At a Glance
- Tasks: Create innovative social strategies that connect brands with culture and communities.
- Company: Join SAMY, a global leader in brand communication and influencer marketing.
- Benefits: Enjoy flexible schedules, hybrid work, and unique global opportunities.
- Other info: Be part of a diverse team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by shaping how brands engage on social platforms.
- Qualifications: Experience in social strategy and a deep understanding of platforms like TikTok and Instagram.
The predicted salary is between 40000 - 50000 £ per year.
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1,000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
We’re looking for a Social Strategist to join our London team. This is a social-first strategic role for someone who understands how brands grow through culture, platforms, creators and communities. You’ll combine strategic thinking, creative instinct and commercial awareness to build social strategies that drive meaningful business impact, working across a broad portfolio of brands and categories. The ideal candidate is culturally fluent, platform-native and experienced in translating audience behaviour into actionable social strategies with experience across the social landscape from content to influencers and everything in between.
Key Responsibilities- Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.
- Turning business objectives into culturally relevant, platform-native strategic approaches.
- Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.
- Identifying cultural trends, conversations and moments brands can authentically participate in.
- Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.
- Using performance data and insights to optimise strategy and improve effectiveness over time.
- Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.
- Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.
- Strong experience in social strategy across culturally-led brands.
- Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.
- Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.
- Experience building social and content strategies that deliver both cultural relevance and commercial impact.
- Understanding of influencer marketing, creator ecosystems and partnership strategies.
- Experience contributing to or leading strategic input into new business pitches.
- Excellent strategic storytelling and presentation skills.
- Strong understanding of audience behaviour, online communities, and cultural trends.
- Ability to balance reactive thinking with long-term strategic planning.
- Collaborative mindset with experience working across cross-functional teams.
- Be Kind: Direct, respectful communication. Feedback that elevates.
- Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.
- Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.
- Enjoy the Journey: Adaptability under pressure. Consistency through change.
- Own it: Extreme ownership. High standards. Lead by example.
At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters. We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.
Benefits- Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
- A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.
- Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.
- Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.
- Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.
- Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.
Social Strategist in London employer: SAMY
At SAMY, we pride ourselves on being a dynamic and inclusive employer that champions creativity and collaboration. Our London team thrives in a flexible work environment that promotes personal growth and cultural fluency, offering unique opportunities to engage with global brands and make a meaningful impact in the social landscape. With initiatives like our Mirror Club mentoring programme and a commitment to diversity, we empower our employees to excel while celebrating their individuality.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social strategy. Use case studies to demonstrate how you’ve turned audience insights into successful campaigns. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay on top of trends! Keep an eye on cultural movements and platform updates. Being able to discuss current trends during interviews shows you’re not just knowledgeable but also passionate about the field.
✨Tip Number 4
Practice your pitch! Whether it’s for a new business opportunity or an interview, being able to articulate your strategic thinking and storytelling is key. Rehearse with friends or in front of a mirror to build confidence.
We think you need these skills to ace Social Strategist in London
Some tips for your application 🫡
Show Your Passion for Social:When you're writing your application, let your enthusiasm for social strategy shine through! We want to see how you connect with culture and platforms, so share examples of your past work that highlight your understanding of audience behaviour and trends.
Tailor Your Application:Make sure to customise your application for the Social Strategist role. We love seeing candidates who align their skills and experiences with our mission at SAMY. Highlight your experience with culturally-led brands and how you've turned business objectives into impactful strategies.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about SAMY and what we stand for.
How to prepare for a job interview at SAMY
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and mechanics of social platforms like TikTok, Instagram, and YouTube. Be ready to discuss how these platforms influence audience behaviour and how you can leverage them for brand growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've turned business objectives into culturally relevant strategies. Think about specific campaigns where your strategic input made a measurable impact, and be ready to share those stories.
✨Cultural Fluency is Key
Demonstrate your understanding of cultural trends and how brands can authentically engage with them. Bring examples of moments or conversations that brands have successfully participated in, and how you would approach similar opportunities.
✨Collaborative Mindset
Highlight your experience working across cross-functional teams. Be prepared to discuss how you’ve collaborated with creative, paid, and influencer teams to deliver integrated strategies that drive results.
