At a Glance
- Tasks: Lead influencer campaigns and build authentic creator relationships for major brands.
- Company: Join SAMY, a global network of innovative marketing agencies.
- Benefits: Enjoy flexible schedules, hybrid work, and a day off for your birthday!
- Other info: Collaborative culture focused on excellence and personal growth.
- Why this job: Shape the future of influencer marketing and make a real impact.
- Qualifications: 3+ years in influencer marketing with a deep understanding of the creator economy.
The predicted salary is between 36000 - 60000 £ per year.
About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission
We are looking for a proactive and strategic Influencer Manager with a passion for building high-impact campaigns and authentic creator relationships. In this role, you will help to evolve our influencer strategies, bringing campaigns to life through sophisticated collaborations and data-driven insights. You have a razor‑sharp eye for what makes a partnership stand out and the commercial confidence to pitch and execute ideas at the speed of culture. You are motivated to turn your vision into reality for some of our most prestigious clients, acting as the bridge between talent and our internal teams. You will be instrumental in shaping the online presence and cultural influence of major brands across the many different sectors.
As a key member of the team, you will lead the end‑to‑end management of influencer campaigns and creator partnerships while playing a pivotal role in the agency’s growth. You will be responsible for everything from initial discovery and strategic planning to execution and performance analysis. Beyond day‑to‑day delivery, you will actively contribute to the strategic roadmap and high‑stakes pitching process, crafting compelling influencer‑led responses to briefs that win new business and expand existing client remits. This role requires a blend of creative storytelling, data‑driven strategy, and the commercial confidence to present "the next big thing" to prospective clients.
Job Functions
- Strategy & Campaign Management
- End‑to‑End Execution: Lead influencer campaigns from proposal, discovery, vetting, and negotiation through to activation, content approvals, publishing, and post‑campaign reporting.
- Strategic Planning: Develop data‑driven influencer marketing plans by gathering audience and market insights. Partner with Strategy and Insights teams to deliver recommendations and post‑campaign analyses.
- Client Relationship Management: Serve as the trusted day‑to‑day contact for clients; confidently challenge briefs, manage expectations, and ensure all deliverables are on time and within scope.
- Cross‑Functional Integration: Partner with Paid Social, Creative, Strategy, and Community Management teams to seamlessly integrate influencer assets into wider media plans, optimise content amplification, and ensure operational excellence.
- Pitch Support & Development: Assist in the creation of pitch‑winning proposals by developing innovative influencer strategies, identifying talent prospects, and visualising how creators can solve specific client challenges.
- Creator Relations & Community Engagement
- Relationship Building: Nurture a deep network within the influencer ecosystem, including creators, talent agents, and platform partners.
- Content Oversight: Review creator content to ensure it meets brand, legal and compliance standards while remaining creatively impactful.
- Trend Reactivity: Capitalise on emerging cultural trends to deploy reactive content.
Qualifications & Experience
- Professional Experience: 3+ years of hands‑on experience in influencer marketing, ideally within an agency environment or a fast‑paced in‑house brand team.
- Subject Matter Expertise: Deep understanding of the creator economy, platform algorithms, usage rights and social media trends.
- Technical Proficiency: Experience using influencer management and insights platforms to inform strategy and demonstrate ROI.
- Communication & Negotiation: Exceptional ability to present ideas, negotiate contracts and manage stakeholders at all levels.
- Project Management: Proven ability to manage multiple campaigns, timelines and budgets simultaneously with high attention to detail.
Personal Attributes
- Proactive & Adaptable: A self‑starter who can navigate shifting priorities and fast‑changing digital landscapes.
- Strategic & Results‑Oriented: A thinker who translates creative ideas into actionable, measurable outcomes.
Cultural Fit
If you are kind, collaborative and driven by excellence, you will thrive here. We work without silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If you take ownership of your decisions, your performance and your results, this is your place.
Benefits
- Flexible schedule and hybrid work options
- Internal mobility, referral programme
- Celebrate your birthday with a day off
- And many more!
Influencer Marketing Specialist employer: SAMY UK
At SAMY, we pride ourselves on being a dynamic and innovative employer that fosters a collaborative work culture where creativity and strategic thinking thrive. As an Influencer Marketing Specialist, you will enjoy flexible working arrangements, opportunities for internal mobility, and a supportive environment that encourages personal and professional growth. Join us in shaping impactful campaigns for prestigious clients while celebrating your achievements with unique benefits like a day off for your birthday.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy to reach out to potential contacts on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. Use data-driven insights to highlight your impact. When you apply through our website, make sure to include this portfolio to stand out from the crowd.
✨Tip Number 3
Be ready to pitch! Prepare a few creative ideas for influencer campaigns that align with SAMY’s mission. This shows initiative and gives you a chance to demonstrate your strategic thinking during interviews. Remember, we love fresh ideas!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your finger on the pulse of the creator economy. This knowledge will not only help you in interviews but also in crafting compelling pitches when you apply through our site.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for influencer marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about building impactful campaigns and relationships with creators.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing. We’re looking for someone who can demonstrate their understanding of the creator economy and how it ties into successful campaigns, so be specific about your past roles and achievements.
Be Data-Driven:Since we value data-driven insights, include examples of how you've used analytics to inform your strategies. Show us how you’ve turned numbers into actionable plans that led to successful outcomes in your previous projects.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at SAMY UK
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with SAMY's recent campaigns and think about how you can contribute to their strategies. This shows your passion and understanding of the role.
✨Showcase Your Creative Ideas
Prepare a few innovative campaign ideas that align with SAMY's mission. Think about how you can leverage data-driven insights to create impactful influencer partnerships. Presenting fresh concepts will demonstrate your strategic thinking and creativity.
✨Master the Art of Storytelling
As an Influencer Marketing Specialist, storytelling is key. Practice articulating your past experiences in a way that highlights your successes and the impact of your campaigns. Use specific examples to illustrate how you've built relationships and executed successful strategies.
✨Be Ready for Questions on Collaboration
Expect questions about how you work with cross-functional teams. Prepare to discuss your experience in collaborating with creative, strategy, and community management teams. Highlight your ability to integrate influencer assets into broader media plans and how you ensure operational excellence.
