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- Tasks: Drive growth through innovative channel marketing strategies and partner engagement.
- Company: Join a sustainability-led building products business with ambitious growth plans.
- Benefits: Competitive salary, performance-based bonus, and a dynamic work environment.
- Why this job: Make a real impact in a purpose-driven organisation focused on innovation and environmental responsibility.
- Qualifications: 5+ years of B2B marketing experience and strong stakeholder management skills.
- Other info: Opportunity for career growth in a fast-paced, collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (3 days per week minimum)
Competitive Salary up to c£45,000-£55,000+ + Performance-Based Bonus
We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions. This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.
The Role
The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact. This is a hands-on role balancing strategic planning with disciplined execution and clear ROI accountability.
Key Responsibilities
- Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
- Develop and implement annual partner marketing plans to drive awareness, lead generation and sell-through performance
- Identify growth opportunities within the channel and design targeted activation programmes
- Manage and optimise regional marketing budgets with a strong focus on return on investment
- Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
- Develop scalable marketing toolkits and point-of-sale programmes to drive pull-through demand
- Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow-up
- Collaborate cross-functionally with brand, communications and sales teams to maximise visibility and launch impact
- Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach
About You
- 5+ years’ B2B marketing experience, ideally within a channel or distribution-led environment
- Demonstrated ability to link marketing activity to measurable commercial outcomes
- Strong stakeholder management skills across sales, partners and cross-functional teams
- Experience managing budgets with a performance optimisation mindset
- Structured project management capability with the ability to manage multiple initiatives simultaneously
- Proficient in CRM systems (MS Dynamics preferred)
- Advanced PowerPoint and Excel skills
- Fluent English required; additional languages advantageous
Channel Marketing Manager in London employer: Sanderson King
Contact Detail:
Sanderson King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission around sustainability and innovation, so you can show how your experience aligns with their goals. We want you to shine and make a lasting impression!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in channel marketing can drive growth and engagement. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show your genuine interest in the role.
We think you need these skills to ace Channel Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how you can drive growth and engage partners!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sustainability and how your skills can help us redefine our category. Be sure to mention your experience with channel marketing and measurable outcomes.
Showcase Your Stakeholder Management Skills: In your application, give examples of how you've successfully managed relationships with sales teams and partners. We love seeing how you’ve collaborated cross-functionally to achieve results, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our purpose-driven team!
How to prepare for a job interview at Sanderson King
✨Know Your Channels
Before the interview, dive deep into the company's channel marketing strategies. Understand their key partners and how they drive growth. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your ROI Mindset
Be ready to discuss specific examples where your marketing initiatives led to measurable commercial outcomes. Use data to back up your claims, as this role is all about demonstrating clear ROI from marketing activities.
✨Prepare for Stakeholder Scenarios
Think of scenarios where you've successfully managed relationships with sales teams or partners. Be prepared to share how you navigated challenges and aligned marketing efforts with commercial objectives.
✨Master the Metrics
Brush up on your knowledge of CRM systems and be ready to discuss how you've used data analytics to track and optimise channel performance. Highlight your proficiency in tools like MS Dynamics, PowerPoint, and Excel to show you're tech-savvy.