At a Glance
- Tasks: Lead exciting CRM campaigns and enhance customer engagement using Braze.
- Company: Join a leading UK Financial Services organisation with a focus on innovation.
- Benefits: Competitive daily rate, flexible working, and the chance to make a real impact.
- Other info: Immediate start with significant growth opportunities and a collaborative team.
- Why this job: Be at the forefront of customer engagement in a dynamic FinTech environment.
- Qualifications: Experience in CRM strategy and hands-on campaign execution, preferably in Financial Services.
The predicted salary is between 40500 - 49500 £ per year.
Senior CRM Campaign Strategist (Braze) | Fin Tech / Financial Services | Contract £550 per day | 6-Month Initial Contract | Immediate Start|2 days on site in Bristol A sought-after UK Financial Services organisation is seeking an experienced CRM Campaign Manager with strong Braze expertise to play a key role in the delivery of a major customer engagement programme.
This is a hands-on delivery-focused role where you will be responsible for developing, executing and optimising CRM campaigns and customer journeys, helping the business maximise the value of their investment in Braze.
With significant growth targets, improved customer data capabilities, and a major new service launch planned, this is an exciting opportunity to make a tangible commercial impact.
We're looking for someone who combines strategic CRM thinking with hands-on campaign execution and automation expertise, ideally within a regulated Financial Services environment.
The Role You will work closely with CRM, Marketing, Product, Data and Customer teams to create and deliver highly targeted, personalised customer experiences.
A key focus will be driving engagement amongst premium and high-net-worth customer segments through sophisticated lifecycle and journey-based communications.
Responsibilities will include: Developing and delivering CRM campaign strategies aligned to business and customer objectives.
Building, deploying and optimising campaigns and customer journeys within Braze .
Designing and managing automated customer communications and lifecycle programmes.
Creating and maintaining Braze Canvases, workflows, audience segmentation and campaign logic.
Using customer insights, behavioural data and performance analytics to drive continuous optimisation.
Supporting the development of CRM roadmaps, engagement strategies and campaign calendars.
Monitoring campaign performance, identifying opportunities for improvement and implementing enhancements.
Collaborating with data, marketing, product and operational teams to ensure successful campaign delivery.
Implementing test-and-learn frameworks, A/B testing and journey optimisation strategies.
Producing clear reporting and practical insights for stakeholders.
Ensuring CRM activities comply with relevant regulatory and data governance requirements.
Key Skills
Senior CRM Campaign Strategist employer: Sanderson Recruitment
Join a forward-thinking organisation that values diversity and inclusion, offering a dynamic work culture where your expertise in tax can truly shine. As the Head of Tax, you will not only lead a talented team but also play a pivotal role in shaping the tax strategy across North West Europe, with ample opportunities for professional growth and development. Enjoy a collaborative environment that prioritises employee well-being and fosters meaningful contributions to the business's long-term success.
