Commercial/New Business Director

Join to apply for the Commercial/New Business Director role at SAMY Alliance 1 week ago Be among the first 25 applicants Join to apply for the Commercial/New Business Director role at SAMY Alliance About Samy Alliance Samy Alliance is an award-winning integrated marketing and communications group specialising in About Samy Alliance Samy Alliance is an award-winning integrated marketing and communications group specialising in social media intelligence , influencer marketing , digital content , paid media , and social commerce . With a global footprint and local market expertise, we help brands connect meaningfully with audiences through culturally relevant, data-driven strategies. We work with some of the world’s most recognisable brands, delivering bold, results-driven campaigns that blend creativity with innovation. The Role We are seeking an experienced and commercially driven New Business Director to lead our growth agenda across Northern Europe. This is a senior, high-impact role for a relationship builder and digital native who understands the evolving landscape of social-first marketing. You will be responsible for identifying and securing new business opportunities across key verticals including retail, FMCG, tech, lifestyle, and beauty. The ideal candidate has a deep understanding of the social and influencer marketing ecosystem , experience in paid media strategy , and is fluent in the social commerce space. Familiarity with Sprinklr or other enterprise social media platforms is preferable, enabling you to bring a data-led, performance-focused approach to client acquisition. Key Responsibilities Lead New Business Development in Northern Europe, identifying and converting strategic opportunities across target markets. Own the sales pipeline from prospecting through to pitch and negotiation, collaborating with strategy, creative, and media teams to deliver high-impact proposals. Managing an SDR Sales team to provide direction and also convert meetings generated by the sales function. Build and nurture relationships with senior marketing leaders, brand directors, and procurement teams in both direct-to-consumer and enterprise organisations. Develop regional go-to-market strategies , aligned with global objectives, local trends, and sector-specific growth opportunities. Use platforms like Sprinklr to demonstrate how data and audience insights inform smarter creative, influencer selection, campaign measurement, and content optimisation. Work closely with the global growth and marketing team to contribute to thought leadership , outbound marketing campaigns, and industry visibility across events and panels. Champion Samy’s integrated capabilities , particularly in influencer marketing, paid social, social commerce, digital creative, and content amplification. Requirements 6–10 years of business development or commercial leadership within an agency, martech, media, or influencer network environment. Proven success in growing revenue pipelines and closing complex deals with global or regional brands. Strong understanding of social-first strategies , including influencer marketing, paid media (Meta, TikTok, YouTube), and commerce activation. Experience using tools such as Sprinklr . Excellent communicator, confident presenting to C-level stakeholders and representing the agency in the market. Strong commercial acumen with the ability to articulate ROI, KPIs, and performance-based solutions. Benefits Workplace pension scheme SHARE Birthday bank holiday in November 3pm finish every Friday Flexible hybrid working Gympass Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Business Development Industries Advertising Services Referrals increase your chances of interviewing at SAMY Alliance by 2x Sign in to set job alerts for “New Business Director” roles. 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