At a Glance
- Tasks: Lead content strategy and creative direction for iconic beauty brands across social platforms.
- Company: Join SAMY, a global leader in brand communication and creativity.
- Benefits: Flexible work schedule, global mobility, and unique time-off perks.
- Other info: Embrace a diverse culture where your ideas and growth matter.
- Why this job: Shape the future of beauty marketing and connect brands with millions authentically.
- Qualifications: Experience leading teams and managing complex campaigns for major brands.
The predicted salary is between 63000 - 77000 £ per year.
About SAMY
We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what’s next. We don't play it safe. We build what's next.
Role Mission
As a Content Director, you’ll lead the content vision and strategy for brands, turning cultural insights, trends and creative ideas into impactful content ecosystems across social platforms. You’ll oversee the creative direction and quality of content, working closely with clients, creators and multidisciplinary teams to ensure content is relevant, distinctive and aligned with both brand and business objectives. Join the team behind one of the world's most iconic beauty portfolios. Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation. At SAMY, you'll help global beauty brands stay ahead of what's next. You’ll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways. You’ll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing. If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.
Key Responsibilities
- Lead the overall content strategy and creative direction across TikTok, Reels, Instagram and other relevant platforms.
- Translate brand objectives, cultural insights and social trends into innovative content concepts and formats.
- Oversee the development of content from ideation and production through to final delivery, ensuring consistency and quality.
- Lead and inspire content creators, designers, editors, creators and other multidisciplinary teams.
- Develop content frameworks, guidelines and best practices to ensure consistency across markets and platforms.
- Identify emerging trends, creator formats and cultural opportunities to keep brands relevant and ahead of the curve.
- Collaborate with Account, Strategy, Influencer and Creative teams to develop integrated social-first campaigns.
- Present creative and content strategies to clients, building confidence and securing alignment.
- Monitor content performance and use insights to continuously improve creative output and impact.
Skills & Experience
Proven experience leading multidisciplinary teams and complex campaigns for major brands. Strong financial and analytical skills, including budgeting and P&L management. Fluent English required; other languages a plus.
Benefits
Work your way – Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world. Time that matters – Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge. Grow with us – Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework. Be part of the journey – Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We’re not looking for people who think the same, we’re looking for people who want to grow with us.
Here’s What It Actually Looks Like To Belong Here
- Be Kind — because respect, trust, and honest feedback make great teams stronger.
- Go Beyond — because good is never enough when excellence is the standard.
- Craft Together — because the best ideas don't happen in silos.
- Enjoy the Journey — because growth lives outside the comfort zone.
- Own It — because real impact starts with accountability.
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it’s what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.
Content Director in London employer: SAMY UK
At SAMY, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our hybrid work environment promotes flexibility and collaboration, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career in the exciting field of influencer marketing. Join us to lead impactful campaigns for global brands and be part of a team that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Content Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SAMY UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SAMY UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SAMY UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SAMY UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SAMY UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SAMY UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about SAMY UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SAMY UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SAMY UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SAMY UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
