Store Manager in Ashford

As a Store Manager at Samsonite, you are the driving force behind operational excellence, team performance, and customer satisfaction. You lead by example, fostering a positive and inclusive work environment while ensuring that Samsonite’s premium standards are consistently upheld. With a strategic mindset and a strong sense of accountability, you guide your team toward achieving ambitious sales targets, delivering exceptional service, and maintaining a well-organized, visually appealing store. Your leadership, adaptability, and collaborative approach make you a key contributor to the store’s success and a role model for your team.

The Store Manager position includes but is not limited to the following major accountabilities:

• Customer Service: Ensure the team consistently applies the 6 mandatory selling skills during every customer interaction, setting a high standard of service and engagement. Guide the team in following the Full Samsonite selling process to maximize every sales opportunity. Use strong product knowledge to confidently recommend solutions that meet customer needs and drive sales. Build lasting customer relationships by prompting loyalty programs and encouraging repeat purchases through personalized service. Deliver an exceptional shopping experience that goes beyond expectations, creating memorable moments for customers. Represent Samsonite's brand values in all aspects of store operations, demonstrating professionalism and passion for the brand.
• CRM Excellence: Achieve and exceed targets for both ticket association and customer contactability, ensuring accurate data capture and effective follow-up.
• Store Performance Analysis: Consistently meet and exceed store sales targets while managing operations within defined budgets. Monitor, analyze, and act on key performance indicators (KPIs) to drive continuous improvement and achieve business objectives. Identify and interpret sales trends to support accurate forecasting and strategic planning.
• Stock Management: Manage stock levels effectively and make informed decisions to optimize inventory control. Ensure all products on the shop floor are accurately priced and clearly displayed. Implement strategies to minimize losses and achieve company shrinkage targets. Plan and oversee all stock movements, ensuring timely and accurate coordination with the central retail team.
• Human Resources Management: Partner with the Area Manager to attract and recruit top talent, ensuring the store has a high-performance team. Build a strong team culture by developing team spirit, fostering collaboration, and creating a customer-focused environment with complementary strengths. Train, coach, and motivate team members to enhance skills, drive performance, and support long-term retention. Monitor and evaluate staff performance, addressing capability, attendance, and disciplinary matters in line with company policies. Plan and manage staff schedules effectively, aligning with payroll budgets and leveraging individual strengths for optimal store performance. Ensure accurate and timely implementation of HR procedures and payroll processes, maintaining compliance and precision. Track and communicate training progress using the designated training tracking tools to ensure continuous development.
• Operations: Ensure strict adherence to all company operational policies and procedures, including cash handling, banking, opening/closing routines, health & safety standards. Maintain full compliance with local legislations and company guidelines, adapting to any specific local trading requirements. Complete and submit all required documentation accurately and on time. Maintain a clean, organized, visually appealing store environment to provide a welcoming experience for customers. Oversee repairs and maintenance, ensuring issues are resolved promptly and professionally with clear follow-up. Proactively identify opportunities for improvement and implement changes that enhance business performance. Ensure store operations align with Samsonite's environmental policies and meet Green Mark standards, promoting sustainable practices throughout the business.
• Merchandising, Marketing & Promotions: Maintain store and window displays in line with Samsonite's visual merchandising standards, ensuring a premium and inviting presentation. Prepare and implement all promotions effectively, using promotional POS materials accurately and on time. Provide feedback and suggestions to adapt visual merchandising to the local customer profile for maximum impact. Identify and leverage local marketing opportunities to drive traffic and sales. Safeguard and enhance the company's image and brand reputation through consistent execution and attention to detail.
• Communication: Communicate clearly and effectively, while actively listening to others. Keep the team informed on business performance, new initiatives, and key updates to ensure alignment and engagement. Stay up to date with local market trends, customer preferences, and competitor activity, sharing insights and recommendations with management. Ensure full compliance with company policies, standards, and dress code, always maintaining a professional image. Act as a bridge between local/central management and the Samsonite leadership team, ensuring smooth information flow. Serve as a true Brand Ambassador, representing Samsonite and its values with professionalism and passion.

Reports directly to the Area Manager.