At a Glance
- Tasks: Analyse market data, identify trends, and support marketing strategies.
- Company: Join a forward-thinking SME in the dynamic marketing industry.
- Benefits: Enjoy a hybrid work model with flexibility and competitive salary.
- Why this job: Be part of a critical role driving data-driven marketing initiatives.
- Qualifications: Strong analytical skills and proficiency in tools like Google Analytics required.
- Other info: Opportunity to present findings and influence marketing decisions.
The predicted salary is between 30000 - 45000 £ per year.
My client, a forward-thinking SME in the marketing industry, is seeking a detail-oriented Marketing Analyst to join their team in London. The successful candidate will be responsible for analysing market data, identifying trends, and providing insights to support marketing strategies and decision-making processes. This is a critical role that will help drive data-driven marketing initiatives and optimise campaign performance.
Key Responsibilities:
- Collect and analyse data from various marketing channels.
- Generate reports and present findings to the marketing team.
- Monitor and analyse market trends and competitors’ activities.
- Provide insights and recommendations based on data analysis to improve marketing strategies.
- Work with the marketing team to set and track performance metrics for campaigns.
Skills:
- Strong analytical skills with the ability to interpret complex data sets.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel, Tableau).
- Excellent attention to detail and organisational skills.
- Ability to communicate findings effectively to non-technical stakeholders.
- Understanding of marketing principles and strategies.
Salary: £30,000 – £45,000 per annum
Job Type: Full-time, Hybrid (3 days in office, 2 days from home)
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Marketing Analyst employer: Samuel Reid Group
Contact Detail:
Samuel Reid Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest marketing analytics tools like Google Analytics and Tableau. Being able to demonstrate your proficiency in these tools during interviews can set you apart from other candidates.
✨Tip Number 2
Stay updated on current market trends and competitor activities. Showing that you have a keen understanding of the industry landscape will impress potential employers and highlight your analytical skills.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. This will showcase your ability to apply analytical insights effectively.
✨Tip Number 4
Practice communicating complex data findings in simple terms. Being able to convey your insights to non-technical stakeholders is crucial for a Marketing Analyst role, so consider mock interviews to refine this skill.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your analytical skills and experience with tools like Google Analytics, Excel, and Tableau. Use specific examples of how you've used data to drive marketing strategies in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your attention to detail and ability to communicate complex data insights to non-technical stakeholders. Mention your understanding of marketing principles and how you can contribute to the company's goals.
Showcase Relevant Experience: When detailing your work experience, focus on roles where you collected and analysed market data. Highlight any reports you generated and how your insights influenced marketing decisions or campaign performance.
Prepare for Potential Questions: Think about how you would explain your analytical process and findings to someone without a technical background. Be ready to discuss specific trends you've identified in past roles and how they impacted marketing strategies.
How to prepare for a job interview at Samuel Reid Group
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis. Bring examples of how you've used tools like Google Analytics or Excel to derive insights from complex data sets, as this will demonstrate your capability to handle the responsibilities of the role.
✨Know the Company and Its Market
Research the company and its position in the marketing industry. Understanding their target audience, recent campaigns, and competitors will allow you to tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would approach specific marketing challenges or data analysis scenarios. Practising your responses to these types of questions can help you articulate your thought process and problem-solving skills effectively.
✨Communicate Clearly and Confidently
Since you'll need to present findings to non-technical stakeholders, practice explaining complex data in simple terms. This will showcase your ability to communicate effectively, which is crucial for the role of a Marketing Analyst.