Head of PR in London

The mission of the One Samsung Division is to deliver integrated solutions for customers – we bring the breadth of our technology offering together through our brand communications and partner engagement to deliver incremental revenue.

Within Corporate Marketing, we act as a cohort of discipline experts, driving forward One Samsung whilst supporting delivery of our product divisions’ objectives across PR, Brand, Social Media, CSR and Marketing Operational Excellence.

The Head of PR is a vital role, bringing together our external media relations, PR programmes and earned-first campaigns into a streamlined approach. This role will craft relevant stories that enhance our brand image whilst also driving the highest standard executions that deliver PR KPI growth. The Head of PR is accountable for creating the overall PR strategy for Samsung UK, which will bring together:

• Thought Leadership – develop a meaningful Thought Leadership programme that enhances the brand’s reputation within the UK. Focused on key technologies and human-centric storytelling, you will collaborate with Global/European teams to identify themes, develop exec messaging that cuts through and identify key exec comms interviews.
• Launches – lead the PR output as part of an integrated marketing team that create 360° plans to drive demand and consideration for our product categories. We pride ourselves on our strong PR results locally, with many best practice examples selected by Global leaders. We continuously want to level-up and find exciting new ways to activate these key commercial moments.
• Press Office – responsible for our UK Press Office proactive approach, identifying ways to keep Samsung “front-of-mind” all year round and continuously drive performance results and ROI for our monthly retainer investment. Triage inbound product or brand issues and move into Issues Management Process as appropriate.
• “In Life” PR Campaigns – craft campaigns with cultural relevance and huge earned potential. These campaigns should drive an emotional connection with customers and grow PR results on a consistent basis.
• Awards & Reviews – the PR team is responsible for delivering an extensive Awards & Reviews programme for all products. We wish to maintain a high volume of 5* / Best Product awards that can be used throughout our marketing activations. In your role, you will challenge the team to drive an efficient and effective approach.
• Global Events/Trade Shows – accountable for creating PR plans specific to the Trade Show messaging and product unveil plans, increase coverage volume, positive sentiment and Share of Voice during priority Launches, Consumer Electronics and Mobile Tech trade shows (E.g. Unpacked, Unboxed, CES, MWC, IFA).
• Go Digital – find new pathways to drive quality traffic to Samsung.com, and leverage AI tech stack to drive efficiencies and enhanced insights across all PR workstreams (e.g. Insights, Data Analysis, Reporting, Content Generation).

Your key people management responsibilities include:

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.
• Manage the onboarding, offboarding process and the entirety of the colleague lifecycle process for all team members.
• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

To be successful, you will possess the following skills and attributes:

• Extensive PR experience, either agency or in-house (+10 years, min. 5 years in Senior positions)
• Proven track record for delivering high-impact communications campaigns and projects for high-profile brands
• A growth mindset – identifying opportunities and removing barriers to progress
• Proven ROI delivery across Retainer, Campaigns and Launch Activities
• Consistent Growth to PR KPIs – Coverage Volume/Traffic, Sentiment, Share of Voice, Traffic/Sales
• A trusted counterpart to Senior Management team and Global/European counterparts
• A motivated and resilient leader that inspires others to review activities and identify new solutions that will drive change

Benefits of working at Samsung include:

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Healthcare cash plan or private medical – single/family cover
• Income protection
• Enhanced pension contribution
• Three volunteering days each year
• Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.