Sanderson King | Brand Manager

**Brand Manager – Up to £60k – London**

Are you passionate about brand development and creative campaigns? A leading consumer electronics retailer is seeking a dynamic Brand Manager to spearhead brand management and elevate their presence both online and offline.

***You will be a Brand Manager currently with direct reports. Be able to explain and demonstrate how you have created a brand strategy in the past. Have strong creative skills and a full overview of Adobe. Have worked with Asana ideally too!***

Primary Objectives:

Brand Strategy

• Develop and execute comprehensive brand strategies to enhance brand awareness and loyalty.

Brand Identity and Consistency

• Develop and sustain a distinct and consistent brand voice and image that resonates with the target audience, reinforces the market position, and supports the business objectives, both online and offline.
• Ensure brand consistency across all marketing and communication channels.
• Collaborate with content, and acquisition marketing teams to align on brand positioning and messaging.

Communications:

• Craft and oversee the execution of internal and external communications plans.
• Drive customer engagement via email activity, promoting relevant promotions, product launches and key companywide campaigns.
• Manage public relations efforts, including media relations, press releases, and outreach.
• Coordinate with external agencies and partners to amplify the brand message.

Market Research:

• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
• Use insights to inform brand strategies and communications.

Metrics and Reporting:

• Track and report on key performance indicators (KPIs) related to brand and communications efforts.
• Analyse data to measure the effectiveness of campaigns and adjust strategies as needed.

Key Responsibilities:

Brand Development:

• Drive the development and evolution of the brand, ensuring it reflects the company\’s vision, values, and market positioning.

Communications Leadership:

• Lead and manage all aspects of communications, including internal and external communication.

Email marketing:

• Oversee the email marketing activity including promotional, new product and key campaign email sends.

Creative Direction:

• Oversee the creation of visually appealing and impactful marketing materials, ensuring they align with the brand’s aesthetics and messaging.

Collaborative Efforts:

• Work closely with cross-functional teams, including marketing, commercial and retail to ensure unified brand messaging and strategy execution.

Experience and Qualifications:

• Qualified to Degree level or equivalent
• A proven track record in a similar role, within an omnichannel business
• At least two years’ experience managing an external agency
• Strong organisational skills and the ability to prioritise projects and manage stakeholders
• Diplomacy and the ability to maintain relationships with colleagues across multiple locations
• Fluent in English with an excellent standard of written and verbal communication
• Creativity and decision making, coupled with the ability to thrive in a friendly, energetic environment that values integrity and embraces change

If you\’re ready to take the next step in your marketing career and make an impact in a creative and fast-paced environment, this role could be the perfect fit.