At a Glance
- Tasks: Lead go-to-market strategies and product positioning for innovative tech solutions.
- Company: Join a high-growth, venture-backed SaaS company transforming global industries.
- Benefits: Competitive salary, private healthcare, generous leave, and learning budgets.
- Other info: Hybrid working model with international remote opportunities and long-term career progression.
- Why this job: Make a real impact in a fast-paced environment with ambitious growth plans.
- Qualifications: 7+ years in Product Marketing, strong communication, and strategic thinking skills.
The predicted salary is between 60000 - 75000 £ per year.
A high-growth, venture-backed SaaS business is seeking an experienced Senior Product Marketing Manager to lead go-to-market strategy, product positioning, and commercial enablement across a rapidly scaling international organisation. This is an opportunity to join a category-leading technology company that is transforming a complex global industry through data, AI, and workflow automation. With strong market traction, impressive customer retention, and ambitious growth plans, the business is entering a significant phase of expansion.
The Opportunity
Reporting into senior marketing leadership, you'll play a pivotal role in shaping how products are brought to market, ensuring compelling messaging, successful product launches, and strong commercial adoption. You'll work closely with Product, Sales, Customer Success, and Marketing teams to drive product growth and market impact.
Key Responsibilities
- Develop and execute go-to-market strategies for new product launches.
- Create high-quality sales enablement assets including presentations, battle cards, case studies, and one-pagers.
- Conduct market segmentation and customer analysis to refine targeting and messaging.
- Define and evolve product positioning and value propositions.
- Monitor competitor activity and industry trends to inform strategy.
- Partner with Customer Success teams to improve adoption, engagement, and retention.
- Identify opportunities to increase product usage and commercial performance.
- Measure and analyse campaign effectiveness, using insights to optimise future initiatives.
- Ensure alignment across product, commercial, and marketing functions.
About You
We're looking for someone who can combine strategic thinking with hands-on execution. You'll likely bring:
- 7+ years' experience in Product Marketing, ideally within B2B SaaS, technology, fintech, or data-led businesses.
- Strong experience leading product launches and GTM programmes.
- A track record of building effective sales enablement materials.
- Expertise in market research, segmentation, positioning, and competitive analysis.
- Exceptional communication skills, with the ability to simplify complex products into compelling customer messaging.
- A data-driven mindset and experience measuring marketing effectiveness.
- Strong stakeholder management and cross-functional collaboration skills.
- A proactive, self-starting approach suited to a fast-paced scale-up environment.
What's on Offer
- Competitive salary benchmarked above market rates.
- Hybrid working model.
- Private healthcare and enhanced pension contributions.
- Generous annual leave allowance.
- International remote working opportunities.
- Learning and development budget.
- AI experimentation budget.
- Enhanced parental leave and flexible working arrangements.
- Long-term career progression within a scaling business.
If you're an experienced Product Marketing professional looking to make a significant impact within a fast-growing technology business, we'd love to hear from you.
Senior Product Marketing Manager in Lincoln employer: Sanderson King
Join a dynamic and innovative SaaS company in London, where you'll thrive in a hybrid work environment that promotes collaboration and flexibility. With a strong focus on employee growth, we offer competitive salaries, private healthcare, and generous leave policies, alongside unique opportunities for international remote work and a dedicated learning budget. Be part of a forward-thinking team that values your contributions and supports your career progression in a rapidly expanding industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Lincoln
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We recommend crafting a few thoughtful questions that show your interest and understanding of their market position. This will help you stand out as a candidate who’s genuinely invested.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, we suggest using the STAR method (Situation, Task, Action, Result) to clearly demonstrate how you've successfully executed product marketing strategies in the past.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email reiterating your enthusiasm for the role can leave a lasting impression. We believe this small gesture can set you apart from other candidates.
We think you need these skills to ace Senior Product Marketing Manager in Lincoln
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your experience in product launches and go-to-market strategies, as these are key for us. Use specific examples that showcase your skills in B2B SaaS and technology.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about product marketing and how your background aligns with our mission. Be sure to mention any relevant achievements that demonstrate your ability to drive product growth and market impact.
Showcase Your Communication Skills:As a Senior Product Marketing Manager, exceptional communication is crucial. In your application, make sure to convey complex ideas clearly and concisely. This will give us a taste of how you can simplify our products into compelling messaging for customers.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates about your application status. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Sanderson King
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out from competitors. This will help you articulate compelling messaging during the interview.
✨Prepare Your Go-To-Market Strategy
Think about how you would approach a go-to-market strategy for one of the company's products. Be ready to discuss your ideas on product positioning, target audience, and sales enablement materials. This shows that you're proactive and have a strategic mindset.
✨Showcase Your Data-Driven Approach
Be prepared to discuss how you've used data to measure marketing effectiveness in your previous roles. Bring examples of campaigns you've analysed and how those insights informed future strategies. This aligns perfectly with the company's focus on data and AI.
✨Highlight Cross-Functional Collaboration
Since the role involves working closely with various teams, share specific examples of how you've successfully collaborated with product, sales, and customer success teams in the past. This demonstrates your ability to manage stakeholders and drive alignment across functions.
