At a Glance
- Tasks: Lead content strategy, create engaging materials, and manage digital presence.
- Company: Join a dynamic localisation company with a focus on innovation.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Autonomous role with excellent career advancement potential.
- Why this job: Shape the voice of a brand and make a real impact in the localisation industry.
- Qualifications: 2-3 years in B2B content marketing and exceptional writing skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sandberg is seeking a Marketing & Communications Lead to take full ownership of its content strategy and market presence. Sandberg is a localisation company with deep sector expertise and is looking for a Marketing & Communications Lead who can translate that expertise into a consistent, credible market presence, producing content that builds authority, deepens audience engagement, and supports long-term pipeline development. This is an individual contributor role. The Marketing & Communications Lead works in close collaboration with the Sales & Growth Lead but holds independent responsibility for content strategy, brand standards, and the quality and consistency of all marketing outputs. The role requires someone equally capable of defining direction and executing it to a high standard. The role reports to the Director of Sales and Marketing.
What you’ll do
- Content strategy & editorial: You’ll define our content strategy, not just execute it. That means setting quarterly narratives tied to ideal client profiles, making deliberate decisions about where to focus, and proposing content directions that reflect a clear point of view on the localisation industry. You’ll produce long-form content (white papers, case studies, thought leadership pieces) translating specialist knowledge into material that’s genuinely useful to our audience. You’ll maintain an editorial calendar informed by SEO research, sales feedback, and audience intelligence, and repurpose content across formats to maximise reach.
- Newsletter & webinars: You’ll own our newsletter, its content, structure, and cadence, treating it as a relationship-building channel rather than a broadcast mechanism. You’ll also handle end-to-end webinar production: coordinating speakers, writing the narrative structure, building the decks, and managing the event itself.
- Website & digital presence: You’ll lead a revamp of our website and own it on an ongoing basis, writing the copy, shaping the information architecture, and working directly in the CMS. You’ll work with the Sales & Growth Lead on conversion paths and calls-to-action to make sure our digital presence earns its place in the buyer journey.
- Sales enablement & campaigns: You’ll define and evolve how Sandberg shows up, tone of voice, messaging principles, visual consistency, and apply those standards across all channels. You’ll build integrated campaigns that move prospects across funnel stages, and develop copy and creative for digital advertising and sales enablement in close coordination with the Sales & Growth Lead.
- Performance & insight: You’ll measure what matters: pipeline influence and buyer progression, not just clicks. You’ll produce monthly performance reviews with clear recommendations, and use audience data and SEO insight to challenge content direction.
Requirements
What we’re looking for
- Essential requirements: Written English of an exceptional professional standard, with a strong editorial instinct. A minimum of 2–3 years’ experience in B2B content marketing, brand communications, or editorial strategy. Demonstrated ability to define and personally execute content strategy, with clear linkage to commercial objectives. Proven experience producing long-form B2B content. Hands-on proficiency with WordPress preferred, email marketing platforms (Lemlist, Brevo or equivalent), Google Analytics, and design tools (Canva or equivalent). Track record of measuring content performance by pipeline contribution and buyer progression.
- Preferred qualifications: Professional proficiency in one additional language. Sector experience in localisation, translation, or a specialist B2B professional services environment. Ability to develop differentiated, evidence-based market narratives. Experience designing and executing integrated multi-channel campaigns across multiple funnel stages.
Personal attributes: The successful candidate will be comfortable operating with a high degree of autonomy, making independent prioritisation decisions, and taking accountability for the quality and effectiveness of all marketing outputs. They will bring both strategic rigour and strong executional capability, and will be able to challenge commercial direction constructively when supported by audience insight or data.
Content Marketing Lead employer: Sandberg
At Sandberg, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Marketing & Communications Lead, you will have the opportunity to shape our content strategy and make a significant impact in the localisation industry while enjoying a supportive environment that encourages professional growth and development. Our commitment to employee well-being is reflected in our flexible working arrangements and emphasis on work-life balance, making Sandberg a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the localisation and content marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work, especially long-form content like white papers or case studies. Share it on LinkedIn or your personal website to demonstrate your skills and attract potential employers.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research Sandberg’s content strategy and think about how you can contribute. When you apply through our website, make sure to mention specific ideas you have for their content direction.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the interview that excites you about working with Sandberg.
We think you need these skills to ace Content Marketing Lead
Some tips for your application 🫡
Show Off Your Writing Skills:Since this role is all about content, make sure your application showcases your exceptional written English. Use clear, engaging language and demonstrate your editorial instinct right from the start.
Tailor Your Content Strategy:Don’t just send a generic application! Tailor your content strategy to reflect what you understand about Sandberg’s needs. Highlight how your experience aligns with their goals and how you can contribute to their market presence.
Be Specific About Your Experience:When detailing your past roles, be specific about your achievements in B2B content marketing. Mention any long-form content you've produced and how it linked to commercial objectives—numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Sandberg
✨Know Your Content Strategy
Before the interview, dive deep into Sandberg's current content strategy and think about how you can enhance it. Be ready to discuss your ideas on setting quarterly narratives and how you would translate specialist knowledge into engaging content.
✨Showcase Your Long-Form Content Skills
Prepare examples of long-form B2B content you've produced in the past. Highlight how these pieces contributed to audience engagement and pipeline development, as this role heavily relies on creating valuable content.
✨Familiarise Yourself with Their Digital Presence
Take a good look at Sandberg's website and social media channels. Think about how you would revamp their digital presence and improve conversion paths. Being able to articulate your vision will show your proactive approach.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used data to measure content performance in previous roles. Share specific metrics that matter, like pipeline influence and buyer progression, to illustrate your analytical skills.
