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- Tasks: Lead influencer marketing strategies on TikTok and Instagram to boost brand awareness and engagement.
- Company: Join a dynamic beauty brand focused on innovative influencer campaigns and connecting with Gen Z.
- Benefits: Enjoy flexible work options, creative freedom, and opportunities for professional growth.
- Why this job: Be at the forefront of beauty trends and make a real impact through influencer collaborations.
- Qualifications: 3+ years in influencer marketing, especially in beauty; strong knowledge of TikTok and Instagram.
- Other info: Ideal for social-savvy individuals passionate about creator culture and beauty.
The predicted salary is between 36000 - 60000 £ per year.
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We\’re looking for a social-native, trend-driven Influencer Marketing Manager with a deep understanding of TikTok and Instagram to lead influencer strategies that fuel awareness, engagement, and conversion. You’ll be responsible for shaping our brand’s presence through creators, managing end-to-end influencer campaigns that drive real business impact.
This role is ideal for someone passionate about the beauty space, fluent in creator culture, and experienced in building influencer programs that connect with Gen Z and millennial audiences. Prior experience at a D2C beauty eCommerce brand is essential.
Tasks
- Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.
- Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.
- Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.
- Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.
- Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.
- Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.
- Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.
- Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.
- Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.
- Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.
Requirements
- 3+ years in influencer marketing, with a strong track record of executing campaigns in the beauty or skincare industry.
- Proven success working in a D2C eCommerce environment.
- Deep knowledge of TikTok and Instagram, how they work, how trends evolve, and what drives creator and audience engagement.
- A solid network of beauty influencers and creators, with experience negotiating and securing impactful partnerships.
- Strong content sensibility and brand storytelling skills, with an eye for what makes shareable, viral content.
- Excellent project management skills, organised, agile, and capable of managing multiple campaigns and deadlines.
- Highly analytical with experience using tools like CreatorIQ, Grin, Aspire, or Upfluence and comfort with performance tracking.
- Strong communicator and confident collaborator, able to work cross-functionally and represent the brand externally
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Influencer Marketing Manager employer: Sand & Sky
Contact Detail:
Sand & Sky Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends on TikTok and Instagram. Engage with content that resonates with Gen Z and millennials, as this will help you understand what makes influencer campaigns successful in the beauty space.
✨Tip Number 2
Build a strong network of beauty influencers and creators before applying. Attend industry events or engage with them on social media to establish connections that could be beneficial for your future role.
✨Tip Number 3
Showcase your analytical skills by staying updated on performance tracking tools like CreatorIQ or Grin. Being able to discuss how you've used these tools in past roles can set you apart during interviews.
✨Tip Number 4
Prepare examples of successful influencer campaigns you've managed, particularly in the beauty or skincare industry. Highlight your project management skills and how you ensured alignment across various marketing efforts.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in influencer marketing, especially within the beauty or skincare industry. Include specific campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty space and your understanding of TikTok and Instagram culture. Mention any relevant experience with D2C eCommerce brands and how you can contribute to their influencer strategies.
Showcase Your Knowledge of Trends: Demonstrate your awareness of current trends on TikTok and Instagram in your application. You could mention recent viral campaigns or creators that align with the brand's values, showcasing your ability to spot opportunities.
Highlight Your Analytical Skills: Since the role requires monitoring campaign results and KPIs, emphasise your analytical skills in your application. Mention any tools you've used for performance tracking and how you've applied insights to improve future campaigns.
How to prepare for a job interview at Sand & Sky
✨Showcase Your Knowledge of Social Trends
Be prepared to discuss the latest trends on TikTok and Instagram. Highlight specific examples of viral campaigns or influencers that resonate with Gen Z and millennials, demonstrating your deep understanding of the platforms.
✨Demonstrate Your Campaign Management Skills
Share detailed experiences from your previous roles where you successfully managed influencer campaigns. Discuss how you coordinated with various teams and handled the end-to-end process, from briefing to reporting.
✨Highlight Your Network in the Beauty Space
Talk about your connections with beauty influencers and creators. Mention any successful partnerships you've secured and how these relationships have driven engagement and conversions for past campaigns.
✨Prepare Data-Driven Insights
Be ready to discuss how you've used analytics tools to track campaign performance. Share specific KPIs you've monitored and how you've used insights to optimise future influencer strategies.
