At a Glance
- Tasks: Analyse marketing data and optimise performance across digital channels.
- Company: Join a dynamic marketing team focused on data-driven decisions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with exposure to cutting-edge marketing technologies.
- Why this job: Shape marketing strategies and make a real impact on business outcomes.
- Qualifications: Experience with web analytics tools and strong analytical skills.
The predicted salary is between 65000 - 75000 £ per year.
Location: Hybrid, Tarporley
Salary: £65,000 - £75,000 depending on experience
Why Join:
- Join a commercially focused marketing team where data is central to decision making.
- Play a key role in shaping how marketing performance is measured across web, app, and Back End systems.
- Work with modern analytics and attribution tools including GA4, GTM and AppsFlyer.
- Gain exposure to CRM, life cycle marketing and customer segmentation through platforms like Bloomreach.
- Collaborate closely with data, pricing and commercial teams to influence business outcomes.
About the Role:
- Own web analytics across GA4 and GTM, ensuring accurate tracking, tagging and ongoing optimisation.
- Analyse and report on digital performance across paid channels including Google Ads, Meta, affiliates and price comparison websites.
- Improve attribution across platforms, aligning GA4, AppsFlyer and internal data to create a clear view of performance.
- Investigate and resolve discrepancies between marketing platforms and Back End data.
- Build and maintain dashboards in Power BI or Tableau to provide clear reporting on key metrics.
- Work with raw data using SQL where required to improve data accuracy and reporting depth.
- Support A/B testing, funnel analysis and CRO initiatives to improve customer journeys.
- Deliver insights on CAC, LTV, ROAS, conversion rates and quote to be determined.
Marketing Analyst employer: Sanderson Recruitment Plc
Join a dynamic and innovative marketing team in Tarporley, where your analytical skills will directly impact business growth and performance. With a strong emphasis on data-driven decision making, you'll have access to cutting-edge tools and collaborative opportunities that foster professional development and career advancement. Enjoy a hybrid work environment that promotes work-life balance while being part of a culture that values creativity and teamwork.
We think you need these skills to ace Marketing Analyst
Web Analytics
GA4
Google Tag Manager (GTM)
AppsFlyer
CRM
Life Cycle Marketing
Customer Segmentation
