Growth Marketing Lead in Brighton

Full-time, permanent | Monday - Friday, 8.30am–5.00pm
Brighton (Hybrid or Remote)
Salary: Competitive (+ bonus, share options & benefits)

About Sampl
Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries - including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao - our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

Requirements

The role
The Growth Marketing Manager is a senior, hands-on operator who owns pipeline generation through marketing. They run paid media, manage the website and CRM, orchestrate multi-channel campaigns and measure what works. They work closely with Sales, Partnerships and Content to turn GTM priorities into executed campaigns and track performance against pipeline targets. This role is an individual contributor initially, reporting to the CMO. As Sampl grows, there is a clear scope to scale media spend, agency support and eventually build a small growth team.

Why this role matters
As Sampl invests more seriously in marketing, growth can no longer rely on ad-hoc campaigns or intuition. This role exists to turn strategy into execution and execution into measurable pipeline. The Growth Marketing Manager owns the engine that converts spend into opportunities and opportunities into revenue. They are responsible for building a repeatable, scalable demand system while delivering short-term results.

Your core focus

• Turn marketing strategy into executed campaigns that generate qualified pipeline.
• Own paid media, website performance, CRM journeys and analytics end-to-end.
• Build a clear view of what drives pipeline and continuously improve it.
• Lay the foundations for a scalable demand engine as budgets and ambition increase.

What you will own:

• Pipeline generation and growth execution
• Own marketing-sourced pipeline targets and deliver against them.
• Plan, launch and optimise growth campaigns across paid media, email, website and partners.
• Translate GTM priorities into campaigns that Sales can convert.
• Work closely with Sales to align on ICPs, messaging and handover quality.

Paid media and performance marketing

• Own paid acquisition across relevant channels, including social and search.
• Manage budgets, testing plans and optimisation.
• Continuously improve efficiency, conversion rates and cost per opportunity.

Website, conversion and CRM

• Own website performance, including landing pages, CRO and lead capture.
• Build and manage HubSpot journeys, including segmentation, nurture and lifecycle flows.
• Support account expansion and re-engagement through targeted CRM programmes.

Campaign orchestration

• Run campaigns end-to-end, from planning through execution and measurement.
• Brief content and creative clearly and pragmatically.
• Coordinate with Partnerships to activate audiences where relevant.
• Ensure campaigns launch cleanly, on time and with clear goals.

Measurement and reporting

• Build clear reporting on pipeline, conversion and ROI.
• Track performance weekly and monthly and surface insights quickly.
• Own attribution logic and work with leadership to improve confidence in the numbers.

Foundations for scale

• Put structure and process in place so growth activity is repeatable.
• Manage agencies and freelancers where needed.
• Prepare the function to scale as budgets increase.

What success looks like in 12 months

• Marketing is a predictable source of pipeline that Sales trusts.
• Campaigns are well-run, measurable and clearly linked to opportunities.
• Paid media and CRM are operating efficiently with clear insight into performance.
• The website converts consistently and supports GTM priorities.
• Leadership has confidence in reporting and understands what is driving growth.
• The foundations are in place to scale spend and build a small growth team.

About you:

Must have

• 5–8 years’ experience in growth, demand gen or performance marketing in fast scaling companies.
• Proven experience owning pipeline or revenue-linked targets.
• Strong hands-on capability across paid media, website optimisation and CRM.
• Comfort running campaigns end-to-end and owning results.
• Strong analytical skills and confidence working with data, attribution and reporting.
• Ability to work cross-functionally with Sales, Partnerships and Content.
• Clear communicator who prefers action and outcomes over theory.

Nice to have

• Experience in B2B, SaaS, platforms or complex enterprise sales environments.
• Experience working with HubSpot or similar marketing automation tools.
• Familiarity with account-based or enterprise GTM models.
• Experience managing agencies or freelancers.

Benefits

• Competitive base salary + uncapped performance bonus tied to growth targets
• EMI share options scheme
• Flexible hybrid working (<2>
• Pension scheme
• Private healthcare
• Health & wellbeing benefits package
• Generous holiday allowance, including year-end shutdown
• Regular team socials and a supportive, high-energy culture
• Opportunities for international work as we expand into new markets

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.