At a Glance
- Tasks: Lead and shape the marketing strategy for a well-known consumer brand.
- Company: Join a respected multi-site consumer business in Newcastle.
- Benefits: Competitive salary, comprehensive package, and hybrid working options.
- Other info: Collaborative executive team with opportunities for strategic influence.
- Why this job: Make a real impact on brand growth and customer engagement.
- Qualifications: Proven experience as a senior marketing executive in a consumer-focused environment.
The predicted salary is between 140000 - 160000 £ per year.
- Chief Marketing Officer
- Multi-Site Consumer Business
- Newcastle (Hybrid) | £140,000–£160,000 + Package
Sanderson King's Consumer Practice has been exclusively retained to appoint a Chief Marketing Officer on behalf of an established, nationally recognised multi-site consumer business.
This is a rare opportunity to join the executive leadership team of a well-known brand at an exciting stage of its growth.
Reporting directly to the Managing Director, the successful candidate will be responsible for shaping and delivering the overall marketing strategy, strengthening brand position, accelerating customer acquisition and retention, and driving commercial performance across both digital and offline channels.
We're seeking an experienced, commercially minded marketing leader with a proven track record of leading high-performing teams and delivering measurable growth within a consumer-facing environment.
Key Responsibilities
- Develop and execute the company's long-term marketing and brand strategy.
- Lead all aspects of brand, digital, CRM, customer acquisition, retention and loyalty.
- Drive customer growth through data-led marketing and performance optimisation.
- Build and develop a high-performing marketing function, fostering innovation and accountability.
- Partner with the Executive Leadership Team to shape commercial strategy and business performance.
- Oversee marketing budgets, ROI and agency relationships.
- Champion customer insight and market intelligence to inform strategic decision-making.
- Enhance the customer experience across all touchpoints.
- Support new product, service and location launches where appropriate.
- Act as a key ambassador for the brand internally and externally.
About You
You'll be an accomplished senior marketing executive with experience operating at Marketing Director or Chief Marketing Officer level within a consumer-focused organisation.
You'll ideally bring
- Significant experience within a multi-site B2C environment such as hospitality, leisure, retail, health & fitness, travel or a comparable consumer sector.
- A proven record of delivering sustainable revenue and customer growth.
- Strong digital marketing expertise, including CRM, customer lifecycle, performance marketing and brand development.
- Experience leading and developing high-performing marketing teams.
- Excellent commercial acumen with the ability to influence at Board level.
- A strategic mindset combined with a hands-on approach when required.
- Outstanding stakeholder management and communication skills.
The Opportunity
This is an outstanding opportunity to play a pivotal role within a respected consumer brand, influencing business strategy while leading the evolution of its marketing function.
You'll join a collaborative executive team with genuine ambition for continued growth and will have the autonomy to shape the future direction of the brand.
Location
Newcastle (Hybrid)
Salary
£140,000–£160,000 + Comprehensive Package
Chief Marketing Officer in Sunderland employer: Sanderson King
At Sanderson King, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our hybrid working environment not only promotes work-life balance but also provides ample opportunities for professional growth and influence within our ambitious team. Join us to be part of a diverse portfolio in the entertainment sector, where your expertise will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in Sunderland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanderson King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanderson King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanderson King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanderson King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer in Sunderland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanderson King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanderson King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanderson King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanderson King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanderson King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanderson King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
