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For Companies At a Glance
- Tasks: Drive growth through innovative channel marketing strategies and partner engagement.
- Company: Join a sustainability-led building products business with ambitious growth plans.
- Benefits: Competitive salary, performance-based bonus, and a dynamic work environment.
- Why this job: Make a real impact in a purpose-driven organisation focused on innovation and environmental responsibility.
- Qualifications: 5+ years B2B marketing experience and strong stakeholder management skills.
- Other info: Opportunity for career growth in a fast-paced, collaborative setting.
The predicted salary is between 45000 - 55000 £ per year.
Location: London (3 days per week minimum)
Competitive Salary up to £45,000 - £55,000 + Performance-Based Bonus
We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions.
This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.
The Role
The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact. This is a hands-on role balancing strategic planning with disciplined execution and clear ROI accountability.
Key Responsibilities
- Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
- Develop and implement annual partner marketing plans to drive awareness, lead generation and sell-through performance
- Identify growth opportunities within the channel and design targeted activation programmes
- Manage and optimise regional marketing budgets with a strong focus on return on investment
- Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
- Develop scalable marketing toolkits and point-of-sale programmes to drive pull-through demand
- Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow-up
- Collaborate cross-functionally with brand, communications and sales teams to maximise visibility and launch impact
- Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach
About You
- 5+ years’ B2B marketing experience, ideally within a channel or distribution-led environment
- Demonstrated ability to link marketing activity to measurable commercial outcomes
- Strong stakeholder management skills across sales, partners and cross-functional teams
- Experience managing budgets with a performance optimisation mindset
- Structured project management capability with the ability to manage multiple initiatives simultaneously
- Proficient in CRM systems (MS Dynamics preferred)
- Advanced PowerPoint and Excel skills
- Fluent English required; additional languages advantageous
Channel / Trade Marketing Manager in City of London employer: Sanderson King
Contact Detail:
Sanderson King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel / Trade Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Channel Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in B2B marketing. Share insights, engage with relevant content, and connect with potential employers. It’s all about making yourself visible and demonstrating your knowledge.
✨Tip Number 3
Prepare for interviews by researching the company and its channel partners. Understand their market position and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities that could be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our purpose-driven team.
We think you need these skills to ace Channel / Trade Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how you can drive growth and engage partners!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sustainability and how your skills can help us redefine our category. Be sure to mention your experience with channel marketing and measurable outcomes.
Showcase Your Stakeholder Management Skills: In your application, give examples of how you've successfully managed relationships with sales teams and partners. We love seeing how you’ve collaborated cross-functionally to achieve results, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Sanderson King
✨Know Your Numbers
Make sure you come prepared with specific examples of how your previous marketing initiatives have driven measurable commercial outcomes. This role is all about linking marketing activity to results, so having data at your fingertips will impress the interviewers.
✨Understand the Company’s Mission
Since the company is sustainability-led, do your homework on their values and how they integrate environmental responsibility into their business model. Showing that you align with their purpose will set you apart from other candidates.
✨Be Ready to Discuss Stakeholder Management
Prepare to talk about your experience in managing relationships with sales teams and partners. Think of specific challenges you've faced and how you navigated them, as this role requires strong stakeholder management skills.
✨Showcase Your Project Management Skills
This position involves juggling multiple initiatives, so be ready to discuss your project management experience. Highlight any tools or methodologies you use to keep projects on track and ensure successful execution.