CRM Executive

At Sanderson Design Group, we are always looking for talented, ambitious and motivated people to join our team.

Job Title

Digital CRM Executive

Reports To

• Digital CRM Manager
• Role Purpose

To support the delivery of Sanderson Design Group’s CRM and email marketing activity across brands and markets, with a strong focus on building, testing, sending and optimising email campaigns and automated communications.

This is a hands‑on execution role, ideal for someone who enjoys getting into the detail, moving fast, and learning how high‑performing CRM programmes are built at scale.

Key Responsibilities

• Email Marketing (Primary Focus)
• Build, test and deploy all D2C and Trade email campaigns within Hub Spot.
• Support the end‑to‑end execution of emails: briefing, build, QA, send and post‑campaign reporting.
• Use existing templates and modules to ensure emails are on‑brand, accurate and optimised for performance.
• Work closely with Brand, Creative and Trading teams to turn briefs into high‑quality, commercial emails.
• Support peak trading periods (launches, promotions, seasonal campaigns) with high‑volume, fast‑turnaround sends.
• CRM & Automation Support
• Build and maintain automated email journeys (welcome, post‑purchase, re‑engagement, trade comms) under the guidance of the Digital CRM Manager.
• Support audience selection and segmentation for campaigns, ensuring correct data usage and targeting.
• Assist with testing and QA of workflows to ensure journeys run as intended.
• Flag opportunities to improve journeys based on performance or customer behaviour.
• Identify and share practical optimisation opportunities (subject lines, content, cadence, timing).
• Support A/B testing across subject lines, content blocks and CTAs.
• Help maintain database health through good sending practices and engagement monitoring.
• Data & Compliance
• Follow GDPR and data governance best practice in all CRM activity.
• Support list management, suppression handling and preference‑based communications.
• Work closely with the CRM Manager and wider Digital team to ensure data is used correctly and responsibly.
• Measures of Success
• Emails sent accurately, on time and to a high standard.
• Consistent improvement in email engagement and revenue contribution.
• Smooth delivery of BAU and campaign email activity with minimal errors.
• Strong support of CRM automations and lifecycle programmes.
• Growing confidence and capability within Hub Spot over time.

Skills & Experience

• Experience in email marketing or CRM, ideally within e Commerce or retail.
• Hands‑on experience building and sending emails in a CRM platform (Hub Spot preferred, but not essential).
• Strong attention to detail — you spot errors before they go out.
• Comfortable working at pace, juggling multiple campaigns.
• Curious, commercial mindset with a desire to learn CRM best practice.
• Basic understanding of email metrics and what “good” looks like.
• Behaviours
• Proactive and reliable — you get things done.
• Detail‑driven but commercially minded.
• Collaborative and comfortable working cross‑functionally.
• Open to feedback and keen to develop your CRM skillset.

We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.

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