Proactive Sales Executive

Role Overview.

We are seeking a highly motivated and results driven Proactive Sales Executive to support the growth and development of our trade customer base. The successful candidate will be responsible for delivering exceptional service, identifying opportunities through data driven insights and implementing effective contact strategies to strengthen customer relationships and achieve sales targets.

About Us.

Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion. Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks. Our purpose is to ‘bring the beautiful into people’s homes and lives’ and we are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks. We also have a growing international licensing programme which supports our strategic global expansion.

Responsibilities.

• Develop and implement tailored sales strategies that address the unique needs of smaller turnover customers, with a special focus on maximising the placement of pattern books in the marketplace. This strategy is vital for engaging trade customers who may not have regular visits from our road sales team.
• Contact customers to review performance, understand current projects being worked on and offer appropriate sampling and promote and sell in existing and new collections.
• Understand customer needs and wants to be able to approach and maximise sales opportunities.
• Secure future business with customers through appropriate service and support.
• Develop and deliver an appropriate customer contact strategy utilising all contact tools.
• Deliver a world class customer service maximising sales opportunity.
• Input customer feedback and actions into CRM.
• Work closely with the Customer Service Team to ensure completion and accuracy of all orders and sample requests.
• Follow up on calls / emails made.
• Analyse performance and provide data insight to further calls.
• Submit regular accurate reports and monitor sales performance with the head of customer service and the UK Sales Director.
• Complete all required administration associated with the role.
• Deliver against your own targets as a part of the sales team.
• Employ effective sales techniques to promote products, upsell, and cross-sell, ensuring each interaction aims at building a stronger business relationship.

Measures of Success.

• Achievement of sales budget and growth year on year- budget achievement.
• Working within agreed expenditure budgets.
• Customer satisfaction.
• No of calls and emails per day.
• Time taken per call.
• Sales success according to determine budgeted plan sales.

Connecting with Others.

• Sales Colleagues – Work together with relevant stakeholders to ensure optimum
• performance.
• Customers – Relationship management and business development.
• Customer Service – Review level of service and feedback on performance.
• Finance -Analysis and measurement of customers’ performance.
• Senior Management Colleagues – Sharing and driving performance.

Skills & Experience.

• Proven sales experience, on call centres and/or mail order catalogues.
• Excellent customer experience skills.
• Strong business sense and industry expertise.
• Experience working with products and demonstrating product knowledge.
• Experience building long term business relationships.
• Self-driven, results orientated and a positive outlook.
• Excellent IT skills, including MS Office skills.
• CRM and WG360.
• Outstanding verbal, written and presentation skills.