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For Companies At a Glance
- Tasks: Drive growth through innovative channel marketing strategies and partner engagement.
- Company: Join a sustainability-led building products business with ambitious growth plans.
- Benefits: Competitive salary, performance-based bonus, and a dynamic work environment.
- Why this job: Make a real impact in a purpose-driven organisation focused on innovation and environmental responsibility.
- Qualifications: 5+ years B2B marketing experience and strong stakeholder management skills.
- Other info: Opportunity for career growth in a fast-paced, collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (3 days per week minimum)
Competitive Salary up to c£45,000 - £55,000+ + Performance-Based Bonus
We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions.
This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.
The Role
The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact. This is a hands-on role balancing strategic planning with disciplined execution and clear ROI accountability.
Key Responsibilities
- Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
- Develop and implement annual partner marketing plans to drive awareness, lead generation and sell-through performance
- Identify growth opportunities within the channel and design targeted activation programmes
- Manage and optimise regional marketing budgets with a strong focus on return on investment
- Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
- Develop scalable marketing toolkits and point-of-sale programmes to drive pull-through demand
- Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow-up
- Collaborate cross-functionally with brand, communications and sales teams to maximise visibility and launch impact
- Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach
About You
- 5+ years’ B2B marketing experience, ideally within a channel or distribution-led environment
- Demonstrated ability to link marketing activity to measurable commercial outcomes
- Strong stakeholder management skills across sales, partners and cross-functional teams
- Experience managing budgets with a performance optimisation mindset
- Structured project management capability with the ability to manage multiple initiatives simultaneously
- Proficient in CRM systems (MS Dynamics preferred)
- Advanced PowerPoint and Excel skills
- Fluent English required; additional languages advantageous
Channel / Trade Marketing Manager in London employer: Sanderson King
Contact Detail:
Sanderson King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel / Trade Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Channel Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role. Highlight your B2B marketing experience and your ability to drive measurable outcomes. Confidence is key, so rehearse until you feel comfortable.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our purpose-driven team.
We think you need these skills to ace Channel / Trade Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how you can drive growth and engage partners!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sustainability and how your skills can help us redefine our category. Be sure to mention your experience with channel marketing and stakeholder management.
Showcase Your Results: When detailing your past roles, focus on measurable outcomes. We love numbers! Share how your marketing initiatives led to increased demand or revenue. This will show us you understand the importance of ROI in marketing.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our purpose-driven team!
How to prepare for a job interview at Sanderson King
✨Know Your Numbers
Make sure you’re familiar with key metrics related to channel marketing. Be ready to discuss how your previous campaigns have driven measurable commercial outcomes. This shows that you understand the importance of ROI and can link your marketing activities to business success.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed relationships with sales teams and partners in the past. Highlight specific instances where your collaboration led to successful marketing initiatives. This will demonstrate your ability to work cross-functionally, which is crucial for this role.
✨Be Ready to Discuss Budget Management
Since managing regional marketing budgets is a key responsibility, come prepared to talk about your experience with budget optimisation. Share examples of how you’ve maximised ROI in previous roles, and be ready to discuss your approach to tracking and analysing performance.
✨Understand the Company’s Mission
Research the company’s sustainability initiatives and how they impact their marketing strategies. Being able to articulate how your values align with theirs will show that you’re not just a fit for the role, but also for the company culture. It’s all about demonstrating your passion for their purpose-driven approach!