitive salary and a flexible 50/50 office arrangement, you will have ample opportunities for professional growth and development while contributing to impactful marketing solutions. Enjoy the unique advantage of working in a vibrant region known for its supportive community and commitment to excellence.
