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- Tasks: Lead brand marketing initiatives to boost visibility and sales across all channels.
- Company: Join a leading multisite food retailer focused on customer growth and engagement.
- Benefits: Enjoy a competitive salary, performance incentives, and career development opportunities.
- Why this job: Make a significant impact in a fast-growing, consumer-led business with a dynamic work culture.
- Qualifications: Proven leadership in food or retail, with expertise in digital marketing and e-commerce.
- Other info: Ideal for a strategic leader who thrives in a fast-paced environment.
The predicted salary is between 60000 - 84000 £ per year.
This range is provided by Sanderson King. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Sanderson King
Founder & CEO- Executive Search
Are you a superstar brand strategy and comms legend from either an agency or client side background looking to work for an exciting hospitality business? Have you worked for an aspirational brand?
(We are currently only progressing people from artisan / related lifestyle brands with hospitality sector experience – if you don\’t have this specific experience you are still awesome, but we can\’t currently progress your application….)
Job Purpose
We are seeking a dynamic and strategic Head of Brand to lead the evolution of the brand strategy and communications for our client. This role will shape and bring to life the brand vision, creating compelling, effective campaigns across all touchpoints to drive growth, customer loyalty, and market presence.
Success in this role will be measured by creative effectiveness—work that drives like-for-like sales, brand awareness, reputation, and digital engagement. This position requires a blend of strategic insight, creative leadership, and the ability to execute at pace in a high-growth environment.
Key Responsibilities
Brand Strategy
- Develop and execute a brand strategy that strengthens market positioning, drives advocacy, and scales brand presence.
- Collaborate with internal teams and external partners to ensure cohesive, high-impact marketing strategies.
- Champion customer insights to ensure brand messaging and campaigns resonate with target audiences.
Product & Packaging
- Lead product and packaging innovation, ensuring alignment with brand identity and commercial objectives.
- Work closely with product development and creative teams to deliver best-in-class packaging that enhances the customer experience.
Retail & Digital Marketing
- Oversee brand presence across both physical and digital retail channels, ensuring a seamless customer experience.
- Develop in-store and online marketing initiatives that drive engagement and sales.
Campaigns & Promotions
- Create and manage a promotional calendar that aligns with seasonal opportunities and brand milestones.
- Lead integrated campaigns, including product launches, partnerships, and experiential activations to enhance brand reach and impact.
- Utilise customer data, market research, and sales insights to inform brand decisions and marketing strategy.
- Stay ahead of industry trends and competitor activity to maintain a strong market position.
- Inspire and mentor a high-performing team, fostering a culture of innovation and excellence.
- Own brand marketing effectiveness, budget management, and agency relationships to ensure strong ROI.
- Work cross-functionally with commercial, product, and operations teams to align brand initiatives with business objectives.
Key Skills & Experience
- Proven experience leading brand strategy for a premium consumer brand, ideally one that has scaled rapidly in the UK and internationally.
- Strong creative judgement with the ability to drive impactful storytelling and visual branding.
- Expertise across the full marketing mix, including digital, retail, and packaging.
- Ability to synthesise data and insights into strategic recommendations.
- Strong leadership skills, with a track record of inspiring and managing teams.
- Experience in a high-growth environment with both physical and digital retail channels (\’bricks and clicks\’).
This is an opportunity to play a key role in shaping the future of a fast-growing brand. We are looking for someone with a passion for craftsmanship, brand building, and commercial success who thrives in a fast-moving, entrepreneurial environment.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Hospitality, Restaurants, and Retail
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Head of Brand Marketing employer: Sanderson King
Contact Detail:
Sanderson King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in brand marketing, especially within the food retail sector. Understanding current consumer behaviors and preferences will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the food retail and e-commerce industries. Attend relevant events or webinars to connect with potential colleagues and learn about the challenges they face, which can give you insights to discuss in your interviews.
✨Tip Number 3
Prepare to showcase your experience with data-driven marketing strategies. Be ready to discuss specific examples of how you've used analytics to drive brand growth and improve ROI in previous roles.
✨Tip Number 4
Highlight your leadership skills by preparing examples of how you've built and led successful marketing teams. Emphasize your collaborative approach and how you've worked cross-functionally to achieve business goals.
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Understand the Brand: Research the multisite food retailer thoroughly. Understand their brand values, target audience, and current marketing strategies. This knowledge will help you tailor your application to align with their vision.
Highlight Relevant Experience: In your CV and cover letter, emphasize your leadership experience in food, retail, or consumer goods. Provide specific examples of successful brand strategies and digital marketing campaigns you've led.
Showcase Data-Driven Skills: Demonstrate your ability to use analytics and customer insights in your application. Mention any tools or methodologies you have used to optimize marketing performance and improve ROI.
Emphasize Collaboration: Illustrate your experience in building relationships with internal teams and stakeholders. Highlight any cross-functional projects you've worked on that showcase your collaborative approach to achieving marketing goals.
How to prepare for a job interview at Sanderson King
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing marketing strategies. Highlight specific campaigns you've led that enhanced brand visibility and customer engagement, especially in the food or retail sectors.
✨Demonstrate Data-Driven Decision Making
Be ready to share examples of how you've used analytics and customer insights to optimize marketing performance. Discuss any tools or methodologies you’ve employed to improve ROI in previous roles.
✨Highlight Leadership and Collaboration Skills
Emphasize your ability to build and lead high-performing teams. Prepare to talk about how you've collaborated with cross-functional teams to achieve common goals, particularly in fast-paced environments.
✨Understand the Customer Journey
Familiarize yourself with the concept of a seamless customer journey across online and offline channels. Be prepared to discuss how you would align brand messaging and enhance customer experiences in this role.
