Hospitality Business Development Manager

Position Summary

Why join our team? The Display team sits within the CE division and covers four key product categories - LED, LCD Monitor, Smart Signage LFD and Hospitality TV (HTV). Samsung is a clear market leader in LFD, HTV and LED, and the business is focused on defending these #1 positions while re-establishing leadership in LCD Monitor. Hospitality is one of the division's most important growth engines: rising guest expectations, the shift to IP-based in-room systems and the convergence of Hospitality TV with digital signage are reshaping how UK hotels, resorts, F&B and leisure venues buy and deploy display technology. This role owns Samsung's response to that change - protecting and growing the core HTV business while building a new Hospitality digital signage and solutions business alongside it.

Role and Responsibilities

• Your key responsibilities reporting into the Head of Signage, the Hospitality Business Development Manager owns and delivers the HTV and Hospitality Digital Signage Management Plan. This aligns with market-share growth ambitions - defending Samsung's #1 HTV position while establishing Samsung as the leader in hospitality digital signage.
• As the lead Sales and Channel contributor for the Hospitality vertical, manage End User and Channel relationships to ensure a 'Samsung First' approach across both HTV and Digital Signage.
• This spans global multinational hotel chains, management and franchise groups and local independent 5* venues, as well as restaurants, bars, casinos, healthcare and leisure operators across the wider Hospitality ecosystem.
• Manage Sell In and Sell Out through Distribution and T2 partners for HTV, and adapt to the changing UK route-to-market as the channel shifts from traditional AV distribution towards specialist hospitality system integrators, IPTV and installation partners and solution resellers.
• Deliver YoY growth and increased market share in each segment.
• Manage the channel to achieve the Business Management Plan and market-share ambitions, with a clear focus on strategic Sell In and consistent, structured Sell Out.
• Recruit, enable and grow system integrators and solution partners who can position Samsung's full hospitality display portfolio.
• Grow the Hospitality Digital Signage business by attaching LFD, LED, Micro LED and outdoor displays to hospitality projects - lobby and reception video walls, digital menu boards and F&B screens, wayfinding, meeting-and-events and back-of-house communication - moving the conversation from a single in-room TV to a whole-property display estate.
• Sell solutions, not just hardware.
• Lead with Samsung's software and cloud platforms - LYNK Cloud for centralised HTV management and in-room revenue, and Samsung VXT for cloud-native signage content management - together with SmartThings Pro, Google Cast / AirPlay and OTT integration to create differentiated, recurring-value guest experiences.
• Create new business by proactively hunting whitespace accounts and adjacent verticals (branded hotel groups, serviced apartments, student accommodation, casinos, cruise, healthcare and premium F&B).
• Build a qualified pipeline of HTV and signage opportunities and convert competitor estates to Samsung.
• Manage 3-4 direct partners at a day-to-day level, attending customer and integrator sites and working alongside their End User customers on live hospitality projects.
• Own the marketing and demand-generation plan with each partner and ensure sales activities and campaigns are confirmed and rolled out.
• Enable the business to achieve Sell In ambitions across both HTV and Hospitality signage categories.
• Manage daily commercial operations within the channel, e.g. deal registrations, project pricing and SKU promotions.

What we need for this role

• A strong commercial background, comfortable with stock, sales and margin metrics.
• Experience in Product or Category Management is an advantage, as is exposure to solution or project-based selling.
• A background in Hospitality, AV, Pro Display / digital signage, IT solutions or consumer electronics channels is beneficial - particularly experience selling through system integrators and distributors.
• A proactive 'hunter' mindset for new business creation: comfortable opening doors, qualifying opportunities and building pipeline in a market where the route-to-market is actively changing.
• The candidate will be a confident networker and presenter, able to build relationships from operator decision-makers through to installer and integrator engineers, and to take a broad commercial view when making decisions.
• The candidate will need strong experience with Microsoft Office, with particular proficiency in Excel and PowerPoint.
• Experience in industry is essential with background of success in a previous role.
• Educated to degree level is desired.

What does success look like?

• The candidate needs to be highly self-motivated and pro-active in their approach to work.
• In a hospitality market that is shifting from RF to IP, from hardware to solutions and from TV-only to whole-property signage, planning for the future is as important as making day-to-day decisions in this role.
• Within your first 6-12 months in role you should have gained a strong grip on Samsung internal processes and a clear understanding of how both the HTV and Hospitality signage categories work.
• Within a year you should have produced a strategy presentation setting out your vision for the category - how we will protect and grow HTV, scale digital signage and win new business - and how we will achieve it.
• Success will be measured through market-share performance, retained consolidated profit, digital-signage attach rate and new-business pipeline converted within the Hospitality vertical.
• You will maintain a fully up-to-date Price List and Roadmap covering both HTV and Hospitality signage in order to keep the business organised.
• Review stock and promotions daily to protect strong stock and market-share metrics.
• Pushing the wider team to grow market share across both categories will be crucial to success on a daily basis.
• The candidate must be organised and push the wider team with rigour in order to ensure success of category that operated on a 12-16 week lead-time.

Skills and Qualifications

• Regular Hybrid working - 3 days in the office and 2 days at home per week.
• Bonus scheme linked to individual, team and company performance.
• Car allowance.
• Private medical – family cover.
• Income protection.
• Enhanced pension contribution.
• Three volunteering days each year.
• Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more.
• Holiday - 25 days plus bank holidays and an additional day off for your birthday.
• Access to discounts on a wide range of Samsung products.
• Access to a discount shopping portal.

A note on equal opportunities: We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.