At a Glance
- Tasks: Shape and deliver brand strategies in a fast-paced food business.
- Company: Join a dynamic team at Food For Now, part of Samworth Brothers.
- Benefits: Enjoy flexible processes, health support, employee discounts, and growth opportunities.
- Other info: Collaborative culture with a commitment to diversity and inclusion.
- Why this job: Make a real impact on brand awareness and commercial growth.
- Qualifications: Experience in brand management and strong stakeholder skills required.
The predicted salary is between 40500 - 49500 £ per year.
Are you a creative and commercially minded marketer with a passion for building brands that stand out? We're looking for a talented Brand Manager to join our Marketing Team and play a key role in shaping and delivering our brand strategy across a fast-paced and growing food business. Based within Food For Now, you'll act as the guardian of our brands, ensuring consistency, innovation and impactful activation across multiple channels.
Reporting to the Head of Marketing, you'll be responsible for developing and executing annual brand plans, driving successful product launches, and creating engaging marketing campaigns that strengthen brand awareness and support commercial growth. You'll work closely with colleagues across Category, NPD, Commercial, Sales and Operations, as well as external agencies and key customer accounts.
Key Responsibilities
- Develop and deliver annual brand plans aligned to customer and business strategies.
- Lead brand activation projects across product launches, packaging, eCommerce and experiential marketing.
- Manage the development of packaging, design assets and branded collateral.
- Partner with Category and NPD teams to support new and existing product development projects.
- Create compelling marketing materials for trade, consumer and online channels.
- Support PR and brand awareness initiatives across the business and wider industry.
About You
We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You'll bring the following skills and experience:
- You will have experience in brand management, marketing or category/brand activation (FMCG experience is a plus).
- Having confidence to shape strategy, turning it into practical plans and campaigns.
- Bringing strong stakeholder skills and the ability to work across teams with pace and clarity.
- You will demonstrate experience working with agencies and partners to deliver high-quality creative and media activity.
- Evidencing strong commercial thinking, with an eye for performance, margin and growth opportunities.
- You will have a structured approach to planning, prioritising and delivering multiple projects at once.
What We Offer
We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.
- Company pension scheme
- Access to health and well-being support, such as healthcare, optical and dental discounts
- Employee discount scheme
- Experience annual pay reviews
- Profit related pay
- Opportunity for extended leave
- Free on-site parking
- Unlock your potential through training and growth opportunities
About Us
Food For Now specialises in the daily delivery of short shelf-life products, serving a wide range of customers with an equally diverse portfolio of brands and offerings. Agile, responsive, and growing rapidly, we're proud to be helping retailers meet the demands of today's fast-paced food landscape.
At Food For Now, we're more than just a logistics and supply operation—we're a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.
Ready to make a difference? Join us and be part of something special!
We're proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that's fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.
Brand Manager employer: Samworth Brothers
At Samworth Brothers, we pride ourselves on being an excellent employer that fosters a collaborative and inclusive work culture. Our hybrid working model allows for flexibility, while our commitment to employee development ensures that you have ample opportunities for growth within the finance team. Located in a vibrant area, we offer a supportive environment where your contributions are valued, making this role not just a job, but a meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Samworth Brothers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Samworth Brothers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Samworth Brothers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Samworth Brothers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Samworth Brothers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Samworth Brothers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Samworth Brothers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Samworth Brothers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Samworth Brothers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Samworth Brothers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
