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- Tasks: Lead brand strategy and create exciting marketing campaigns for our Meals brands.
- Company: Join the family at Samworth Brothers, a fourth-generation food business.
- Benefits: Enjoy enhanced pension, private health scheme, employee discounts, and annual pay reviews.
- Why this job: Shape the future of food brands while working in a collaborative and inclusive environment.
- Qualifications: Experience in brand leadership within a fast-paced FMCG setting is essential.
- Other info: Be part of a thriving family culture with opportunities for personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join the Samworth Brothers Team and become part of our dynamic family! At Samworth Brothers, we genuinely care about our colleagues and strive to create an engaging environment that values your unique contributions. We are committed to your success and offer a range of exceptional benefits that support your life and personal aspirations:
- Enhanced pension scheme
- Private health scheme
- Employee discount scheme
- Experience annual pay reviews
- Profit related pay
- Unlock your potential through training and growth opportunities
The Opportunity: Sitting on the Meals Commercial Leadership Team, you’ll work closely with the Commercial Director to shape both the long‑term (5‑year) brand vision and the short‑term execution that brings it to life. This is a role for someone who loves balancing big‑picture strategy with hands‑on delivery — building brand equity, accelerating shopper conversion and creating innovation pipelines that genuinely excite consumers and retailers. You’ll lead and develop a talented marketing team, collaborate with best‑in‑class agency partners, and play a key role in the wider Samworth Brothers marketing community.
Key Responsibilities:
- Owning and evolving the brand strategy and execution plan for our Meals brands
- Defining brand positioning and building distinctive, talked‑about marketing campaigns
- Shaping and delivering shopper marketing strategies that convert at fixture — physical and digital
- Driving an impulse‑led innovation pipeline, rooted in consumer insight
- Monitoring brand performance, sharing learnings and continuously optimising results
- Leading, inspiring and developing Brand Managers and Marketing Executives
The Ideal Candidate: We believe that success is built upon collaboration and diverse perspectives. At Samworth Brothers, we welcome candidates who are passionate about working together to achieve greatness. As a valued member of our team, you will bring the following skills and experience:
- Strong brand and campaign leadership experience in a fast‑paced FMCG environment
- A blend of creative flair and analytical rigour, grounded in insight
- The confidence to challenge, influence and lead with clarity
- A collaborative, people‑first leadership style
- A genuine passion for food, taste trends and quality
We also want you to thrive in an engaging and inclusive work culture where you will have the opportunity to take on personal accountability and take pride in your work. We encourage positive communication, and the building of strong collaborative relationships is essential to every role. Join us at Samworth Brothers, where you’ll be more than just a team member – you’ll be an integral part of our thriving family. Apply today and embark on an exciting journey with us!
About Us: We are a fourth‑generation family business producing high quality own‑label products for many of the UK’s best‑known retailers along with our own brands including Ginsters, Soreen, Higgidy, Dickinson & Morris, Urban Eat, West Cornwall Pasty Company and Walker & Son. We employ over 10,000 people in well‑invested modern food manufacturing sites around the country. At Samworth Brothers we take pride in our family feel within our businesses and work together to make things happen. We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us. We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers.
Brand Marketing Manager employer: Samworth Brothers Ltd
Contact Detail:
Samworth Brothers Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Samworth Brothers. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your passion for food and marketing! When you get the chance to interview, share your insights on taste trends and how they can shape brand strategies. Let them see your creative flair and analytical skills in action.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would lead a team or tackle a challenging campaign. Use examples from your past experiences to demonstrate your collaborative and people-first leadership style.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Samworth Brothers family.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for food and marketing shine through! We want to see your genuine enthusiasm for the role and how it aligns with our values at Samworth Brothers.
Tailor Your CV: Make sure your CV is tailored to highlight your brand and campaign leadership experience in FMCG. We’re looking for that blend of creativity and analytical skills, so don’t hold back on showcasing your achievements!
Be Authentic: We value collaboration and diverse perspectives, so be yourself in your application. Share your unique experiences and insights that demonstrate your people-first leadership style and how you can contribute to our family culture.
Apply Through Our Website: Don’t forget to apply through our official website! It’s the best way to ensure your application gets to us directly, and we can’t wait to see what you bring to the table.
How to prepare for a job interview at Samworth Brothers Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Samworth Brothers' brands and their unique selling points. Understand their market position and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Leadership Style
Prepare examples that highlight your collaborative, people-first leadership style. Think of specific instances where you've inspired a team or driven successful campaigns. This aligns perfectly with what they’re looking for in a Brand Marketing Manager.
✨Balance Creativity with Analytics
Be ready to discuss how you blend creative ideas with analytical insights. Bring examples of past campaigns where you used data to drive decisions. This will demonstrate your ability to balance big-picture thinking with hands-on execution.
✨Ask Insightful Questions
Prepare thoughtful questions about their brand vision and marketing strategies. This shows your enthusiasm for the role and helps you gauge if their culture aligns with your values. Plus, it opens up a dialogue that can make you memorable!
