At a Glance
- Tasks: Drive growth through innovative channel marketing strategies and partner engagement.
- Company: Join a sustainability-led building products business with ambitious growth plans.
- Benefits: Competitive salary, performance-based bonus, and opportunities for professional development.
- Other info: Dynamic role with opportunities to manage multiple initiatives and collaborate cross-functionally.
- Why this job: Make a real impact in a purpose-driven organisation while advancing your marketing career.
- Qualifications: 5+ years B2B marketing experience and strong stakeholder management skills.
The predicted salary is between 36000 - 60000 € per year.
Location: London (3 days per week minimum)
Competitive Salary up to c£45,000 - £55,000+ + Performance-Based Bonus
We are partnering with a high-growth, sustainability-led building products business that is redefining its category through innovation, performance and environmental responsibility. As part of its continued expansion, the company is seeking a commercially focused Channel Marketing Manager to drive growth across priority partners and regions. This is an opportunity to join a purpose-driven organisation operating at scale, with strong market momentum and ambitious growth plans.
The Role
The Channel Marketing Manager will play a pivotal role in accelerating revenue through distribution and manufacturing partners. Acting as the strategic marketing partner to sales and channel stakeholders, you will develop and execute scalable channel marketing programmes that strengthen partner engagement, increase demand and deliver measurable commercial impact. This is a hands-on role balancing strategic planning with disciplined execution and clear ROI accountability.
Key Responsibilities
- Act as the primary marketing partner to assigned channel accounts, aligning initiatives with commercial growth objectives
- Develop and implement annual partner marketing plans to drive awareness, lead generation and sell-through performance
- Identify growth opportunities within the channel and design targeted activation programmes
- Manage and optimise regional marketing budgets with a strong focus on return on investment
- Lead partner onboarding marketing strategy, ensuring consistent messaging and activation frameworks
- Develop scalable marketing toolkits and point-of-sale programmes to drive pull-through demand
- Own the strategy and execution of trade shows and partner events, ensuring qualified lead capture and pipeline follow-up
- Collaborate cross-functionally with brand, communications and sales teams to maximise visibility and launch impact
- Track, analyse and report on channel performance using CRM and campaign data to continuously refine approach
About You
- 5+ years’ B2B marketing experience, ideally within a channel or distribution-led environment
- Demonstrated ability to link marketing activity to measurable commercial outcomes
- Strong stakeholder management skills across sales, partners and cross-functional teams
- Experience managing budgets with a performance optimisation mindset
- Structured project management capability with the ability to manage multiple initiatives simultaneously
- Proficient in CRM systems (MS Dynamics preferred)
- Advanced PowerPoint and Excel skills
- Fluent English required; additional languages advantageous
Channel / Trade Marketing Manager employer: Sanderson King
Join a dynamic and purpose-driven organisation in London that champions sustainability and innovation within the building products sector. As a Channel Marketing Manager, you will thrive in a collaborative work culture that prioritises employee growth and offers competitive salaries alongside performance-based bonuses. With a strong focus on environmental responsibility and ambitious expansion plans, this company provides a unique opportunity to make a meaningful impact while advancing your career in a high-growth environment.
StudySmarter Expert Advice🤫
We think this is how you could land Channel / Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Channel Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and showcases your B2B marketing experience. Share relevant content and engage with posts in your field to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s values and recent projects. Be ready to discuss how your skills align with their goals, especially around sustainability and innovation, as these are key to their mission.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with companies that share your passion for growth and environmental responsibility.
We think you need these skills to ace Channel / Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Channel Marketing Manager role. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how you can drive growth and engage partners!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sustainability and how your skills can help us redefine our category. Be sure to mention your experience with channel marketing and measurable outcomes.
Showcase Your Stakeholder Management Skills:In your application, give examples of how you've successfully managed relationships with sales teams and partners. We love seeing how you’ve collaborated cross-functionally to achieve results, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Sanderson King
✨Know Your Numbers
Make sure you come prepared with specific examples of how your previous marketing initiatives have driven measurable commercial outcomes. This role is all about linking marketing activity to results, so having data to back up your claims will impress the interviewers.
✨Understand the Company’s Mission
Since this company is sustainability-led, do your homework on their values and how they integrate environmental responsibility into their business model. Showing that you align with their purpose-driven approach will set you apart from other candidates.
✨Be Ready to Discuss Stakeholder Management
Prepare to talk about your experience in managing relationships with sales teams and partners. Think of specific instances where you successfully collaborated cross-functionally to achieve a common goal, as this role requires strong stakeholder management skills.
✨Showcase Your Project Management Skills
This position involves juggling multiple initiatives, so be ready to discuss your project management capabilities. Share examples of how you've structured and executed marketing plans in the past, especially those that required disciplined execution and clear ROI accountability.
