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For Companies At a Glance
- Tasks: Lead paid social campaigns, optimize performance, and drive revenue growth.
- Company: Join a dynamic team in the beauty eCommerce sector focused on innovation.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact with data-driven strategies and creative marketing solutions.
- Qualifications: 3+ years in performance marketing; expertise in Google Ads and Facebook Ads required.
- Other info: Collaborate with a passionate team and enhance your skills in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
About Sand&Sky
Born from the sun-kissed shores and potent botanicals of Australia, Sand&Sky is a global beauty brand that\’s taken the world by storm. Famous for our Porefining Mask and a range of other cult-favorite skincare, we\’re built on a foundation of powerful native ingredients, effective formulations, and a vibrant, social-first community. We\’re a fast-paced, innovative company with a passion for delivering amazing skin results and an unforgettable brand experience. Our marketing approach is heavily influenced by our Australian roots, focusing on natural efficacy and engaging storytelling, particularly strong in the social and influencer space.
The Opportunity
We\’re looking for a motivated Performance Marketing Manager to join our team. If you\’re passionate about driving measurable results through digital channels, enjoy working with data to optimize campaigns, and have a keen interest in social platforms like TikTok, this could be the perfect role for you. You\’ll play a key part in our continued global expansion and the growth of our D2C online store, focusing on attracting high-quality traffic, acquiring new customers, and contributing to customer retention through effective paid strategies. Working closely with our eCommerce team, you\’ll help ensure a smooth and high-converting customer journey from the initial ad interaction through to purchase and beyond.
Tasks
- Develop, implement, and manage holistic performance marketing strategies across multiple channels, including (but not limited to) Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
- Drive significant growth and scale performance specifically on TikTok, leveraging a deep understanding of the platform\’s algorithm, trends, and ad formats.
- Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels, focusing on key KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
- Manage significant advertising budgets effectively across channels, ensuring optimal allocation and return on investment to achieve aggressive growth targets.
- Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to continuously optimise performance.
- Utilise advanced audience insights, segmentation, and targeting strategies to reach and acquire high-value customer segments across different platforms.
- Collaborate closely with our creative team to develop compelling, on-brand ad creatives, specifically tailored for short-form video formats like TikTok, and landing page experiences that resonate with our target audience and drive action.
- Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing efforts with overall business objectives, product launches, and the customer journey.
- Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices across the entire digital marketing landscape, with a keen eye on emerging social platforms.
- Implement and refine tracking, analytics, and attribution models to accurately measure the cross-channel impact of performance marketing efforts.
- Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our performance marketing approach.
- Manage relationships with external agencies or platform representatives where applicable.
Requirements
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Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social) with a proven track record of delivering strong ROI, specifically in an e-commerce or DTC environment.
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Proven expertise in scaling performance specifically on TikTok Ads, demonstrating a deep understanding of the platform\’s nuances, creative best practices, and ad formats.
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In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads are essential. Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage.
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Demonstrable experience with significant budget management and a focus on performance-based marketing metrics and profitability.
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Strong analytical skills with the ability to interpret complex data sets from various sources, extract actionable insights, and make strategic, data-driven decisions.
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Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.
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A proactive, results-oriented, and innovative mindset with a passion for continuous testing, learning, and pushing boundaries in performance marketing.
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Ability to thrive and adapt in a fast-paced, dynamic, and sometimes ambiguous environment.
Bonus Points For:
- Experience developing creative strategies specifically for short-form video platforms like TikTok.
- Experience working with TikTok creators or managing influencer campaigns for performance outcomes.
- Experience with global campaign management and localization.
- Familiarity with the beauty or skincare industry marketing landscape.
To Apply:
Please submit your CV and a compelling cover letter outlining your relevant experience, your approach to multi-channel performance marketing and TikTok scaling, and why you\’re a great fit for Sand&Sky.
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Paid Social Manager employer: Sand & Sky
Contact Detail:
Sand & Sky Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Familiarize yourself with the latest trends in paid social marketing, especially within the beauty and eCommerce sectors. This knowledge will help you speak confidently about industry standards and innovations during your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've used A/B testing and audience segmentation to improve campaign performance. Highlight any measurable results you've achieved to demonstrate your impact.
✨Tip Number 3
Showcase your proficiency with tools like Google Analytics and Facebook Ads Manager by discussing how you've utilized these platforms to track and analyze campaign performance in previous roles.
✨Tip Number 4
Emphasize your collaboration skills by preparing examples of how you've worked with cross-functional teams, particularly in optimizing customer journeys and enhancing user experiences.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your 3+ years of experience in performance marketing, especially if you have worked in the beauty or eCommerce sectors. Use specific examples to demonstrate your expertise in managing paid social channels and CRM programs.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include instances where you've used data to optimize campaigns. Mention tools like Google Analytics and Facebook Ads Manager that you are proficient in, and provide examples of how you've tracked and reported on campaign performance.
Detail A/B Testing Experience: Discuss your experience with A/B testing, audience targeting, and conversion rate optimization (CRO) techniques. Provide specific examples of tests you've conducted and the insights gained from them to improve campaign performance.
Communicate Collaboration Skills: The job emphasizes collaboration with internal teams. Highlight your strong communication skills and provide examples of how you've worked with marketing and brand teams to share data insights and improve overall business performance.
How to prepare for a job interview at Sand & Sky
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss specific examples of how you've used data to optimize campaigns in the past. Highlight your experience with tools like Google Analytics and Facebook Ads Manager.
✨Discuss A/B Testing Experience
The job emphasizes A/B testing for ad copy and creatives. Share detailed instances where you designed and executed A/B tests, what you learned from them, and how they improved campaign performance.
✨Demonstrate Knowledge of Targeting Strategies
Be ready to talk about your experience with various targeting strategies, including retargeting and lookalike audiences. Provide examples of how these strategies have helped capture customers at different buying stages.
✨Collaborative Mindset
This position involves working closely with the eCommerce team and internal marketing members. Prepare to discuss how you've successfully collaborated with cross-functional teams in previous roles to achieve common goals.
