At a Glance
- Tasks: Drive customer acquisition through innovative performance marketing strategies and data analysis.
- Company: Join a fast-growing healthcare business with exciting expansion plans.
- Benefits: Competitive salary, hands-on role, and the chance to shape marketing strategies.
- Other info: Opportunity for career growth in a supportive, ambitious team.
- Why this job: Make a real impact in a dynamic environment while developing your skills.
- Qualifications: 4-5 years in performance marketing, strong analytical and copywriting skills required.
The predicted salary is between 56700 - 69300 £ per year.
The Opportunity
Sanderson King is partnering with a high-growth, PE-backed, premium multi-site healthcare business that is investing significantly in its brand, digital capability and continued expansion.
With an ambitious pipeline of new clinics planned across London and longer-term UK and international growth ambitions, the business is looking to appoint a Performance Marketing Manager to build and own its performance marketing engine.
Reporting directly to the CMO, this is a highly visible and hands‑on role spanning paid media, SEO, AI search/GEO, analytics, content and conversion optimisation.
This isn't an agency‑management position.
We're looking for someone who genuinely understands performance marketing, enjoys getting into the data and campaigns themselves, and can combine analytical thinking with excellent copywriting and commercial judgement.
The Role
You’ll take ownership of customer acquisition across paid and organic channels, continually testing and optimising performance as the business expands its clinic network.
You’ll work closely with the wider marketing team, operational teams and internal subject‑matter experts, alongside external designers and developers.
- Paid Media & Customer Acquisition
- Own and manage Google Ads and Meta Ads across multiple locations and service lines.
- Develop campaign structures, targeting, bidding strategies and budget allocation.
- Continuously test creative, audiences, landing pages and advertising copy.
- Monitor and optimise ROAS, CPA, conversion and other key acquisition metrics.
- Quickly identify underperforming campaigns and take action.
- Develop scalable approaches to paid acquisition as new locations launch.
- Manage budgets carefully and ensure marketing investment is focused on the highest-performing opportunities.
- SEO & Organic Growth
- Own and develop the SEO strategy.
- Conduct detailed keyword and competitor research.
- Identify new organic growth opportunities.
- Optimise existing website content and landing pages.
- Develop new search-led content based on customer behaviour and intent.
- Monitor rankings, traffic and conversion performance.
- Work with developers to address technical SEO opportunities.
- AI Search & GEO
Search behaviour is changing rapidly, and this business wants to be ahead of that curve.
You’ll help develop its approach to Generative Engine Optimisation (GEO) alongside traditional SEO, including:
- Optimising content for AI-powered search.
- Understanding how platforms such as Chat GPT, Perplexity and Google AI Overviews are changing customer discovery.
- Testing new approaches to content structure and authority.
- Monitoring emerging search trends and adapting strategy accordingly.
- Helping shape the company's longer-term approach to AI-driven customer acquisition.
- Content & Copywriting
This role requires someone who can write as well as analyse.
You’ll
- Create compelling website and landing-page copy.
- Write high-performing paid advertising campaigns.
- Develop content that combines brand storytelling with measurable commercial outcomes.
- Work with internal subject‑matter experts to translate complex information into clear, engaging customer communications.
- Use AI tools intelligently to accelerate content production without compromising quality or brand voice.
- Help bring individual locations, teams and services to life through engaging digital content.
- Analytics & Reporting
You’ll ensure decisions are based on evidence rather than instinct.
Responsibilities include
- Building and maintaining performance reporting.
- Tracking paid, organic, content and conversion performance.
- Using GA4, Looker Studio and Google Search Console to understand customer behaviour.
- Presenting clear insights and recommendations to the CMO and wider leadership team.
- Identifying opportunities and problems early.
- Continually improving attribution and understanding of marketing ROI.
- Website & Conversion
- Work closely with designers and developers to improve website performance.
- Identify opportunities to improve conversion rates and customer journeys.
- Develop and test landing pages.
- Ensure digital content remains accurate, current and consistent with the brand.
- Support the evolution of the website as the business and location network expands.
- New Clinic Launches & Growth
As the business expands, you’ll play an important role in supporting new locations.
You’ll work with marketing and operational teams to
- Develop location-specific acquisition campaigns.
- Build local search visibility ahead of openings.
- Launch paid campaigns around new locations and services.
- Monitor early performance and optimise activity quickly.
- Develop repeatable digital marketing playbooks that can be deployed as the estate grows.
About You
We’re looking for someone who combines performance marketing expertise with a genuine growth mentality.
You’ll ideally bring
- At least 4–5 years' experience in performance or digital marketing.
- Strong hands‑on experience managing Google Ads and Meta Ads.
- Proven experience developing and delivering SEO strategies.
- Experience managing meaningful paid-media budgets.
- Strong knowledge of campaign structure, bidding, targeting and optimisation.
- Excellent understanding of ROAS, CPA, conversion and customer acquisition metrics.
- Experience with GA4, Google Search Console and Looker Studio.
- Familiarity with platforms such as SEMrush or Ahrefs.
- Strong copywriting skills across performance and brand content.
- Experience using CMS platforms.
- Confidence using AI tools to improve marketing productivity and effectiveness.
- An understanding of AI search, GEO and emerging digital discovery trends.
- Strong commercial judgement and the ability to turn data into action.
- Excellent organisation and attention to detail.
Experience within healthcare, clinics, hospitality, wellness, leisure, retail or another high-growth consumer environment would be particularly attractive.
Exposure to a multi-site, startup or scale-up business would also be highly relevant.
- Additional Skills That Would Be Valuable
- Google Ads certification.
- Word Press or Webflow experience.
- Basic HTML knowledge.
- Experience working with developers and designers.
- Local SEO and multi-location search.
- Experience launching new physical locations.
- The Person
This business moves quickly, so we’re looking for someone who is
- Hands-on
- happy to get directly into campaigns rather than simply managing agencies.
- Analytical
- naturally interested in understanding why something is or isn’t working.
- Commercial
- understands that marketing ultimately needs to deliver profitable growth.
- Curious
- particularly around AI and the changing nature of search.
- A strong communicator
- able to turn data into clear recommendations.
- A great writer
- equally comfortable with an advert, landing page or longer-form content.
- Accountable
- takes ownership and follows things through.
- Fast-moving
- comfortable working within an ambitious scale‑up.
- Detail-oriented
- able to maintain quality while working at pace.
Why Join?
This is an opportunity to join a business at an important point in its development rather than inheriting a mature marketing machine.
You’ll have the opportunity to
- Work directly with an experienced CMO and senior leadership team.
- Take genuine ownership of performance marketing.
- Build scalable acquisition capability as the business expands.
- Influence how the organisation approaches
AI, search and digital customer acquisition .
- See the direct commercial impact of your work.
- Develop alongside a rapidly scaling, investment‑backed organisation.
Package & Location
Location
London
Working pattern
Full-time, on-site
Right to work
Applicants must already have unrestricted right to work in the UK; visa sponsorship is not available.
If you're a commercially minded performance marketer who enjoys combining paid media, SEO, analytics, AI and great content and wants the opportunity to build within a rapidly growing consumer healthcare business, we’d love to hear from you.
#J-18808-Ljbffr
Performance Marketing Manager employer: Sanderson King
At Sanderson King, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our hybrid working environment not only promotes work-life balance but also provides ample opportunities for professional growth and influence within our ambitious team. Join us to be part of a diverse portfolio in the entertainment sector, where your expertise will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanderson King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanderson King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanderson King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanderson King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanderson King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanderson King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanderson King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanderson King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanderson King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanderson King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
