Social Media Community Manager in London

Based in Old Street, London, SAMY UK is a dynamic marketing agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like L'Oréal, McLaren and The North Face.

Your Mission

We’re seeking a creative and strategic Social Media Community Manager with a passion for building engaged online communities. In this pivotal role, you’ll be responsible for developing innovative community engagement strategies, bringing them to life, and strategically managing their performance across platforms to resonate deeply with our client’s audiences. You’ll be instrumental in shaping the online presence of some of our biggest brands.

Key Responsibilities

• Community Strategy & Leadership: Lead the day-to-day community management across various social media platforms for a diverse client portfolio. Define and implement community management strategies that align with client objectives and brand aesthetics. Stay at the forefront of algorithm updates, emerging platform features, and industry trends to optimise community engagement continuously and reach. Develop and champion innovative community-first concepts that push boundaries and deliver significant results. Lead the reactive creation and deployment of content to capitalise on emerging trends in culture and specific client sectors (automotive, travel, outdoor fashion), ensuring peak relevancy. Contribute to the development of internal best practices and processes for social media community management.
• Content Creation & Production Oversight: Capture and execute box pops, live event coverage, social-first concepts and behind the scenes on shoots. Support on ideation for creative social-first concepts. Support content calendar conceiving with community-powered ideas. Create compelling post captions that elevate visuals and drive engagement. Work closely with designers and the production team, as required, for more involved campaigns and shoots.
• Performance Monitoring & Strategic Analysis: Lead the generation of insightful and actionable reports on social media performance, providing data-driven recommendations for optimisation in monthly reports and Quarterly Business Reviews (QBRs). Conduct competitive analysis to identify trends, benchmark performance, and inform strategic decision-making within the relevant markets. Utilise social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics) to track, interpret, and report on performance at a strategic level.
• Client & Stakeholder Management: Support the development and delivery of compelling client community presentations and reports, clearly articulating social media strategies, results, and future recommendations. Proactively manage client expectations, complex client needs, and challenges within their respective industries, ensuring timely collection of assets and approvals. Collaborate effectively with internal teams (e.g., creative, account management) to ensure seamless campaign execution and integrated marketing efforts. Ability to present to a room of key clients and guide them on best practices.
• Innovation & Industry Leadership: Continuously explore and implement the latest social media trends, tools, and technologies to enhance campaign effectiveness and drive innovation across community engagement. Actively participate in industry events, webinars, and workshops to stay informed and share knowledge, positioning SHARE as a thought leader.

Requirements / Qualifications

• Proven experience (2-3+ years) in a social media management role, ideally in an agency environment or in-house for a consumer brand, with experience in community management a must for the role.
• Demonstrable success in developing, leading, and executing impactful social media strategies that have delivered measurable results for consumer brands.
• Deep understanding of the nuances and best practices for various social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok) and their application to lifestyle and entertainment content – specifically adept in TikTok with experience working on a profile or brands' TikTok to build content and community.
• Exceptional written and verbal communication skills, with the ability to craft compelling and brand-aligned content and engage effectively with communities.
• Experience with using social media analytics tools to track, interpret, and report on performance (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics, TikTok Analytics, Google Analytics).
• Experience with social media management and scheduling tools (Sprinkler, Hootsuite, Buffer, Sprout Social, etc.).
• Strong understanding and use of social tech relevant to content creation and community management.
• Solid understanding of design principles and basic photo/video editing skills are essential.
• Excellent organisational skills, meticulous attention to detail, and the ability to manage multiple projects simultaneously.
• A strong portfolio brimming with epic digital and social ideas, showcasing successful social media campaigns, hands-on content creation, and community-building initiatives.
• A proven track record of delivering big results from killer creative thinking.

Personal Attributes

• Highly creative and innovative with a passion for pushing boundaries in content creation and community building for relevant client sectors.
• Proactive, self-motivated, and takes initiative.
• A strategic thinker with a results-oriented mindset.
• Excellent problem-solving skills and the ability to adapt to changing situations.
• A collaborative and strong team player with excellent interpersonal skills.
• Eager to learn, grow, and contribute significantly to a dynamic agency environment.

Benefits

• Workplace pension scheme
• Quarterly company outings & awards
• Fully stocked breakfast kitchen and beer fridge
• 3pm finish Fridays
• Flexible hybrid working
• Wellhub - subsidised gym memberships
• Training & Mentor scheme
• Monthly massage & hairdresser appointments
• Employee referral scheme
• Employee assistance programme (Health Assured)
• Employee health benefit (Medicash)
• GOV bike cycle to work scheme
• Season ticket loan
• Holiday entitlement is 25 days during the holiday year which runs from 1st January to 31st December. An additional 8 days in respect of public/bank holidays are granted.