At a Glance
- Tasks: Analyse retail media effectiveness and provide data-driven insights to optimise marketing strategies.
- Company: Major UK retail organisation investing in media and customer analytics.
- Benefits: Competitive daily rate, hybrid work model, and opportunity for impactful work.
- Other info: Join a diverse team with a focus on collaboration and career growth.
- Why this job: Influence commercial decisions and drive customer engagement through robust analysis.
- Qualifications: Experience in Retail Media Analytics and strong SQL skills required.
£500-£550 per day (Inside IR35) | 3-Month Contract Hybrid/Remote (London - 2-3 days per month onsite)
We're partnering with a major UK retail organisation that is investing heavily in its retail media and customer analytics capabilities. They are looking for an experienced Retail Media Analyst to join a growing team focused on measuring, optimising and improving the impact of media and marketing activity across both digital and physical customer touchpoints.
This is a great opportunity for someone who enjoys moving beyond standard reporting and wants to influence commercial decisions through robust analysis, campaign measurement and customer insight.
The Role
You'll play a key role in helping the business understand how retail media activity drives customer engagement, conversion and sales performance. Working closely with commercial, marketing and digital stakeholders, you'll provide data-led recommendations that shape future media investment and optimisation strategies.
The role spans three key areas:
- Retail media and campaign effectiveness measurement
- Customer and audience profiling
- Customer targeting and segmentation
You'll work across a broad mix of onsite and offsite media channels, helping stakeholders understand what drives performance and where investment delivers the greatest return.
Key Responsibilities
- Evaluate the effectiveness of retail media and marketing campaigns across multiple channels
- Measure incremental impact on key business metrics, including revenue and customer performance
- Develop and refine measurement frameworks, methodologies and KPIs
- Analyse customer, behavioural and transactional datasets to identify opportunities and trends
- Create actionable insights and recommendations for business stakeholders
- Support audience strategy through customer profiling and segmentation analysis
- Partner with commercial and marketing teams to optimise campaign performance
- Present findings and recommendations to both technical and non-technical audiences
Required Experience
- Proven experience in Retail Media Analytics
- Strong expertise in campaign measurement and marketing effectiveness
- Advanced SQL skills with experience working on large customer or transactional datasets
- Hands-on experience with Databricks
- Strong understanding of customer analytics, segmentation and targeting
- Experience measuring performance across multiple marketing channels, including onsite and offsite activity
- Experience using Python and/or R for analytical work
- Knowledge of Google Analytics, BigQuery and digital performance metrics
- Strong stakeholder management and communication skills
Ideal Background
- Experience assessing cross-channel media performance
- A strong understanding of attribution and incrementality measurement
- Commercial awareness and the ability to influence decision-making
- A consultative approach to stakeholder engagement
- The ability to translate complex data into clear business recommendations
Reasonable Adjustments:
Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.
If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.
Retail Media Analyst in London employer: Sanderson Recruitment Plc
At Sanderson Recruitment Plc, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous training opportunities and the chance to work on impactful projects in the dynamic field of Identity Governance and Administration. Located in the heart of the UK, we offer a supportive environment where your expertise in IAM can thrive, making a meaningful difference for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Analyst in London
✨Dive into Local Events
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Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
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We think you need these skills to ace Retail Media Analyst in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Sanderson Recruitment Plc from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Sanderson Recruitment Plc specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Sanderson Recruitment Plc
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Sanderson Recruitment Plc, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Sanderson Recruitment Plc you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Sanderson Recruitment Plc that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Sanderson Recruitment Plc, so think on your feet and don't hesitate to showcase your creativity!
