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For Companies At a Glance
- Tasks: Lead creative marketing efforts, ensuring brand consistency and innovative content across all platforms.
- Company: Join Sanderson Design Group, a luxury interior design house with a rich heritage and six fabulous brands.
- Benefits: Enjoy a dynamic work environment, opportunities for professional growth, and the chance to shape impactful campaigns.
- Why this job: Be part of a creative team that values innovation and collaboration while making a mark in the design industry.
- Qualifications: 5-10 years in senior creative marketing roles; strong leadership and organisational skills required.
- Other info: This is a maternity cover position, offering a unique opportunity to lead during an exciting time.
The predicted salary is between 43200 - 72000 £ per year.
This leadership role will be instrumental in ensuring the consistency of creative content across all brands, collaborating closely with Brand Managers, Head of Digital and the Group Leadership Team to oversee Group-wide initiatives. The Head of Creative Marketing is a pivotal role in planning, managing, and optimising our company's creative marketing efforts. Responsible for the delivery of excellence in all creative content aligned to brand messaging.
RESPONSIBILITIES
- Consistency and Brand Standards: Collaborate with Brand Managers to ensure a consistent and cohesive creative approach across all brands. Shape and uphold brand standards to maintain a strong and unified brand identity. Collaborate with Brand Managers on brand campaigns, from conceptualisation to overseeing the development of creative content. Work closely with partners on the creative approach and tone of voice to ensure the group maximises the impact of campaigns and brand awareness. Consider market differences when creating content and ensure all content serves the brief.
- Media Management: Plan and manage all company advertisements and media placements, with a special emphasis on social media channels. Monitor and evaluate the effectiveness of brand campaigns across various media platforms, including social media, ensuring alignment with brand strategy. Manage the Social Media team with a 360 lens to develop and implement strategies that maintain brand consistency through engaging and impactful content, liaising closely with Head of Digital to drive growth.
- Creative Team Leadership: Ensure a creative response is provided for all briefs working closely with Brand, Digital and PR to ensure all content is of the highest level and fit for purpose. Lead and review the work of creative teams responsible for web, print, and digital marketing collateral as well as styling, events, exhibitions and showrooms. Provide guidance to ensure creative outputs align with brand objectives and standards.
- Content Strategy: Spearhead and manage content strategy for both small and large projects. Ensure the creative team delivers inspirational content to surprise and delight the audience, stopping customers in their tracks and ensuring brand identity is upheld.
- Branding Projects: Oversee branding projects, such as packaging initiatives, collateral and sales tools. Ensure that branding efforts contribute to a positive and memorable brand image. Stay abreast of industry trends, emerging technologies, and creative innovations.
- Group Activation and Project Management: Manage Group-wide initiatives, such as events that span multiple brands. Collaborate with relevant teams to plan and execute events that align with the brand and marketing strategy driven by Brand and PR & Comms teams.
MEASURES OF SUCCESS
- Build and elevate consistent brand content.
- Increase Brand Engagement.
- Deliver projects and content to deadline and on budget.
- Support overall Revenue goals with a global growth approach.
QUALIFICATION
Bachelor's degree in Marketing, Communications, or a related field.
EXPERIENCE & SKILLS
5-10 Years experience in a senior creative marketing role. A highly self-motivated brand-led individual with the ability to focus and drive to meet goals, deadlines and manage a demanding workload is key. Strong leadership and team management skills. Excellent attention to detail with the ability to think creatively. Proven leadership skills and excellent budgetary management skills.
BEHAVIOURS
Creative, Professional, Proactive, Dynamic, Organised, Initiative, Confident, Delegation, Flexible.
ABOUT US
Sanderson Design Group plc is a luxury interior design house, home to 6 fabulous brands covering fabric, wallpaper and paint. Our portfolio includes Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke and Scion. Our purpose is ‘to bring the beautiful into people’s homes and lives’.
Head of Creative Marketing (Maternity Cover) employer: Sanderson Design Group plc.
Contact Detail:
Sanderson Design Group plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative Marketing (Maternity Cover)
✨Tip Number 1
Network with professionals in the creative marketing field, especially those who have experience in luxury brands. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Sanderson Design Group's brands and their unique identities. Understanding their brand standards and recent campaigns will help you demonstrate how you can contribute to maintaining and enhancing their creative vision.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed creative teams in the past. Be ready to share specific examples of projects where you led a team to deliver high-quality content on time and within budget.
✨Tip Number 4
Stay updated on the latest social media trends and analytics tools. Being able to discuss how you would measure the effectiveness of campaigns and optimise content based on data will show your strategic thinking and alignment with the role's responsibilities.
We think you need these skills to ace Head of Creative Marketing (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in creative marketing, leadership roles, and project management. Use specific examples that demonstrate your ability to manage teams and deliver successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creative marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience with brand consistency and media management, and how you can contribute to the company's goals.
Showcase Your Creative Work: If applicable, include a portfolio or links to previous projects that showcase your creative work. Highlight campaigns where you led the creative process and achieved measurable results, as this will demonstrate your capability for the role.
Highlight Leadership Experience: Emphasise your leadership skills and experience managing creative teams. Provide examples of how you've fostered team growth and collaboration, and how you've successfully overseen projects from conception to execution.
How to prepare for a job interview at Sanderson Design Group plc.
✨Showcase Your Leadership Skills
As the Head of Creative Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed creative teams in the past. Highlight any mentorship or training initiatives you've implemented.
✨Demonstrate Brand Understanding
Familiarise yourself with Sanderson Design Group's brands and their unique identities. During the interview, articulate how you would maintain brand consistency across various campaigns and content. Show that you understand the importance of aligning creative outputs with brand messaging.
✨Prepare for Creative Challenges
Expect to discuss how you approach creative problem-solving. Prepare examples of past projects where you faced challenges and how you overcame them. This will demonstrate your ability to lead the creative team through complex briefs and deliver high-quality results.
✨Know Your Metrics
Since the role involves evaluating the effectiveness of campaigns, be ready to talk about how you measure success. Familiarise yourself with key performance indicators (KPIs) relevant to creative marketing and be prepared to share how you've used data to inform your strategies in previous roles.
