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- Tasks: Lead email marketing strategies to boost customer engagement and loyalty.
- Company: Join a thriving Bristol-based firm focused on maximizing customer data.
- Benefits: Enjoy a competitive salary, hybrid work options, and a supportive team environment.
- Why this job: Be part of a growing business with autonomy and a strong strategy for success.
- Qualifications: Experience in marketing automation and customer retention is a plus, but not required.
- Other info: No specific CRM experience needed; perfect for those eager to learn and grow.
The predicted salary is between 45000 - 50000 £ per year.
Job Title: CRM Manager / Email Marketing Manager / Marketing Automation Manager Salary: £45,000 – £50,000 (potential flexibility for the right person) + Benefits Location: Central Bristol, Hybrid (2 to 3 days a week in the office) We are working in partnership with a Bristol based client (B2C) who are growing out their in-house marketing and product function, including hiring a Marketing Automation Manager. They are a well-established, midsize firm, who, due to continued success, are building out their internal marketing capacity in order to maximise customer data. There is a lot of buy-in from senior stakeholders and a strong strategy in place, so we\’re looking for someone to help deliver the email marketing strategy. This role would be perfect for someone who wants to be part of a growing business, loves having autonomy in their work and is interested is the strategic analysis and implementation of Email Marketing Campaigns to build retention and loyalty. The main channels used will be Email, SMS and Push notifications. Key Responsibilities: Develop and implement marketing and retention automation strategies to drive customer engagement and loyalty Design and execute targeted email and SMS campaigns, including segmentation, personalisation, and A/B testing Create and manage customer journeys and lifecycle marketing programs.
CRM Manager employer: Sanderson Recruitment Careers
Contact Detail:
Sanderson Recruitment Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in email marketing and automation. Understanding current best practices will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the CRM and marketing automation space. Attend local meetups or online webinars to connect with others who can provide insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions. Being able to articulate your thought process will demonstrate your analytical skills.
✨Tip Number 4
Showcase your project management skills by discussing any relevant projects you've led or contributed to. Highlighting your ability to manage multiple campaigns will be a big plus.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing automation and customer retention. Use specific examples that demonstrate your ability to design and execute email campaigns, as well as your understanding of customer segmentation and lifecycle marketing.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly in developing marketing strategies and driving customer engagement. Mention any relevant projects or achievements that showcase your expertise.
Showcase Data Analysis Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to inform marketing decisions. Highlight any tools or methodologies you are familiar with that can help track campaign performance and provide insights.
Demonstrate Collaboration Abilities: Emphasize your experience working with cross-functional teams. Provide examples of how you've successfully collaborated with others to align marketing efforts with business goals, showcasing your strong communication and project management skills.
How to prepare for a job interview at Sanderson Recruitment Careers
✨Showcase Your Experience with Marketing Automation
Be prepared to discuss your previous experience in marketing automation and customer retention. Highlight specific campaigns you've worked on, focusing on how you implemented strategies that drove engagement and loyalty.
✨Demonstrate Data Analysis Skills
Since the role requires proficiency in data analysis, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools you've used for reporting and how you've translated data insights into actionable strategies.
✨Emphasize Collaboration and Communication
This position involves working with cross-functional teams, so be ready to share examples of successful collaborations. Talk about how you communicate effectively with different stakeholders to align marketing efforts with business goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to work in ambiguity and drive change. Think of scenarios where you've had to adapt quickly or implement new strategies under uncertain conditions, and be ready to explain your thought process.
