Sales Development Manager in Lancaster

Are you a passionate leader in business growth and client partnerships? We’re seeking a proactive and results-driven Sales Development Manager to drive our commercial strategy and expand our presence across the fabric industry with Standfast & Barracks Fabric Printing Company. In this pivotal role, you’ll identify and pursue new business opportunities, build strong client relationships, and ensure our sales initiatives align with ambitious growth targets. You’ll lead by example, collaborating with cross-functional teams—including Design, Marketing, Product Development, Production, and Finance—to deliver innovative solutions and exceptional customer experiences. You’ll use your market insight and analytical skills to spot trends, shape our product offerings, and support the development of new collections. If you thrive in a fast-paced environment, excel at building relationships, and are eager to make a real impact on our business and our customers, we’d love to hear from you!

Key Responsibilities:

• Drive revenue growth by developing and implementing targeted high-margin sales strategies.
• Generate leads, conduct market research, and analyse competitive trends.
• Collaborate with the Creative and Commercial Director to identify new opportunities and drive long-term growth.
• Provide accurate pricing information and manage annual price adjustments.
• Utilize sales data to inform decision-making and develop strategies for revenue growth.
• Maintain accurate customer activity records for forecasting and business planning.
• Deliver exceptional customer service and resolve customer complaints efficiently.
• Oversee the development of new designs and collections in collaboration with internal teams.
• Stay informed on production processes, innovation, and design trends.
• Ensure timely follow-ups on meetings, exhibitions, and customer inquiries.
• Perform other related duties as required.

Measures of Success:

• Achievement of sales targets and revenue goals.
• Growth in high-margin business and profitability.
• Successful entry into new markets or customer segments.
• High customer satisfaction and retention rates.
• Effective cross-functional collaboration and data-driven decision-making.

About You:

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Proven experience in business development, sales, or a similar role within the manufacturing or design industry.
• Extensive knowledge of the home furnishing and wallpaper market is essential.
• Strong analytical, negotiation, and communication skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in CRM software and Microsoft Office Suite.
• Strategic mindset with a results-driven approach.
• Experience in project management and attention to detail.

Behaviours We Value:

• Proactive and results-driven, with a solution-oriented approach.
• Strong relationship management and effective communication.
• Strategic and analytical thinking, with a focus on innovation.
• Adaptability and creative problem-solving.
• Collaborative and team-oriented.
• Customer-centric, acting as a trusted advisor to clients.

About us

Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures and markets wallpapers and fabrics together with a wide range of ancillary interior products. Our purpose is 'to bring the beautiful into people’s homes and lives'. This has defined and shaped our brands since our very earliest days. Ready to take the next step in your career? If you’re excited to drive growth, build lasting partnerships, and make a real impact, we want to hear from you! Apply now!