Senior Digital Marketing Manager in Worcester

Worcester based with a balance of home and office working. £54,197 per year, 35 hours per week, Temporary (up to 12 months).

We have an exciting opportunity for a Senior Digital Marketing Manager to join our team based in Worcester. The job sits within the Communications department which manages brand strategy, digital, regional, internal, corporate and strategic communications. The Digital Marketing team is responsible for Sanctuary's websites, online reputation, social media governance, digital content performance, SEO/GEO, PPC and e-marketing. This role will play a key part in delivering our brand and digital strategy, with a focus on accessible content, great user experience across our digital touchpoints and online brand reputation.

The role of Senior Digital Marketing Manager will include:

• Responsible for the production and delivery of the Group websites and online communications to ensure they are managed in line with Group protocols and guidelines.
• Advising on the Group's strategic approach to digital marketing and products.
• Responsible for the delivery of comprehensive digital marketing campaigns that are tailored to suit individual projects and designed to maximise take-up of services.
• Raise awareness of the service offering and enhance the reputation of the relevant business area.
• Responsible for the positive increase in Sanctuary's online reputation through digital channels, including the planning and implementation of review sites, directory management and best-practice management of SEO/GEO and PPC.
• Identifying opportunities for SEO/PPC campaigns or new online content based on analytics.
• Ensure Sanctuary's websites support high-quality customer experience, working alongside Sanctuary's operational, marketing and technology teams.
• Ensure all websites, digital content and digital products are fully compliant in line with the latest legislation, with a key focus on GDPR, security and accessibility.
• Develop and deliver a digital analytics strategy, to deliver against organisational objectives, evaluate content and make continual improvements.
• Responsible for Sanctuary's social media strategy, governance and social media management system.
• Proactively explore AI solutions that can improve our digital performance and customer experience, while ensuring all implementations adhere to our governance and values-led approach.
• Manage testing across the Group's websites, including liaison with customers and working with internal stakeholders and digital agencies to develop testing strategies.

Skills and experiences:

• Degree, management qualification or relevant professional qualification (preferably in Marketing).
• Chartered Institute of Marketing (CIM) membership or similar.
• Thorough working knowledge of marketing, design and social media.
• Comprehensive knowledge of GDPR, accessibility and data compliance/laws.
• E-Marketing activity, SEO and PPC.
• Experience of delivering successful marketing communications services in a large organisation.
• Proven experience of people management and leading a team.
• Comprehensive experience of producing digital marketing materials and online campaigns.
• Proven experience of managing external marketing agencies.
• Proven experience of internal and external stakeholder engagement.
• Experience of working to deadlines and prioritising workloads.
• Proven experience of managing projects with strong project management skills.
• Experience of budget preparation and control.
• Ability to analyze and diagnose problems and implementing effective solutions.
• Experience in social media planning, strategy and content.

Why work for us? We provide homes and care for more than 250,000 people in England and Scotland. Our customers are at the heart of all we do. With around 14,000 colleagues, we foster a diverse and inclusive culture, and nurture and reward talent. As part of our commitment to making Sanctuary a great place to work, where your wellbeing is of genuine importance, we have developed an attractive employment package. The package recognises your contribution, supports your physical, mental and financial health and gives you the flexibility to tailor your employee benefits by offering:

• 25 days annual leave (rising to a maximum of 30 days) plus public holidays (pro rata).
• A pension scheme with matching employer contributions from Sanctuary up to set limits.
• Life Assurance.
• Employee Advice Service including counselling.
• Cycle to Work scheme.
• Voluntary health plans.
• Wellbeing support and tools.
• Employee platform to access your reward and wellbeing package online, find exclusive discounts, wellbeing resources and recognition tools.
• Staff Networks, with a shared interest in inclusion, and who provide invaluable support to colleagues.

If you're unsure about any details, have questions about the role or want to discuss a need for adjustments, our fantastic talent team will be happy to help you - corporate.recruitment@sanctuary.co.uk.

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application. Inclusion is one of our core values. Our goal is to be a diverse, inclusive organisation where our people thrive and meet our customers’ needs with fairness and empathy. We know having a range of ideas and opinions makes a difference. We encourage and welcome applications from people from diverse backgrounds to support this mission. We will make adjustments throughout your application process, in line with Sanctuary’s commitment to our Disability Confident employer status.

Building Equality and Diversity Sanctuary Group encourages and welcomes applications from people from diverse backgrounds to support our commitment to offering an inclusive environment for our employees and customers.