CRM Campaign Manager

The European Data Marketing Team's mission is to deliver a personalised, meaningful, and premium experience to Samsung consumers across a multi-touchpoint ecosystem (website, e-store, social, email, device, app, chat, and media) to drive continuous business growth. We do this by better understanding our consumers' needs and behaviours, staying ahead of digital trends, and leveraging campaign insights to fuel continuous improvement and innovation across our digital channels.

This role is part of our European Centre of Excellence function, where you'll work closely with European subsidiaries, agency partners, and our headquarters in Korea. You'll play a key role in optimising campaign performance, driving innovation, and aligning CRM activity with Samsung's broader business goals. If you're passionate about turning customer insight into action, driving strategic innovation, and making a regional impact, we'd love to hear from you.

Role and Responsibilities

• The CRM Campaign Manager will play a pivotal role in shaping and delivering high-impact, multi-channel CRM campaigns — with a core focus on mobile flagship launches. You will be instrumental in briefing, developing, and executing CRM strategies to support our 16 European markets, using Adobe Marketing Cloud tools (including Email, Push, Loyalty App, SMS, and Shop App) to engage customers, drive retention, increase acquisition and overall CRM revenue.
• Work closely with our CRM agency to ensure our mobile flagship activity is continually being optimised and improved — testing new ideas and initiatives rigorously, and presenting back plans and strategies to both their line manager and internal/external stakeholders to continue to drive growth and innovation.

Key responsibilities:

• CRM Strategy Development: Shape, develop, and continuously optimise the European CRM strategy, with a core focus on mobile flagship launches across all CRM touchpoints. Ensure campaigns are delivered on time, to a high standard, and consistently reflect a premium, on-brand customer experience that supports both business and commercial objectives.
• Cross-functional Collaboration: Work closely with internal stakeholders (product divisions, local marketing teams, customer service and content teams…) and agency partners to align, shape and deliver compelling CRM propositions.
• Personalisation & Segmentation: Evolve segmentation and personalisation strategies to drive acquisition, retention, and overall channel engagement.
• Centre of Excellence Leadership: Provide strategic guidance to +16 local teams across Europe, ensuring alignment with global HQ strategy and providing support to our local teams.
• European Subsidiary Engagement: Act as the primary CRM contact for European subsidiaries for mobile flagship launches. Present strategy updates, campaign performance, and optimisation plans in weekly calls with the local markets.
• Performance Analysis & Reporting: Monitor and analyse CRM campaign performance across Europe. Use data insights to optimise targeting, messaging, and timing to maximise impact.
• Innovation & Testing: Champion a test-and-learn culture. Identify and test new approaches, tools, and tactics to improve campaign effectiveness to deliver best-in-class CRM strategies.
• Market Alignment: Work closely with senior stakeholders across Europe and HQ to ensure CRM activity is aligned with broader marketing plans, product priorities, and business objectives.
• Industry Awareness: Stay up to date with CRM best practices and broader industry trends. Use this knowledge to inform strategy and inspire innovation across channels.

What You'll Bring

• You're passionate about CRM, customer-focused, curious, and commercially minded. You enjoy working with data and creating campaigns that drive results. With CRM experience, you're eager to learn, collaborate, and make an impact. Highly organised and detail-oriented, you thrive in a fast-moving organisation where no two days are the same.
• You're a true team player, always looking to optimise campaigns and drive innovation to boost engagement, traffic, and sales.

What We're Looking For

• Strong knowledge of CRM channels and proven success driving customer engagement and growth.
• Experience growing traffic and revenue through CRM, with a clear understanding of segmentation and personalisation.
• Excellent team player and can-do attitude.
• Skilled at analysing data and using insights to improve campaigns.
• Strong communication and collaboration abilities across multiple teams.
• Detail-oriented with a proactive, positive mindset.
• Excellent verbal, written, and presentation skills.
• Able to thrive in a fast-paced, agile environment.
• Great time-management and prioritisation skills.
• Curious and passionate about driving innovation in a global brand.
• Highly skilled in Microsoft Excel and PowerPoint.

Desirable skills:

• Experience with data analytics tools (Qliksense).
• Previous experience managing CRM campaigns across multiple markets.
• Experience working in the Consumer Electronics or Technology industries.

Benefits of working at Samsung include:

• Hybrid working – 3 days in the office and 2 days at home per week (option to work 1 day a week at our agency in London).
• Bonus scheme linked to individual, team and company performance.
• Car allowance.
• Pension contribution.
• Three volunteering days each year.
• Holiday - 25 days plus bank holidays and an additional day off for your birthday.
• Access to discounts on a wide range of Samsung products.
• Access to a discount shopping portal.
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency.
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need.

A note on equal opportunities: We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.