At a Glance
- Tasks: Lead influencer marketing strategies and mentor a dynamic team for a global outdoor brand.
- Company: Join SAMY, a trailblazer in brand communication and influencer marketing.
- Benefits: Enjoy flexible schedules, hybrid work, and unique perks like birthday leave.
- Other info: Embrace a culture of collaboration, growth, and inclusivity at SAMY.
- Why this job: Be part of a creative powerhouse that challenges norms and drives real impact.
- Qualifications: 7+ years in influencer marketing with strong leadership and strategic skills.
The predicted salary is between 56250 - 68750 £ per year.
About SAMY
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 18+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
Role Mission
As Influencer Marketing Director, you will lead the strategic vision and execution of influencer marketing for a key global client, ensuring operational excellence and measurable business impact. You will oversee the Influencer Marketing team, integrate influencer and social strategies, and drive continuous innovation to strengthen client partnerships and support account growth.
Key responsibilities
- Team Leadership & Operational Excellence: Lead and mentor the Influencer Marketing team, ensuring campaigns are executed efficiently, resources are allocated effectively, and operational excellence is maintained across all projects.
- Influencer Marketing Strategy: Own the strategic direction of influencer marketing for a major global outdoor brand, ensuring campaigns are insight-driven, culturally relevant, and aligned with business objectives.
- Social & Influencer Integration: Work closely with Social Media teams to ensure influencer marketing complements broader social strategies, identifying opportunities to strengthen both services and maximize client impact.
- Client Partnership: Act as the senior strategic advisor for the client, continuously improving influencer marketing performance, challenging existing approaches, and building long-term trusted relationships.
- Business Growth: Identify opportunities to expand the influencer marketing scope, support account growth, and contribute to the evolution of the client's social and influencer ecosystem.
Skills & experience
- 7+ years of experience in Influencer Marketing, with a strong strategic and hands-on understanding of campaign development, execution, and optimisation.
- Proven experience leading Influencer Marketing teams, mentoring talent, overseeing campaign delivery, and collaborating with cross-functional teams in international environments.
- Strong understanding of Influencer Marketing and Social Media, with the ability to develop integrated strategies that drive measurable business results.
- Experience managing global or regional clients within a digital marketing, social media, or influencer agency environment, building trusted client relationships and identifying account growth opportunities.
- Strong commercial and analytical mindset, with the ability to translate business objectives into effective influencer marketing strategies.
- Experience with influencer marketing platforms and measurement tools (e.g. IQ Data or similar) is a plus.
- An interest in outdoor, lifestyle, or culturally driven brands is highly valued.
Benefits:
- Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.
- A global mobility plan that lets you move across SAMY, unlock new markets, and turn your next career step into a real adventure.
- Celebrate your birthday with a day off, and enjoy December 24th and 31st as company holidays—time to switch off, recharge, and focus on what really matters.
- A transparent, performance-driven compensation framework, designed to reward impact, support growth, and ensure fairness at every stage of your career.
- Workplace pension scheme
- MediCash (Health Benefit)
- Referral Program
- Wellhub - subsidised gym memberships
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger. Different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive.
Influencer Marketing Director employer: SAMY
At SAMY, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. With flexible working arrangements, unlimited holidays, and a strong focus on employee growth through mentorship and global mobility opportunities, we foster a culture where every team member can thrive. Join us in a vibrant environment that celebrates diversity and encourages bold ideas, making it an exciting place to shape the future of brand communication.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SAMY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SAMY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SAMY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SAMY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SAMY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SAMY:Show us that you’ve done your homework! In your application, briefly mention what you admire about SAMY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SAMY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SAMY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SAMY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
