At a Glance
- Tasks: Lead CRM campaigns using Braze to enhance customer engagement and drive business growth.
- Company: Dynamic FinTech company focused on innovative customer engagement strategies.
- Benefits: Competitive daily rate, hybrid work options, and immediate start.
- Other info: Join a diverse team committed to equality and inclusivity.
- Why this job: Make a real impact by optimising customer journeys in a high-profile role.
- Qualifications: Experience with Braze and strong CRM campaign management skills required.
The predicted salary is between 40500 - 49500 £ per year.
A sought-after UK Financial Services organisation is seeking an experienced CRM Campaign Manager with strong Braze expertise to play a key role in the delivery of a major customer engagement programme.
This is a hands-on delivery-focused role where you will be responsible for developing, executing and optimising CRM campaigns and customer journeys, helping the business maximise the value of their investment in Braze. With significant growth targets, improved customer data capabilities, and a major new service launch planned, this is an exciting opportunity to make a tangible commercial impact.
We're looking for someone who combines strategic CRM thinking with hands-on campaign execution and automation expertise, ideally within a regulated Financial Services environment.
The Role
You will work closely with CRM, Marketing, Product, Data and Customer teams to create and deliver highly targeted, personalised customer experiences. A key focus will be driving engagement amongst premium and high-net-worth customer segments through sophisticated life cycle and journey-based communications.
Responsibilities will include:
- Developing and delivering CRM campaign strategies aligned to business and customer objectives.
- Building, deploying and optimising campaigns and customer journeys within Braze.
- Designing and managing automated customer communications and life cycle programmes.
- Creating and maintaining Braze Canvases, workflows, audience segmentation and campaign logic.
- Using customer insights, behavioural data and performance analytics to drive continuous optimisation.
- Supporting the development of CRM roadmaps, engagement strategies and campaign calendars.
- Monitoring campaign performance, identifying opportunities for improvement and implementing enhancements.
- Collaborating with data, marketing, product and operational teams to ensure successful campaign delivery.
- Implementing test-and-learn frameworks, A/B testing and journey optimisation strategies.
- Producing clear reporting and practical insights for stakeholders.
- Ensuring CRM activities comply with relevant regulatory and data governance requirements.
Key Skills & Experience
- Proven experience as a CRM Campaign Manager, CRM Specialist or CRM Lead.
- Strong hands-on experience building and delivering campaigns using Braze.
- Expertise in customer journey design, life cycle marketing, automation and personalisation.
- Experience creating and managing Braze Canvases, workflows and automated programmes.
- Strong understanding of CRM strategy, customer segmentation and engagement frameworks.
- Ability to use data and analytics to improve campaign performance and customer outcomes.
- Experience developing and executing CRM plans from concept through to delivery.
- Previous experience working within Financial Services, Wealth Management, Investments, Pensions or another regulated environment.
- Experience engaging premium, affluent or high-net-worth (HNW) customer segments would be highly desirable.
- Excellent stakeholder management and communication skills.
- Ability to translate commercial objectives into effective CRM activity and measurable outcomes.
Why Apply?
- Opportunity to lead the optimisation of a recently implemented Braze platform.
- Play a pivotal role in launching a new customer proposition and engagement programme.
- Work with improving data capabilities and sophisticated customer targeting opportunities.
- High-profile role with significant visibility across the business.
- Immediate impact opportunity within a growing CRM function.
Reasonable Adjustments:
Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.
If you need any help or adjustments during the recruitment process for any reason, please let us know when you apply or talk to the recruiters directly so we can support you.
CRM Campaign Manager (Braze) in London employer: Sanderson Recruitment Plc
At Sanderson Recruitment Plc, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous training opportunities and the chance to work on impactful projects in the dynamic field of Identity Governance and Administration. Located in the heart of the UK, we offer a supportive environment where your expertise in IAM can thrive, making a meaningful difference for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager (Braze) in London
✨Join Financial Networking Events
Jump into local finance meetups and conferences — they’re a goldmine for temporary roles in banking and financial services. You can chat with industry professionals and even get leads on upcoming opportunities that might not be posted online yet.
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✨Connect with Alumni from Your Uni
Don't underestimate the power of your university’s alumni network. Many former students are working in banking and can help you find temporary roles or even offer mentorship. Reach out directly or attend alumni events to broaden your circle.
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Keep your eyes peeled on job boards specifically for finance roles. Companies like Sanderson Recruitment Plc might post temporary positions directly on their sites, so make sure to apply there too. Set alerts to catch those roles the moment they go live!
We think you need these skills to ace CRM Campaign Manager (Braze) in London
Some tips for your application 🫡
Show Off Your Academic Achievements:In banking and financial services, your academic record can really make you stand out. List relevant grades, certifications, or coursework on your CV, especially if you've taken finance-related modules. This is particularly important for a temporary role where qualifications can help you shine even brighter!
Highlight Relevant Experience:If you’ve done any internships, part-time roles, or even coursework that aligns with banking or finance, make sure you include those! Showcase specific tasks where you used quantitative skills or analytical thinking, as this is what the hiring managers at Sanderson Recruitment Plc will be keen to see in your application.
Tailor Your Cover Letter Purposefully:When writing your cover letter, focus on why you’re interested in a temporary position at Sanderson Recruitment Plc. Let them know how you can quickly adapt to the team's needs and how eager you are to learn the ropes of the banking sector during this short stint. Your motivation and enthusiasm could really set you apart!
Be Prepared with References:For temporary roles, references can play a crucial role in your application. Make sure you’ve got a couple of references lined up who can vouch for your skills and work ethic. This helps to give Sanderson Recruitment Plc confidence in your short-term commitment to the role.
How to prepare for a job interview at Sanderson Recruitment Plc
✨Brush Up on Financial Regulations
Since this is a role in banking and financial services, be ready to discuss key regulations like MiFID, Basel III, or GDPR. These are hot topics, and your awareness of how they impact daily operations can give you a significant edge during your interview with Sanderson Recruitment Plc.
✨Showcase Your Analytical Skills
Prepare for interview questions that assess your analytical abilities. You might need to tackle hypothetical scenarios involving risk assessment or financial forecasting. Bringing examples of relevant projects or coursework can emphasise your practical understanding of these concepts.
✨Highlight Flexibility and Adaptability
For a temporary role, showing that you can quickly pick up new processes and tools is crucial. Be ready to discuss previous experiences where you had to adapt to changing requirements or tight deadlines, as this will reassure Sanderson Recruitment Plc that you’re a reliable team player.
✨Demonstrate a Willingness to Learn
In a temporary position, leaning into your eagerness to learn can really set you apart. Be prepared to share how you’re staying updated on industry trends or any additional training you've pursued. Employers appreciate candidates who are proactive about their development—even for short-term roles.
