Senior Director, Product Management - International Product Strategy

Overview
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions.

Role and scope
We are seeking a hands-on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual contributor role for someone who thrives on building and working cross-functionally with other product managers and owners — a hustler who will roll up their sleeves to drive international product success.

Responsibilities

• Market Expansion Strategy: Evaluate and prioritize international market opportunities and launches based on market dynamics, regulatory requirements, and business potential. Build data-driven business cases and define the full go-to-market product requirements for new geographic markets.
• Product Advocacy: Ensure US-initiated products and features account for international customer requirements from conception through launch. Represent non-US market needs; include non-US market requirements in product planning, roadmap discussions, and prioritization decisions; identify gaps between current capabilities and international needs; pursue international-origin opportunities.
• Market intelligence and opportunity discovery: Monitor existing international markets to identify product opportunities and champion promising international-origin concepts for development.
• Strategic cross-regional collaboration: Connect dots across regions to identify patterns and scalable opportunities; work with product managers and product owners as peers; partner with sales, customer success, and regional teams to gather market intelligence and influence product strategy through data and insights.
• Cross-functional collaboration and influence: Influence product strategy through data, customer insights, and market expertise rather than positional authority.

Requirements and experience:

• 10+ years in product management or product strategy with significant international experience; deep understanding of ad tech and/or measurement landscapes across multiple geographies.
• Proven ability to work independently and drive results; track record of influencing cross-functional teams in a matrixed environment.
• Strong analytical skills with experience building market entry business cases.
• Willingness to travel internationally (25–35%).

Qualifications

• 10+ years in product management or product strategy roles, with significant international experience.
• Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies.
• Proven ability to work independently and drive results without a team — you are a doer, not just a strategist.
• Track record of successfully influencing cross-functional teams in a matrixed environment.
• Strong analytical skills with experience building market entry business cases.
• Willingness to travel internationally (25–35%) to deeply understand markets and customers.
• Comfort with ambiguity and ability to build structure where none exists.
• Experience launching products in 3+ international markets.
• Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations).
• Ability to balance strategic thinking with tactical execution; low ego, high hustle mentality — you do what needs to be done.
• Native or professional fluency in languages beyond English (preferred but not required).

About Samba / Equal Opportunity
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.