At a Glance
- Tasks: Drive growth through innovative channel marketing strategies and partner engagement.
- Company: Join a sustainability-led building products business with ambitious growth plans.
- Benefits: Competitive salary, performance-based bonus, and a dynamic work environment.
- Other info: Opportunity for career growth in a fast-paced, collaborative setting.
- Why this job: Make a real impact in a purpose-driven organisation focused on innovation and environmental responsibility.
- Qualifications: 5+ years B2B marketing experience and strong stakeholder management skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (3 days per week minimum)
Competitive Salary up to c£45,000 - £55,000+ + Performance-Based Bonus
We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions.
This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.
The Role
The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact. This is a hands-on role balancing strategic planning with disciplined execution and clear ROI accountability.
Key Responsibilities
- Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
- Develop and implement annual partner marketing plans to drive awareness, lead generation and sell-through performance
- Identify growth opportunities within the channel and design targeted activation programmes
- Manage and optimise regional marketing budgets with a strong focus on return on investment
- Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
- Develop scalable marketing toolkits and point-of-sale programmes to drive pull-through demand
- Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow-up
- Collaborate cross-functionally with brand, communications and sales teams to maximise visibility and launch impact
- Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach
About You
- 5+ years’ B2B marketing experience, ideally within a channel or distribution-led environment
- Demonstrated ability to link marketing activity to measurable commercial outcomes
- Strong stakeholder management skills across sales, partners and cross-functional teams
- Experience managing budgets with a performance optimisation mindset
- Structured project management capability with the ability to manage multiple initiatives simultaneously
- Proficient in CRM systems (MS Dynamics preferred)
- Advanced PowerPoint and Excel skills
- Fluent English required; additional languages advantageous
Channel / Trade Marketing Manager in London employer: Sanderson King
At Sanderson King, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our hybrid working environment not only promotes work-life balance but also provides ample opportunities for professional growth and influence within our ambitious team. Join us to be part of a diverse portfolio in the entertainment sector, where your expertise will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Channel / Trade Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sanderson King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sanderson King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sanderson King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sanderson King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel / Trade Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sanderson King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sanderson King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sanderson King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sanderson King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sanderson King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sanderson King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
