Global Product Director: International Expansion (Ad Tech) in London

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We're seeking a hands-on product leader to own our international expansion strategy and ensure our ad tech and measurement solutions meet the needs of global markets. This is an individual contributor role for someone who thrives on building and working cross-functionally with other product managers and owners — a hustler who will roll up their sleeves to drive international product success.

As our International Product leader, you'll be the voice of non-US markets within our product organization, working horizontally across product managers and owners to shape strategy and execution. You'll balance three critical priorities:

• Identifying and evaluating new market opportunities and country launches
• Ensuring US-originated products serve international customer needs
• Uncovering product opportunities that originate from markets where we already operate

Market Expansion Strategy

• Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential
• Build business cases that answer "where should we expand and why" with data-driven analysis
• Define full playbook for go-to-market product requirements for new geographic markets

International Product Advocacy

• Ensure US-initiated products and features account for international customer requirements from conception through launch
• Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions
• Identify gaps between current product capabilities and international market requirements

International-Origin Opportunities

• Actively monitor existing international markets to identify product opportunities that may not emerge from US teams
• Champion promising international-origin concepts and build support for their development
• Connect dots across regions to identify patterns and scalable opportunities

Cross-Functional Collaboration

• Work directly with product managers and product owners as a peer and advisor on international considerations
• Partner with sales, customer success, and regional teams to gather market intelligence without relying on them to do the work
• Influence product strategy through data, customer insights, and market expertise rather than positional authority

Qualifications

• 10+ years in product management or product strategy roles, with significant experience in international markets
• Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies
• Proven ability to work independently and drive results without a team—you're a doer, not just a strategist
• Track record of successfully influencing cross-functional teams in a matrixed environment
• Strong analytical skills with experience building market entry business cases
• Willingness to travel internationally (25-35%) to deeply understand markets and customers
• Comfort with ambiguity and ability to build structure where none exists

What Sets You Apart

• Experience launching products in 3+ international markets
• Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations)
• Ability to balance strategic thinking with tactical execution
• Low ego, high hustle mentality—you do what needs to be done
• Native or professional fluency in languages beyond English (preferred but not required)

This role reports to Head of Product and is based in London. We're looking for someone who sees international markets as their product, approaches expansion with rigor and curiosity, and has the drive to make things happen themselves. Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.