At a Glance
- Tasks: Create impactful social strategies that connect brands with culture and audiences.
- Company: Join SAMY, a global leader in brand communication and digital campaigns.
- Benefits: Enjoy flexible work, global opportunities, and unique perks like birthday leave.
- Other info: Be part of a diverse team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by shaping how brands engage in a social-first world.
- Qualifications: Experience in social strategy and a deep understanding of platforms like TikTok and Instagram.
The predicted salary is between 40000 - 50000 £ per year.
About SAMY
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1,000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Role Mission
We’re looking for a Social Strategist to join our London team. This is a social-first strategic role for someone who understands how brands grow through culture, platforms, creators and communities. You’ll combine strategic thinking, creative instinct and commercial awareness to build social strategies that drive meaningful business impact, working across a broad portfolio of brands and categories. The ideal candidate is culturally fluent, platform-native and experienced in translating audience behaviour into actionable social strategies with experience across the social landscape from content to influencers and everything in between.
Key Responsibilities
- Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.
- Turning business objectives into culturally relevant, platform-native strategic approaches.
- Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.
- Identifying cultural trends, conversations and moments brands can authentically participate in.
- Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.
- Using performance data and insights to optimise strategy and improve effectiveness over time.
- Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.
- Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.
Skills and Experience
- Strong experience in social strategy across culturally-led brands.
- Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.
- Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.
- Experience building social and content strategies that deliver both cultural relevance and commercial impact.
- Understanding of influencer marketing, creator ecosystems and partnership strategies.
- Experience contributing to or leading strategic input into new business pitches.
- Excellent strategic storytelling and presentation skills.
- Strong understanding of audience behaviour, online communities, and cultural trends.
- Ability to balance reactive thinking with long-term strategic planning.
- Collaborative mindset with experience working across cross-functional teams.
Cultural Fit
- Be Kind: Direct, respectful communication. Feedback that elevates.
- Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.
- Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.
- Enjoy the Journey: Adaptability under pressure. Consistency through change.
- Own it: Extreme ownership. High standards. Lead by example.
Diversity and Inclusion
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters. We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.
Benefits
- Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
- A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
- Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
- Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.
- Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
- Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.
Social Strategist employer: SAMY
At SAMY, we pride ourselves on being a dynamic and inclusive employer that champions creativity and collaboration. Our London team thrives in a flexible work environment that promotes personal growth and celebrates diversity, offering unique benefits such as a geographic mobility plan and a mentoring programme for women. Join us to make a meaningful impact in the world of social strategy while working alongside passionate professionals dedicated to driving brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist
✨Tip Number 1
Get to know the company inside out! Research SAMY's recent campaigns and their approach to social strategy. This will not only help you tailor your conversations but also show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where SAMY might be present. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past work that demonstrate your understanding of social platforms and audience behaviour. Be ready to discuss how you've turned insights into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SAMY team!
We think you need these skills to ace Social Strategist
Some tips for your application 🫡
Show Your Passion for Social Strategy:When writing your application, let your enthusiasm for social strategy shine through! Share specific examples of how you've successfully developed social-first strategies in the past and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application:Make sure to customise your application to reflect the key responsibilities and skills mentioned in the job description. Highlight your experience with platforms like TikTok and Instagram, and how you've used data to optimise strategies. This shows us you understand what we're looking for!
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on cultural trends and how you think brands can engage with audiences meaningfully. This helps us see how you might fit into our team culture.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows us you're keen to join our team at SAMY!
How to prepare for a job interview at SAMY
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and mechanics of social platforms like TikTok, Instagram, and YouTube. Be ready to discuss how different content performs across these channels and share examples of successful campaigns you've worked on.
✨Cultural Fluency is Key
Demonstrate your understanding of cultural trends and how they influence brand communication. Prepare to talk about recent cultural moments and how brands can authentically engage with them, showing that you can turn audience behaviour into actionable strategies.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you’ve developed social-first strategies in the past. Bring examples of how you’ve aligned brand ambitions with audience behaviour and platform dynamics, and be ready to explain your thought process behind these strategies.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams. Share specific instances where collaboration led to successful outcomes, and emphasise your ability to balance reactive thinking with long-term planning, which is crucial for a role at SAMY.
